Web Trends

Search Engine Optimization (or SEO) it's a strategic actions for the purpose of a raising of positions of a site in search engines by any search keywords. According to the statistic data, transitions to a site are carried out basically from search engines (Google, Yahoo!, Bing).
When the search engine will give out the sites from your search keyword, you will start to search for a suitable web resource from top to bottom, since the 1st page. It's simple logic! You will not get on to the 100th page thus, all web resources which take a low position in the search rating, remain without your attention.

The Big SEO Trends

To raise a site rating in the search engine — make site optimization. Work happens internal and external. External work is an advertising of a site on other web resources. You can do this work independently, but I recommend to entrust this action to professional link building agency, because, nonprofessional actions only will do much harm to your site.

For work on increase of relevance of a web site it's necessary to be able to trace any changes in work of search engines, to be able to analyze actions of competitors and in due time to react to any adverse moments. Therefore web site support by the skilled SEO-expert also is important. In the Search Engine Optimization there are no trifles for this reason each step is weighed and aimed at effective result.

Search engines cannot define, whether your site is necessary to people or has been created only for the purpose of earnings and commerce (various Pay Per Click Marketing Services, Pay Per Action/Registration, usual banner ads). However if to your site often refer links from external web resources, it's logical to assume that it useful and necessary web site. Thus, one of pacing factors at ranging of pages by a search engine is the analysis of deep links to any estimated web page.

Internal SEO. The searcher sorts the links by relevance (degree of conformity of inquiry and relevancy), thus the number of keywords on your web site directly influences a position in the search rating. Hence, it's necessary to take into consideration the given circumstance at creation of the main web page.

Modern Elements of the Web

Competent optimization begins till the moment of creation of a site. Experts form a semantic kernel — all words and word combinations on which the user should get on the site. It's are the same keywords, but in much bigger quantity and various variations. Only SEO positive limited experts can cope with this responsible task.

Process of ranging of web sites by search engine is carried out on certain algorithms by means of special services. Modern technologies allow to investigate the majority of elements of the web page: the text, the headings, special HTML-tags, style and structural features of a content. Thus considers internal factors of ranging: the number, density and an arrangement of keywords on pages, H1/H2/H3 title tags, alt image tags, meta-tags etc. Therefore for a correct web page a text and graphic content plays a considerable role. Regularly updated content of a resource says about constant progresses.

Two million Beatles songs in a current of One week

iTunes sold more 2 millions music tracks of The Beatles for a week from the beginning of official sales.

iTunes — Here Comes The Beatles

The most popular song of The Beatles composition "Here Comes The Sun" from an album "Abbey Road" 1969 of release. At present, according to a iTunes chart, reflecting sales in the US online market, "Here Comes The Sun" are occupied a 42th place, further "In My Life" (55) and "Hey Jude" (86).

Besides separate tracks, sound recording company EMI has sold through iTunes approximately 450,000 albums The Beatles. The compact disk "Abbey Road", reached 6th iTunes chart line in the USA became the most popular.

Unlike the USA where in the first twenty there were at once some virtual disks of The Beatles, including complete works "The Beatles Box Set" for $149US, British bought up albums less actively.

Records The Beatles have for the 1st time in history appeared on iTunes on November, 16th, 2010. This fact has marked itself end of long-term legal trials between a Beatles vs Apple Corps. The price for one song has constituted $1,29US. Each of disks costs $12,99US, and double albums are estimated in $19,99US.

The Beatles is coming to the USA

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The Business Trend: Discount Marketing

One of effective tools of management of sales is use of discount cards. All trading cards work within the limits of the certain discount program. The purpose of the discount program is to involve new clients at the expense of granting of discounts. Besides it large shops (for example Sears Brands, LLC) released the special free Sears coupon codes & Deals for original virus advertising of the products.

Coupon Codes & Shopping Cards

All variety of the shopping cards is reduced to two models of their functioning: credit and discount. Exists and the mixed scheme.

Credit cards can work both under the advance payment scheme, and under the scheme of the delayed payment. At use by buyers of the credit cards, the main respectable factor is possibility of discounts. Thus, online shopping coupon codes are favourable for buyers (discount systems and best prices), and also for a sellers (real goods turnover and constant buyers).

The account of the buyer can be conducted in a shop database, access to which is carried out at the help of a card with a magnetic strip, and can be conducted in memory of a microcircuit on a card and be displayed in a database in the end of day, after gathering of settlement transactions from all trading terminals or cash desks.

