Each casino has a system of cards, nevertheless, it's possible to allocate four basic types of the cards corresponding to the status of the player: guest, silver, gold and platinum.
From Guest to the Platinum!
When the visitor of a casino crosses for the first time a threshold of a gambling institution, for such client the simple card is created (guest card), simultaneously with it occurs registration of the client in a casino database, (is create photo for a card), at the same stage check presence of the given player at stop sheet.
For authenticity of the information and in order to avoid roguish actions all personal data for primary registration in a casino undertake from the passport of the client. So, for the first time going to a casino for rest and test of the happy fate, do not forget to take with itself the passport.
Thus, actively visiting a casino, playing and winning, or, on the contrary, losing a part of the means, the player can count on advancement forward the status in a casino. Than more actively the client is gaming in gamblings, — than is more chances to receive a gold or VIP-card.
In given article, I will in detail stop on one of the most interesting tools of management of a casino — the social marketing. Why the most interesting? Because a basis of any gambling are players and money. Thus, than more profits of a casino, — hence is more VIP-contingents, — from this follows, that the casino becomes more respectable.
Gold Strategy of Business
The gold rule of business is when 80% of profit of the company bring 20% of constant clients, — is ideal for a big casino. Thus the main tasks of a gambling institution — competently to allocate the best players (generous), to stimulate clients through various lotteries and constantly to involve the new players.
A link between the player and a database, as a rule, is the Gold Card (or Privilege Club Card).
Gambling's managers also should be interested in unexperienced players. To involve the client is only 1/2 of the business, the main thing — to keep the client and to create atmosphere when, having spent one unforgettable evening in a casino, the player would want to return here necessarily.
Thus, the new player, as a rule, has poor enough knowledge of the numerous games, therefore to the new client is offered special instructions on game rules, and also the detailed list of possible prizes.