In the first quarter 2010 social network Facebook has bypassed portal Yahoo! on displays of banner advertising to the American users, writes Wall Street Journal referring to the report comScore. Till now Yahoo! was considered as the leader on displays of banners in the USA.
The banner leader
On share Facebook in the beginning of 2010 it was necessary 16,2% of all banners. The resource has shown media blocks of 176,3 billion times. For comparison, the same indicator for Yahoo! has made 131,6 billion displays, and for web sites Microsoft — 60,2 billion displays. Cited data do not include displays of banners through partner networks Yahoo! and Microsoft.
World magnates
Facebook it was possible to involve large advertisers, including Verizon Communications, and also motor-car manufacturers Toyota and Ford.
It is necessary to notice, that on advertising gain Facebook considerably lags behind competitors. According to the edition, the social network last year has earned over 500 million dollars, and, predictably, will earn over billion in 2010. Yahoo! in 2009 has earned 6,5 billion dollars — the most part from advertising.
Intel Corp. has presented the financial report about the first quarter 2010. As is informed in the official press release, this quarter became record for all history Intel: the company gain has made 10,3 billion US dollars.
Record indicators
The company has received net profit at a rate of 2,4 billion dollars, that for 288% above, than in the first quarter 2009.In comparison with the fourth quarter 2009 of sale Intel have a little decreased. The company has explained it seasonal factors and the raised demand for production on the eve of New Year's and Christmas holidays.
Noncommercial organisation Mozilla Foundation has published the analytical report about the statistican of use of browser Firefox.
State of the Web Browsers
The document under the name "State of the Internet" has been published in an official blog. According to the report, share of Firefox in the world makes about 30% (number of users more than 350 million persons).
For calculation of statistics Mozilla used average-arithmetic value of data: Quantcast, StatCounter, Gemius and Net Applications. Thus Mozilla has not included in statistics data about browser use in Antarctica because such data offers only StatCounter.
The American government was ready to close site Wikileaks in 2008. Measures on struggle against a resource placing in an easy approach confidential materials, have been described in the report published on Wikileaks on March, 15th, writes TechRadar.
Potential threat of safety
The report under the name "Wikileaks — the online directory for a foreign secret service, insurgents or terrorist groups?" Has been prepared by experts of the centre of counterspionage of army of the USA. In the report it was noticed, that Wikileaks represents potential threat to country armed forces.
For struggle against a site military analyst Michael D. Horvath suggested to strengthen measures on prevention of hit of the classified information in hands of informants Wikileaks. So, it is planned to reveal and dismiss scouts who co-operate with a site, or to bring an action against them. On a plan of an analyst, it should promote destruction of an image Wikileaks as source which keeps anonymity of the informants.
Wikileaks by Sunshine Press
Resource Wikileaks is sponsored by noncommercial organisation Sunshine Press. In 2008 it already closed under the decision of the American court. Then a site have accused of disclosure of the confidential information of bank group Julius Baer Bank. Soon after that the court has cancelled the decision, and the site has continued work to the former address.
On February, 1st, 2010 the site has temporarily stopped work, having referred on insufficient financing. Founders Wikileaks have informed, that for that moment they have collected donations on $130,000. However for high-grade functioning of a site it is required to them of $600,000/year, and the minimum volume of financing makes $200,000. At the moment, according to Wikileaks, the volume of the collected donations makes $360,000.
Social network Facebook in 2009 has earned 700 million dollars, writes blog Inside Facebook referring to authentic sources. Officially financial indicators of a network are not called, as Facebook is the private company.
Break-even September
The administration of a social network has informed on the break-even only in September of last year. According to Inside Facebook, in 2010 managing directors Facebook count on profit at a rate of 1 billion dollars.
By July, 2009 Facebook has earned 550 million dollars. From them 125 million it was necessary on advertising of brands, 150 — on advertising network Microsoft, 75 million — on the virtual goods and 200 million — on usual advertising.
Double profit
For comparison, in 2008 profit Facebook has made from 280 to 300 million dollars, and in 2007 — 150 million dollars. Thus, in 2009 the profit has grown at least twice, and in 2010 it is necessary to expect substantial growth of incomes.
Facebook — the largest social network in the world, uniting more than 400 million persons. If calculations and information Inside Facebook are true, each user on the average brings networks to two dollars of a gain a year.
Popularity of web browser Google Chrome has grown in February, 2010 with 5,22 to 5,61%, writes ZDNet, referring on report Net Applications. In total from the beginning of year the web browser share has grown for one percent.