The credit card allows to define a scale of discounts depending on size of the currency account. Such type of the discount scheme induces the buyer more often to fill up the account. According to HSN's marketing researches, after introduction of the firm HSN coupon codes — sales have grown on 26%, and it only for the first 3 months.

The classical scheme of loyalty consists in calculation of the special prize-winning points. The card usually stands out free of charge. The time factor is sometimes entered — bonuses should be saved up for certain time. Otherwise they "burn down", and all should be begun anew.

Billion Points Contest by Sears

Live Gambling's Marketing

In given article, I will in detail stop on one of the most interesting tools of management of a casino — the social marketing. Why the most interesting? Because a basis of any gambling are players and money. Thus, than more profits of a casino, — hence is more VIP-contingents, — from this follows, that the casino becomes more respectable.

Gold Strategy of Business

The gold rule of business is when 80% of profit of the company bring 20% of constant clients, — is ideal for a big casino. Thus the main tasks of a gambling institution — competently to allocate the best players (generous), to stimulate clients through various lotteries and constantly to involve the new players.



A link between the player and a database, as a rule, is the Gold Card (or Privilege Club Card).



Gambling's managers also should be interested in unexperienced players. To involve the client is only 1/2 of the business, the main thing — to keep the client and to create atmosphere when, having spent one unforgettable evening in a casino, the player would want to return here necessarily.



Thus, the new player, as a rule, has poor enough knowledge of the numerous games, therefore to the new client is offered special instructions on game rules, and also the detailed list of possible prizes.

Probably the Hardest Poker Game In the Casino...

Apple has sold 450,000 i-tablets iPad

Corporation Apple by April, 8th has sold 450,000 tablets iPad. 350,000 was sold at the first day. It was declared by Steve Jobs on the action devoted to the new version of mobile operational system iPhone OS.

Record sales

The number of sales includes preliminary ordered devices. Registration of advanced orders has begun on March, 12th. In the first day of sales in iPad has been downloaded 250,000 books, and by April, 8th — 600,000. For all time of sales users have downloaded 3,5 million appendices.

Number of appendices in App Store has reached 185,000. From them 3,500 programs are created specially for iPad.

The simplified version

The i-tablet iPad has been announced on January, 27th, 2010. In sale in the USA iPad has arrived on April, 3rd. While the version with module Wi-Fi is on sale only. In the end of April in shops of the USA there will be tablets with GPS and the module for work in networks 3G.

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Social marketing in our life

Social marketing is an activity directed on improvement of a life of all society as a whole. Originally social marketing has been directed on belief of people to go in for sports, correctly to eat, stop to smoke, practise “safe sex” for prevention of distribution of AIDS, to join the ranks of donors etc.

Bases of social marketing

Now under a key phrase «social media marketing», mean the work of the commercial companies or social media groups is directed on simultaneous advancement of a brand and social values.



Key elements of such marketing on a level with studying, formation and satisfaction of requirements of buyers is realization and the control of the social programs directed on advancement of social ideas.

The effective moments

The 1st effect is a change of representations of spectators about any social problem. Literally everyone in the North America knows about how smoking of cigarettes and alcohol over-consumption is dangerous, however 40 years ago very few people knew about it.



For last 20 years people have in increasing frequency started to realize value of donors of blood. Undoubtedly, it happens basically thanks to discussion of a theme of a donors and transplantation in mass-media (BBC, CNN, Bloomberg) and other popular social networks (Facebook, MySpace, YouTube).

The 2nd positive effect of social advertising — the given advertising not only draws attention to the given problem, but also promotes the best susceptibility of an audience to similar problems further.



Though separate social advertising, can and will not induce the person immediately to address to the doctor, to be checked up on AIDS or a hepatitis, but this person can concern more seriously the following social advertising on other theme and will not lay for a long time on a beach, being exposed to dangerous influence of harmful solar beams.



In this plan the best social marketing network is Facebook promotion because the Facebook community is the most popular in the world.

Reasonings about advantage of marketing

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Apple advertises iPad on «Oscar»

Corporation Apple has shown the first preview trailer of an Internet gadget iPad during translation of 82nd annual ceremony of delivery of film awards "Oscar", writes MacRumors. Besides, at ceremony there was Steve Jobs.

«There Goes My Love» by The Blue Van

The preview trailer shows the person put iPad on knees and using the basic possibilities of the device. Advertising comes to the end with an inscription "April 3". The clip is accompanied by a song "There Goes My Love" groups The Blue Van.

