Yahoo! Inc. has agreed about purchase of web site Associated Content. Is inform in the joint press release of two companies.
«International Associated Content»
After purchase of 380 thousand authors of Associated Content will get access to 600-million audience Yahoo!. Today access to materials have only 30 million users. Besides, till now Associated Content only in territory of the USA. In the future, Yahoo! Inc. will make of the company the international web service.
The transaction sum will make about 100 million dollars, writes AdAge edition. Till now in Associated Content is invested only 21 million dollars. Financing was carried out by general director AOL Tim Armstrong together with other investors.
Associated Content is based since 2004
Monthly, this web site visits over 16 million persons. In total in library of Associated Content — 2 million materials. On each material the company earns not less than 5 dollars.
In the first quarter 2010 social network Facebook has bypassed portal Yahoo! on displays of banner advertising to the American users, writes Wall Street Journal referring to the report comScore. Till now Yahoo! was considered as the leader on displays of banners in the USA.
The banner leader
On share Facebook in the beginning of 2010 it was necessary 16,2% of all banners. The resource has shown media blocks of 176,3 billion times. For comparison, the same indicator for Yahoo! has made 131,6 billion displays, and for web sites Microsoft — 60,2 billion displays. Cited data do not include displays of banners through partner networks Yahoo! and Microsoft.
World magnates
Facebook it was possible to involve large advertisers, including Verizon Communications, and also motor-car manufacturers Toyota and Ford.
It is necessary to notice, that on advertising gain Facebook considerably lags behind competitors. According to the edition, the social network last year has earned over 500 million dollars, and, predictably, will earn over billion in 2010. Yahoo! in 2009 has earned 6,5 billion dollars — the most part from advertising.
Facebook is the most popular Internet site in the USA. According to analytical company Hitwise, the traffic on Facebook is equivalent to 7,07% from the general number of open web pages. One year ago given indicator Facebook was equaled 2,5%.
On 2nd place Google — 7,03%. Google for the first time has conceded the first place in the list of popular web sites (since September, 15th, 2007). Then Google has bypassed other popular social web-hosting — MySpace.
The 3rd and 4th place in a rating is divided between post service Yahoo! Mail and general Yahoo! (3,8 and 3,67 percent accordingly). On the 5th place popular video hosting YouTube, with 2,14%.
Representatives Hitwise have noted:
"Facebook.com earlier already was the most visited web site of day. The best statistics has been registered on December, 24th and 25, 2009, on January, 1st, and also on March, 6th and 7, 2010. For 1 year, popularity Facebook.com has increased more than in 2,85 times! For comparison, the statistics for Google, for the identical period of time, — have made only 9%. Experts also notice, that the given traffic will sustain only a really professional web hosting."
Facebook is the truly largest social network in the world. The portal audience makes more than 400 million persons. Under the informal information, in the 2009 Facebook has earned about 700 million dollars.
Twitter on March, 15th announced a platform @anywhere, allowing to integrate resource functions on foreign sites. For support @anywhere it is enough to owners of sites to add some lines in a page code.
The partner agreement
In particular, the user can send messages in Twitter from partners @anywhere. Besides, @anywhere allows to become, for example, the constant reader of the author of the material placed on a site, and also to find new interesting microblogs. All it is made without calling on site Twitter.
Mutually advantageous cooperation
Support of a new platform has already declared a number of large resources. Their number includes Internet shop Amazon, portal Yahoo!, video hosting YouTube, Bing, social service Digg, newspaper The New York Times, edition The Huffington Post and others.
Exact date of start @anywhere is not called. It is expected, that it will take place in the near future.
Within the limits of an advertising campaign of search system Bing corporation Microsoft became the sponsor of a cartoon serial "The Simpsons". On it informs The Telegraph. Campaign started on March, 11th in 6 evenings on British channel Channel 4 and will last within 3 months.
The Simpsons use Bing
Before and after each series, and also during commercial breaks plots with The Simpsons using Bing the family will be shown. Campaign is dated for 20 anniversary of a cartoon film and is for Bing the first transaction with the British TV.