Microsoft Internet Explorer has lowered positions
The share of web browser Microsoft Internet Explorer has decreased for 0,5% in comparison with last month and has made 61,58%. Popularity Firefox has fallen with 24,41 to 24,23%, the share of web browser Apple Safari has made 4,45 in comparison with January 4,51%, and Opera — 2,35% (2,38% in January).
It is interesting, that in February popularity of browser Netscape has grown more than twice and has made 0,75%. Company AOL has officially stopped support Netscape since March, 1st, 2008.
Monthly supervision over users
The results received Net Applications, are based on monthly tracing of calling of 160 million unique users on 40,000 sites. These data are corrected by analysts depending on Internet audience size in each country.
In the beginning of March company Microsoft will start to send to users of OS Windows in Europe system updating in which will offer possibility to instal on a choice one of 11 popular browsers alternatively Internet Explorer. This measure is accepted Microsoft at the initiative of Eurocommission and can lead to the further decrease in a share of browser Microsoft.
Noncommercial organisation Sunshine Press has collected the minimum sum necessary for renewal of work of resource Wikileaks, publishing confidential, semiconfidential, office and other documents.
Wikileaks will live!
In the end of January — the beginning of February administration Wikileaks has informed on a suspension of the project because of shortage of means. For work renewal it was required at least $200,000US, and project Wikileaks had only 130,000.
We agree to work for meal...
Thanks to donations of private persons for some days the sum has been finished to $200,000US (the resource does not accept payments from the state and commercial organisations). Representatives Wikileaks write, that are ready to continue work even if it should eat fig... They specify, that for payments of salaries and realisation of plans for 2010 it is required to them of $600,000US.
Wikileaks it is known for variety of loud publications. Their number includes almost seven thousand reports of Research service of the Congress of the USA, documents of the Ministry of Defence of the Great Britain etc.
Company Apple has earned for the first quarter of financial 2010 which has ended on December, 26th, 2009, 3,38 billion dollars of net profit, that for 50% more than one year ago. Press-service Apple informs on it.
The record quarter income
Quarter income Apple has grown to 15,62 billion dollars, that also is a record indicator. "If to take our indicators for a year Apple, turns out, has turned to the company on 50 billion", — has commented on the financial report the head of the company Steve Jobs. Also he has noticed, that the company is completely assured of the new workings out, the announcement of one of which will take place in the near future.
For a quarter Apple has sold 3,36 million personal computers and laptops Mac, 21 million players iPod and 8,7 million phones iPhone. It is necessary to notice, that sales iPhone have grown twice in comparison with last year.
Financial report Apple
Financial report Apple has been published two days prior to the announcement of a new product of the company planned for January, 27th. Presumably it will be the tablet computer, hearings about which working out go for a long time.
It is necessary to notice, that in the beginning of January cost of actives of company Apple has reached record for all history of the company of a point in 215,59 dollars.
Corporation Microsoft has sold all over the world more than 39 million game consoles Xbox 360. On it informs Eurogamer referring to the message which was made by the general director of the company Steve Balmer during the report at exhibition Consumer Electronics Show (CES). He also has noticed, that at least 10 million persons used the various network services accessible through Xbox Live (such as Facebook or Twitter).
Presentation Game Room
Besides it at press conference Microsoft the presentation of new service under name Game Room has taken place. For project working out answers Krome Studios. Service represents a virtual hall with slot machines on which three-dimensional avatars of users go.
Multiplatform service
Service plan to start next spring. It is informed, that on start 30 games will be accessible to gamers. Thus the list of projects will weekly replenish. In total within three years for Game Room will make more than 1000 various games. Service will be accessible both to users Xbox Live, and the gamers playing on PC through Games for Windows Live.
Americans during a celebratory season, that is during the period have spent from November, 1st till December, 24th in the Network of 27 billion dollars, writes TechCrunch referring to the report of the analytical company comScore. Despite crisis, it for five percent is more than indicators of 2008.
318 million dollars for one night!
In Day of gratitude Americans have left in Internet shops of 318 million dollars, that for 10% more than the last year's sum. On so-called black Friday (the next day after Day of gratitude) expenditure have made 595 million dollars — in comparison with previous year they have grown for 11%.
In the unique afternoon when sales were below last year's, there was a Monday on December, 14th. Americans then have spent 854 million dollars, instead of 859 million, as year before. But already next day Internet shops have received 913 million dollars — for 21% more than in 2008.