The advanced order on iPad

On March, 5th Apple has informed, that inhabitants of the USA can issue the advanced order on iPad since March, 12th. Device deliveries will begin on April, 3rd. In the end of April the tablet will appear in the several countries of the world, including Australia, the Great Britain and France.

iPad has been presented on January, 27th. It is equipped by the touch screen with a diagonal in 9,7 inches, as the processor and works under control of mobile system iPhone OS. In the USA the base model iPad will cost 499 dollars.

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Date of sales Apple iPad

Apple iPad will go on sale in the United States on April, 3rd. The advanced order on the device can be issued since March, 12th. On it it is informed in press release Apple.

In the beginning of April in shops Apple Store the younger version of a tablet with support Wi-Fi will be accessible. Senior, with the GPS-module and support of communication networks 3G, it will be possible to buy in the end of April.

iPad for all World

Also in the end of April iPad inhabitants of Australia, the Great Britain, Germany, Spain, Italy, Canada, France, Switzerland and Japan can buy. The international prices will inform in April, and in other countries iPad will appear within 2010.

iBookstore only for the USA

It is necessary to notice, that book Internet shop iBookstore which will open in day of an exit iPad, will work only in the USA. Inhabitants of other countries can download the corresponding appendix within 2010.

Steve Jobs has presented an Internet tablet iPad on January, 27th, 2010.

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Australians — the most active on the Internet

American marketing company Nielsen has counted up, that users of the Internet spend more than five and a half hours per day for various network social services. The greatest popularity social network Facebook and service of microblogs Twitter thus uses.

Internet leaders

As informs Nielsen, in December, 2008 for social services it was spent on the average hardly more than three hours per day whereas by December 2009 this indicator has reached 5 hours of 35 minutes. Growth, thus, has made 82% in the Year. Data concern users of the Internet from the USA, the Great Britain, Switzerland, Germany, France, Spain, Italy, Australia, Japan and Brazil. Australians have appeared leaders on dependence on the Internet: they "stay" in social networks on the average almost seven hours per day.

The most popular social community

Thus the most popular social service, according to Nielsen, remains Facebook, and the most fast-growing on popularity — Twitter.

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In Ireland it's sold only 220 smart phones Palm Pre

For three months in Ireland 220 smart phones Palm Pre have been sold only. About it writes edition Mobile Industry Review.

The marketing miscalculation

From the moment of start of sales on October, 16th, 2009 at the Irish division of British mobile operator O2 bought on 2 smart phones in day. Absence of demand on competing with iPhone press phone has explained marketing miscalculations of the company.

For the first time Palm Pre has been presented at an exhibition of electronics CES 2009 in January. It is the device equipped with the 3,1-inch touch screen, the put forward qwerty-keyboard, and also modules Wi-Fi, 3G and GPS. As operational system Pre platform Palm webOS has been chosen. Outwardly operational system is very similar to interface Apple iPhone.

Palm Pre in the USA

Since June, 6th, 2009 operator Sprint has started to sell Palm Pre in the USA. At purchase of phone with two-year-old contract Sprint the smart phone price made 200 dollars. According to analytical company Charter Equity Research, for the first month of sales in territory of the United States of company Palm it was possible to sell more than 300 thousand smart phones Pre.

In the meantime direct competitor Palm of company Apple for the third quarter 2009 managed to realise the 7,4 million iPhone 3GS, that has exceeded last year's indicators for 7 percent. On June, 21st the company has reported about sale million iPhone 3GS. Sales of this version of smart phone Apple have begun on June, 19th. One million smart phones iPhone first generation Apple has sold for 74 days. One million realisation iPhone 3G needed all couple of days.

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Microsoft wishes to sell the advertising agency to 5 large companies

Corporation Microsoft carries on negotiations for sale of agency Razorfish with five large players of the advertising market, writes The Wall Street Journal.

The buyer can use advertising technologies Microsoft and, probably, will receive on-line advertising stock on hundred millions dollars.

For sale Razorfish Microsoft has employed Morgan Stanley. Such agencies as WPP, Omnicom Group and Publicis Groupe have already become interested in active Microsoft. They discuss the expanded format of commercial cooperation with Microsoft. Except the specified three companies, Microsoft, according to edition sources, carries on negotiations with Interpublic Group and Dentsu.