"The Simpsons" sponsorship is a part of mullions-strong advertising campaign Bing. The first advertising of search system has taken place on March, 11th during a direct transmission of a match 1/8 endings of League of champions: "Manchester United" vs "Milan".
№2 Yahoo! — Google №1 — Bing №3
Company Microsoft repeatedly declared, that wishes to make Bing the 2nd after Google. However now Bing takes only the 3rd place (2nd place Yahoo!). According to company Net Applications, the highest share (85,74%) search inquiries in the world is necessary on Google. Then follows Yahoo! (6,09%) and Bing (3,39%).
Social network Facebook has outstripped Google on volumes of the traffic referring to large portals, in particular Yahoo! And MSN. Thus, users began a thicket to click on pages the recommendation of friends, instead of as a result of independent searches. About it it is spoken in corporation Compete research which results quotes The San Francisco Chronicle.
№1. Facebook
15% of visitings of portals are necessary on network Facebook and MySpace. Facebook 13% from these 15 belong, it is the biggest source of the traffic. The second place — auction eBay about 7,61% of the traffic. Google with 7th percent the third place in the list of sources of the traffic has got.
Research was carried out in several categories. In video hosting sphere on the first place on the traffic — Google c 22,9% of visitings of such sites, as YouTube. Facebook on the second place about 12,7%. In the field of film sites Google c 21,3% overtake Facebook, at which only 12,4% of the traffic. Nevertheless, analysts of other company, Gigya, notice, that several months ago have noticed serious growth of the traffic from social networks.
The largest social network in the world
Facebook is the largest social network in the world. The social network unites over 400 million users, and 225 million from them have joined service for last 12 months. Basis Facebook are the news lines, allowing to share with friends links, images and videoclips.
News agency Associated Press has entered into the new licence agreement with corporation Yahoo!, allowing last to use news content AP.
Transaction conditions are not disclosed yet
Financial conditions of the transaction are not disclosed yet. Also it is not specified, for what term the new contract is signed. Earlier it was informed, that the companies are close to agreement undertaking, however was not specified, when it will take place. Also it was noticed, that Associated Press plans to increase payments for the right of a reprint of the news.
Chief executive AP Tom Curley has noticed, that during negotiations possibility of introduction of an additional payment for some notes was discussed. It was supposed, that exclusive histories will cost more expensively, than the spot news which publish also other agencies. However the source familiar with conditions of the agreement, has noticed, that the new contract of similar payments does not provide.
Disagreements concerning the new agreement
Representatives Associated Press also have noticed, that negotiations on an occasion of new agreements with companies Google and Microsoft now proceed. Thus news searcher Google News has ceased to publish news agency materials in the end of December of last year.
Hardly earlier representatives AP have declared possibility of introduction of new service which will allow Internet editions to get exclusive access not only to news notes, but also a multimedia content of news agency. According to management Associated Press, it will allow the company to increase incomes.
The post service of the USA at last has understood, that time has come to get over in a digital reality and to try to earn money for e-mail delivery, is informed in blog The Wall Street Journal. Considering, that e-mail quite not bad goes and without the aid of this department, the Post service by and large has only one direction of activity — trust to e-mail to mail.
Authenticity check
As is known to any Internet user facing a spam, the address of the sender in email can be easily forged. Besides, the real address of the sender to the addressee can be and is not so known so to define authenticity of letters, say, from bank begins even more difficult.
"According to recent research, about 50% of consumers have declared, that delete electronic messages from banks at all not reading, — the head of company Epostmarks speaks Jason Curtis. — As I cannot trust the message, I simply delete the message".
Epostmarks together with other company, Goodmail Systems, has developed technology Postmarked Email, met with approval of Post service. The technology allows to supply e-mail the electronic "marks" including date and time, and also a known logo of Post service with the image of a head of an eagle. Besides, users of post services AOL and Yahoo! Will see on these letters a special mark in the form of an envelope with a blue tape.