Large online shops have become rich
Experts comScore during a celebratory season some times measured expenditure of Americans. By data for December, 6th this sum made 16 billion dollars. By December, 13th she has grown to 20 billion dollars. In the final report where it is spoken from 27 billion dollars, it is noticed, that sales were better at large on-line representations of retail networks, instead of at small Internet shops.
The majority of bloggers knows, that itself such most powerful and free system of statistics of attendance, as Google Analytics represents. Heightened interest to the given system creates integration possibility between Google Analytics and Google AdWords. But for usual ordinary bloggers the given system has huge set of unnecessary reports. But it after all it doesn't matter, whether not so?!
Google Analytics for bloggers
In given article I wish to share with you 5 most important reports Google Analytics for bloggers. For convenience I have made screenshots of each of reports, therefore you can easily find a way to the given report from the account, being guided on screenshots.
1. Referring Sites (in menu Traffic Sources) or Sites-sources of transitions (in the menu traffic Sources). The given report is very important, since visually shows sites referring to your blog and quantity of transitions from each of them.
2. Keywords (in menu Traffic Sources) or Keywords (in the menu traffic Sources). The given report will show to you, on what key phrases visitors pass to your site from search systems. Also the given report will show exact quantity of transitions on each key phrase.
3. Content by Title (in menu Content) or the Maintenance on headings (in the menu the Maintenance). The given report gives very important information on popularity of pages, publications. In the given report it is necessary to give special attention to columns «Time on Page» and «Bounce Rate». For page and a high indicator of refusals those pages of a site which "frighten off" visitors from your site will show small time to you. On the basis of data from this report, you can make for yourselves the list of the most popular publications.
4. New VS Returning (in menu Visitors) or New and come back (in the menu Visitors). Each blogger, and not only, wishes to know, whether there are at a blog regular customers, the interested a content and loving a blog. The given report will show you a share of the new and come back visitors on your blog.
5. Map Overlay (in menu Visitors) or Imposing of data on a navigation chart (in the menu Visitors). The information on in what countries there are your visitors, can be very important. Most likely, you will find out, that your audience is more international, than you assumed. Also the given information is irreplaceable, if you are engaged in commercial activity.
In the end it would be desirable to notice, that the new interface of system Google Analytics became more convenient previous, for example, there was very convenient possibility to add any report on the panel of tools («Add to Dashboard»).
It was found out, that many experts in marketing are not able to use counters of statistics and services of web analytics which are available on the majority of corporate sites.
The main error consists that they pay superfluous attention to formal data which have no practical value. Instead of the tool for decision-making site audit turns to gathering "powerful", but senseless data “for the reporting”.
1. Visitings (variants of names: the Traffic, Visits, Visitors). Describes number of visits on a site during a certain time interval. It is used as the characteristic of popularity/popularity of a site: it is more traffic — the site is better. Why happens useless? The number of visits is equated to quality. Traffic sources, depth of visiting of a site, an indicator of converting of visitors in clients are lost sight.
2. Time for a site. It is used as the characteristic of interest to a site: it is more than minutes - the site is more interesting. Why happens useless? This indicator matters only for substantial projects (for example, news sites). For corporate sites, Internet shops important not time increase (it can be small), and converting.
3. Exit pages. Pages from which more often visitors leave from a site. Why happens useless? In a reality on the big site it is difficult to reveal the obvious anti-leader as the disorder of variants of pages of an exit is very great. Also this indicator says nothing about the exit reasons that is more important.
4. Number of transitions. Volume of the traffic from a concrete source (a banner, a site, the contextual announcement). It is used for an estimation of utility of a source and decision-making on advertising. Why happens useless? Quality and traffic converting is not considered. The link on page of a large portal will give more visits, than from pages of a small profile site. However last can give more than interested clients.
5. Average indexes and percent. Favourite products of statisticans — average indexes on a site and growth in percentage. Examples: average time for a site, an average of visitings in month, traffic growth on 11% etc. With their help dynamics of activity on a site is traced. Why happens useless? “The average temperature on hospital” helps some experts in marketing to embellish a real state of affairs. An example: growth of average time on a site on 25% can be obliged to simple growth of the "garbage" traffic, instead of improvement of quality of using by a site.
6. Relations. Other popular way to show dynamics and to hide a real state of affairs with the help of "the objective statistics”. An example: the traffic relation in March 2009 by March 2008 makes 2.5. Why happens useless? Also quality of changes is not considered. Besides, relations deform a real situation in absolute numbers.