The Wall Street Journal notices, that negotiations have preliminary character. The transaction will be hardly concluded the next months. Moreover, newspaper sources inform, that Microsoft has not solved definitively a question on active sale.

Razorfish — one of the largest digital marketing agencies in the market. Microsoft has got agency within the limits of the six-milliard transaction on purchase aQuantive. Razorfish, it is known for that has developed an emblem for Bing. In 2008 gain Razorfish has made 400 million dollars.

6 most popular and doubtful ways of an estimation efficiency of a site

It was found out, that many experts in marketing are not able to use counters of statistics and services of web analytics which are available on the majority of corporate sites.

The main error consists that they pay superfluous attention to formal data which have no practical value. Instead of the tool for decision-making site audit turns to gathering "powerful", but senseless data “for the reporting”.

1. Visitings (variants of names: the Traffic, Visits, Visitors). Describes number of visits on a site during a certain time interval. It is used as the characteristic of popularity/popularity of a site: it is more traffic — the site is better. Why happens useless? The number of visits is equated to quality. Traffic sources, depth of visiting of a site, an indicator of converting of visitors in clients are lost sight.

2. Time for a site. It is used as the characteristic of interest to a site: it is more than minutes - the site is more interesting. Why happens useless? This indicator matters only for substantial projects (for example, news sites). For corporate sites, Internet shops important not time increase (it can be small), and converting.

3. Exit pages. Pages from which more often visitors leave from a site. Why happens useless? In a reality on the big site it is difficult to reveal the obvious anti-leader as the disorder of variants of pages of an exit is very great. Also this indicator says nothing about the exit reasons that is more important.

4. Number of transitions. Volume of the traffic from a concrete source (a banner, a site, the contextual announcement). It is used for an estimation of utility of a source and decision-making on advertising. Why happens useless? Quality and traffic converting is not considered. The link on page of a large portal will give more visits, than from pages of a small profile site. However last can give more than interested clients.

5. Average indexes and percent. Favourite products of statisticans — average indexes on a site and growth in percentage. Examples: average time for a site, an average of visitings in month, traffic growth on 11% etc. With their help dynamics of activity on a site is traced. Why happens useless? “The average temperature on hospital” helps some experts in marketing to embellish a real state of affairs. An example: growth of average time on a site on 25% can be obliged to simple growth of the "garbage" traffic, instead of improvement of quality of using by a site.

6. Relations. Other popular way to show dynamics and to hide a real state of affairs with the help of "the objective statistics”. An example: the traffic relation in March 2009 by March 2008 makes 2.5. Why happens useless? Also quality of changes is not considered. Besides, relations deform a real situation in absolute numbers.

Density of keywords — one of the major aspects at ranging

Aim to take high positions in results of search delivery of search systems (SERP) it is caused by desire to direct on a site a considerable quantity of target visitors.

Density of keywords — one of the major aspects which everyone who wishes to achieve positive results in advancement of sites should know. At present ranging of sites depends on density of keywords in search systems.

So, first of all let's be defined for the purpose of search optimisation (SEO).
Present, that you sell ceramic dolls from the commercial site. We will assume, that someone in a search line will enter a phrase «ceramic dolls». How you consider, on what place in results of search delivery (SERP) there will be your site by this inquiry? Whether there will be your site in ТОП-10?

If your site is allocated with nothing among others similar can even not count on the first lines in results of search delivery (SERP). Your site, in that case, will settle down very far from top.
Imagine the buyer who searches just for that you sell, but cannot find your site since your site is very far from the first page of results of search delivery (SERP). Really you think, what the user for the sake of your site will rummage 1000 results of search delivery (SERP)?

In our case the purpose of search optimisation (SEO) is use of the methods, capable to lift a site in results of search delivery of search systems on a key phrase «ceramic dolls».
In the general case the purpose of search optimisation (SEO) consists in application of the various methods, capable to lift an advanced site in results of search delivery of search systems on necessary keywords and phrases.

Results of numerous researches confirm that fact, that if the potential visitor/buyer will not find your site among the first 20 results the potential client or will take advantage of these 20 results, or will search by other search inquiry. That's it now the density of keywords solves very many.
Search systems use the special algorithms in the work, allowing to count density of keywords and according to results define ranging of sites by various search inquiries.

You, probably, noticed, that on page of results of search delivery fat keywords entered to us in a search line are allocated. Thanks to it, we can choose the sites most suitable for our needs from huge set.