This service is aimed at corporate clients who wish that their letters have not been ignored by addressees. Obviously, this dodge will work, if addressees have a boundless trust to Post service of the USA.
E-mail identification
However, if this service gets accustomed, it is easy to expect fast occurrence of spams-letters with the image of an eagle enclosed to them. There is a suspicion, that presence of one only quite will suffice this picture to mislead the majority of usual users.
To pick up as much as possible corresponding keywords for a site, it is necessary to know one very important thing — as well as that the potential target audience of the given site searches on the Internet.
It is necessary for you to be extremely cautious in the course of selection of keywords not to be mistaken and to pick up those keywords which will never work on the given site.
Further I will share with you 10 strategy which will help you to pick up as much as possible corresponding keywords for any site:
1. Know the target audience, the potential clients. We cannot tell, how many we met the companies which take keywords for served sites that is called, from a ceiling. These companies do not contact in any way to site target audience, accordingly, they simply cannot pick up corresponding keywords for a concrete site.
2. Begin with the basic keywords. The basic keywords even if and very much the general, are capable to stimulate creative thinking.
3. Carry out marketing research. Find and analyse sites of competitors, their post dispatches, electronic newspapers, magazines. It is very effective reception.
4. Do not repeat for competitors. Some companies give more attention to keywords of competitors, than follows, the truth this strategy works till now.
In that case you for certain will find keywords which will seem to you ideal and which you want to use in the purposes on their sites. Nevertheless, sites of competitors very often contain absolutely improper keywords or phrases. With them be cautious! Do not use not thematic keywords even if they are used by your competitors.
If users search for kitchen ware they in a line of search will not write something another, for example "laundry". I hope, that you have understood sense of the above-stated example. Once again I repeat — be extremely attentive with keywords.
5. Add to the list of the basic keywords logically their supplementing. If you sell metal you can use, for example, following keywords: "nonferrous metal" or «metal processing». The Keywords comprising the name of services, the companies, products, accessories etc. have really high return.
Many wish to be on the first lines in search delivery on one of the most popular keywords, like "toy", "sports" etc. Realization so a hard task will take away from you a large quantity of time and means (regular updating of a content, absolute uniqueness, and also presence of links from authoritative thematic resources is necessary).
To begin with answer me such question — that Internet users and search robots search on the Internet? A right answer — a content!
The content is for the sake of what we leave in the Internet! Now answer other question — what for people fill the sites with not optimised drawing which because of the lacks perniciously affects visitors of a site?
Remember! People in overwhelming majority use the Internet for information search which is presented in the text form.
The relevant content should be on the first place in the course of search optimisation of a site (SEO) as the content makes huge impact on ranging in search delivery!
The most important lesson of search optimisation (SEO)
The Internet — a well of the various information. Search robots help users to find any content necessary for them, sending the spiders on searches of sites on which this content is presented. Then the search robot analyzes the sites collected by a spider and ranges them in decreasing order depending on that, how much precisely content of each of them corresponds to search inquiry of the user.
The most relevant content, and, hence, and a site, high positions will take in results of search delivery by corresponding search inquiries. All is simple! Undoubtedly, there are other methods of search optimisation (SEO) which also influence site ranging in search systems, but it is separate conversation.
You can have a site most optimised for search robots on the Internet but if on a site there will be no content such site cannot be to something relevant, accordingly, there will be no site in TOP10 search delivery.
As nonprofessional developers use in the work methods of "black" search optimisation (SEO), is artificial influencing on results of search delivery, developers of search systems should struggle and change regularly with it algorithms of work.
In the unique way to increase site ranging, putting into practice it is exclusive receptions of "white" search optimisation (SEO), creation of a site with a considerable quantity of a content unique and useful to users is.
For example, in 2001, any person who was engaged in search optimisation (SEO), would tell to you, that you should use without fail meta-tegi keywords and description (for entering into them of keywords and the description accordingly). And for that moment would be right.