The thematic highly specialised articles optimised under certain keywords or phrases, is the best decision in the circumstances. Let's return to our example about ceramic dolls. It is necessary for us to write articles optimised under a key phrase «ceramic dolls». Thus, when the web-syorfer in a search line of search system will enter a key phrase «ceramic dolls», our site will be order above in results of search delivery (SERP).

Placing on the site articles optimised under those keywords which are searched most often by your potential visitors/buyers, you, thereby, improve positions of the site in results of search delivery of search systems on these keywords or phrases.

In connection with capital improvement of algorithms of search systems you cannot get for the first lines in results of search delivery by frequent repetition of keywords or phrases. For it severe punishment will follow.

The theme of density of keywords in article still remains burning. We will assume, that you wish to write article in volume to 500 words, optimised under a key phrase «ceramic dolls». What percent repeatability (density) of keywords or phrases in article with such parametres is ideal? 4% (20%), 7% or at all 12% can?

You should be extremely cautious, since for the big percent search robots can apply strict measures in relation to your site, and the underestimated percent will be at all insufficient for hit for the top lines of search delivery. How to be? What to choose?

True answers to all these and other numerous questions are known only by developers of algorithms for search robots… But they are silent…
The majority of web masters in the work the density of keywords in a range from 3% to 15 % adhere.

One web masters wrongly believe, that, having inserted a keyword or a phrase in heading of web page and in the beginning of each paragraph, it will give amazing effect. Others also wrongly believe, that, having used 18 times a key phrase «dolls ceramic» and 2 times «ceramic dolls» in article from 500 words, having received 4% density of keywords, they will achieve tremendous effect.

If you for advancement of your site do not use articles optimised under thematic both highly specialised keywords and phrases you lose the powerful tool the Internet — marketing. Without it it will be heavy to you to take high positions in results of search delivery of search systems.

At all do not forget about admissible for each search system density of keywords.

If you wish to transform target visitors of your site into the single buyers or even constant clients, use in the work the highly specialised optimised articles.

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Lessons of marketing from Google

Company Google — the recognised technical genius and the Internet figure. We daily use fruits of developers of this company, and today we will try to adopt one more achievement Google — principles of successful Internet marketing.

Recoupment of investments

This relation of average increase in profit to volume of investments, method of an estimation of investment projects when as the major criterion of an acceptability duration of the period during which initial expenses pay off acts. For Google this aspect is always important.

For example, for conference Barcamp Hyderbad, Google allow us to use the office, also as well as for other events of the world of a network.
The recoupment of investments here is available — action has been appointed to Saturday when the general activity of users of a network is insignificant. In the same case of 300 best hackers have wished to participate, see conference from the Indian campus and to discuss their interesting themes.
Besides, the salary which the Indian branch of the company is ready to pay to the expert, makes 50000. Even if only ten persons will respond to the vacancy offer, benefit Google is obvious.

Powerful word in perspective directions

If you are a leader in any perspective or unique direction, you are successful. Google such progressive method of calculation of "importance" of page as PageRank — a method of the account of authoritativeness of a site is actively beaten out in leaders among search systems as uses, for example. It is the new concept of definition of relevance of sites, and Google quickly moves ahead in it successful a direction of improvement of search characteristics.

Advancement of own products

Google is proud of all products developed by the company, and actively them advances. Each innovation is described many times and constantly on a kind at consumers.

Google urgently recommends each new working out. For example, delivery in results of search of video of results with Youtube, search of inquiry in the field of a resource of Group Google and Google-video. Or for example, active advancement of service Google Booksearch by a page insert in TOP on the majority of inquiries. Someone considers, that it is too actively imposed. But how differently you tell to overwhelming majority of people about the invention?

If you cannot be the first in a certain category — has come to master time the own.
It is the law well-known to the majority of experts in marketing, the given true not many however use...
Google could not overcome popularity Microsoft in desktop sets of office, and has given way, having left itself a perfection way on a search field. Though the same Microsoft and Yahoo still try to win and this market, using algorithms Google instead of improving the services.

To avoid difficulties by means of use qualitative and during that time of a legal product.
As though you named the software which observes of each your step?
If it not service Google — the espionage software, if Google — the panel of tools.
It is so-called “confidential marketing” or “marketing of the mutual consent” — when the company purpose in achieving from the client of the maximum degree of loyalty and trust without importunate advertising — “Make the passer-by the friend, and the friend — the buyer”.

Photo: muammerokumus

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