For today meta-tegi keywords and description do not render actually any influence on ranging of sites. But at the same time it would be wrong to tell, that you should not use them in the work as some search systems still look on meta-tegi at ranging.
It is next time visually shows that fact, that the industry of search optimisation (SEO) undergoes constant updatings and changes, therefore you should be always informed about all last events to remain at top. Probably, that it is the most important lesson of search optimisation (SEO) from all.
Company Google — the recognised technical genius and the Internet figure. We daily use fruits of developers of this company, and today we will try to adopt one more achievement Google — principles of successful Internet marketing.
Recoupment of investments
This relation of average increase in profit to volume of investments, method of an estimation of investment projects when as the major criterion of an acceptability duration of the period during which initial expenses pay off acts. For Google this aspect is always important.
For example, for conference , Google allow us to use the office, also as well as for other events of the world of a network. The recoupment of investments here is available — action has been appointed to Saturday when the general activity of users of a network is insignificant. In the same case of 300 best hackers have wished to participate, see conference from the Indian campus and to discuss their interesting themes. Besides, the salary which the Indian branch of the company is ready to pay to the expert, makes 50000. Even if only ten persons will respond to the vacancy offer, benefit Google is obvious.
Powerful word in perspective directions
If you are a leader in any perspective or unique direction, you are successful. Google such progressive method of calculation of "importance" of page as PageRank — a method of the account of authoritativeness of a site is actively beaten out in leaders among search systems as uses, for example. It is the new concept of definition of relevance of sites, and Google quickly moves ahead in it successful a direction of improvement of search characteristics.
Advancement of own products
Google is proud of all products developed by the company, and actively them advances. Each innovation is described many times and constantly on a kind at consumers.
Google urgently recommends each new working out. For example, delivery in results of search of video of results with Youtube, search of inquiry in the field of a resource of Group Google and Google-video. Or for example, active advancement of service Google Booksearch by a page insert in TOP on the majority of inquiries. Someone considers, that it is too actively imposed. But how differently you tell to overwhelming majority of people about the invention?
If you cannot be the first in a certain category — has come to master time the own. It is the law well-known to the majority of experts in marketing, the given true not many however use... Google could not overcome popularity Microsoft in desktop sets of office, and has given way, having left itself a perfection way on a search field. Though the same Microsoft and Yahoo still try to win and this market, using algorithms Google instead of improving the services.
To avoid difficulties by means of use qualitative and during that time of a legal product. As though you named the software which observes of each your step? If it not service Google — the espionage software, if Google — the panel of tools. It is so-called “confidential marketing” or “marketing of the mutual consent” — when the company purpose in achieving from the client of the maximum degree of loyalty and trust without importunate advertising — “Make the passer-by the friend, and the friend — the buyer”.
Ideas for creation of the optimised content do not roll on road. Often updated content will pay off good inflow of the traffic, thereby — to secure with trust of search systems. However, especially if your blog exists already long enough, ideas for a content corresponding to criteria SEO can run low. Here five ideas which will help you to receive a push for creation of the optimised content.
1. Esteem other blogs. Reading of another's blogs — a reliable source of ideas. Certainly, speech does not go about copying. Their content can simply give a necessary push for your own ideas, push on interesting thought. It helps to find a theme, or to look on habitual on the other hand. 2. Look through . This service will help to find out the latest popular inquiries for your subjects within day. Having understood tendencies of reader's requirements, it will be easy to you to choose a vital topic. 3. Look through comments. It never takes away a lot of time, but for nothing to read and answer it is not necessary. Each time, looking through comments, prepare a sheet of paper — there you will write out most often meeting questions, themes which more all interest readers. That can be easier — give to your readers that they wish to see. 4. Use tool Keyword Suggestion. One of the best ways to create the new optimised content on your blog. It is possible to use Keyword Suggestion for revealing both new key phrases of your subjects, and the most popular. Each such inquiry gives idea at least for one article. 5. Analyse page of questions and answers. Recently this tendency grows: after all ideas of posts simply lay on a surface. Readers set to community questions on which would like to receive answers — why to you not to give them. You can use such resources, as and .
In the course of site creation, it is useful for web designer or developer «to survey district» about a finding of similar sites (competitors) to help you to make certain decisions in design and working out questions. Knowing, what sites play the main violin and which accompany, you can understand what elements of design, characteristics of a site and a content are most effective.
More low you will find the small list of excellent, free and simple web tools which will help with site optimisation.
1. Site Explorer allows to check certain aspects URL. Function “Inlinks” allows to receive the information on pages which refer on concrete URL which you interests. Site Explorer gives you some representation about popularity of a site. This representation depends on number of pages referring to a site.
2. Compete is a tool for the analysis which allows to compare statistics of the traffic and tendencies simultaneously to three sites. This statistics gives you an estimation, how much on a site of unique visitors and displays of pages, and popularity of a site (growth rate) how much quickly grows.
3. Quantcast is one more popular tool for traffic measurement on a site. Quantcast allows publishers to "measure" the sites — process of placing of a script in a code of your pages that there was a possibility to receive statistics on the traffic directly. At the same time it is necessary to note - exact/full data can to give sites which "are measured", and the majority of people does not welcome use of foreign scripts on the sites.
4. Service Alexa starting to 1996 is today the most popular for traffic ranging. It traces statistics of the traffic of sites and provides a numerical rating on the basis of the collected data. Data represent two parametre viewings of pages and reach (% of Internet users which have visited a site).
5. One of effective ways for definition of popularity of a site is tracing of subscribers to the RSS-channel. If on a site it is used FeedBurner — the leading service provider on management RsS-fidami — you can use Feed Compare for tracing of tendencies of change of number of subscribers to tapes of sites and comparison of growth/decrease of this number for 4 channels simultaneously.
6. popuri.us Is the tool which can help to define, it is how much popular URL. Statistical data of such services, as Alexa, Technorati, bookmarks Delicious, and also number of subscribers and other parametres are used. It is the one-page tool which gives you the short review of popularity of a site. Service popuri.us gives the chance to place the counter on your site for popularity display.
7. socialmeter represents the tool which defines popularity of a site through large social sites, such, as Digg, Stumbleupon and Delicious. It is exposed to you "socialmeter-points" which represent now simply summation of the found results (it is useful for comparison of popularity of a site in social networks).
8. One more way of the control over popularity of a site consists mention tracing in Twitter. TweetVolume allows to carry out search of keywords and phrases (for example, the site name, the URL-address, a name of the author) to define frequency of a mention of the phrase necessary to you.
9. Quarkbase represents the complex tool which gives set of the information on a site. Quarkbase “Social popularity” which shows you the information on popularity of a site among social sites, such as Digg, Stumbleupon and Delicious has a bookmark.
10. If you the information on a concrete blog or the blogger, the tool profiles BlogPulse interests represents the web tool which gives the information on a blog rank, on a mention in other blogs, other helpful information, for example, number of the posts published for month, or the list of similar blogs.
11. Technorati is a leading system of search in blogs. Control panel Technorati allows you to see ranging of this or that blog, to define degree popularity among millions similar blogs. In the same place you will find 100 best blogs. Technorati defines a blog rating on number of reactions (URL which specify in a blog).
12. Statbrain.com — The simple tool which will tell about total number of visitors coming on a site.
13. Cubestat is one more tool which gives you information on a site of popularity of a site on the basis of daily viewings of pages. Uniqueness Cubestat consists that service displays a site estimation in a money's worth (in US dollars) — the more expensively, the the site is more popular.
14. dnScoop tries to calculate site cost, being based on such factors, as URL, specifying in the domain, popularity of the domain, Page Rank, the traffic etc.
15. WebsiteOutlook allows to define popularity of a site on the basis of estimated cost, daily viewings of pages and the income.
And what you use? How you measure popularity of the site? Can you know tools and services which should be present at this list? Be not too lazy and share with us in comments!
