The Formula of a New Adv Cost

The State Office of Public Prosecutor of the State of Texas has asked search engine Google to open the formula of calculation of quotations on the advertising within the limits of anti-monopoly investigation, opened concerning by Google.
As explains The Wall Street Journal, thus the Office of Public Prosecutor has specified the inquiry made in September of last year. During the investigation it should be found out, whether the most popular searcher in the World has broken the anti-monopoly law.

The inquiry of the Texas Office of Public Prosecutor, apparently, is connected with investigation of activity Google in the advertising market which has been begun by Euro-commission in February, 2010. Competitors have complained of a search engine, in particular, representatives of the online service Ciao which is a part belonging Microsoft of search engine Bing.

Google: One Pass

Google Corp. on Wednesday, on February, 16th, has started own system of an online subscription to a content of periodicals.

One Pass Google

The system under name «One Pass» will allow publishers to establish independently the prices and terms of subscription on a network content of the mass-media.
Among possible models of distribution Google offers the traditional subscription similar to the RSS-channel, to separate materials necessary for the user. Who already writes out the live version of mass-media, the publisher by means of «One Pass» can give a discount on online access or make it a free.
In Google underline that for access to a content both through the stationary computer, and through a i-tablet or other mobile device, subscribers «One Pass» can use the uniform login account.

All payments will be carried out through Google Checkout. As informs Agence France Presse, service gathering of Google thus will make 10% from profit of publishers.

German magazines «Focus», «Stern» and publishing concern «Axel Springer AG» became the first large players in the market of mass media which declared cooperation with «One Pass».

I will ask Google...

What real way for improvement of the position in Google SERP?
Many believe, what exactly Google PR helps to rise above in Search Engine Results Page (SERP) while PR actually is only one of the factors considered by the great searcher.

Google loves the authoritative sites.
If your site enjoys authority in the niche such site also will be authoritative and for Google.
The searcher considers all elements of a site, and then states it an estimation on a scale from «very authoritative» to «unauthoritative». For example, if you search "Seo in Toronto" at the top of charts there will be only the most authoritative sites about Search Optimization in region Toronto. Thus, the search result is influenced by region, web hosting location, and inquiry language.
Google Authority is influenced by many factors, including the domain zone (for example, trend.gov have a more trust than trend.info), quantity and quality of links, traffic level.

The mythical white list of Mr. Google.
Probably, here the one who refer to you is the most important for entering into the top of SERP. It's considered that at Google there is «white list» which includes websites which are enjoying confidence.
Thanks to trust, some websites manage to take the first positions of competitive keyword's searches at the expense of creation of the page aimed at the necessary keyword. But, according to research of one authoritative SEO expert, such sites as NYTimes.com or CNN.com don't worry about creation of additional links for own pages because Google trusts them, thus they without any work receive the first places in the Top Ten.

Wordpress search engine optimisation starts with using the right plugins

One of the nicest features of Wordpress web pages are the many plugins available to help with Search Engine Optimisation. These plugins allow you to easily customize URLs, titles, and descriptions. This can be a great help in avoiding duplicate content or simply matching titles to addresses for relevence.

However these plugins should be used carefully, for one can very easily over-optimise and incur an SEO penalty.
A good rule of thumb when using Wordpress to create pages is to limit the exposure of the main keyterm you are optimising for to just one occurrence to approximately every 150 words of other content. Bear in mind that overall keyword density must also be checked. If your keyword phrase is "Cheap Office Furniture" and you use the word Cheap 800 times, you will likely disqualify the whole page from ranking.

In fact you will find that page ranking in reverse, meaning it will rank for ridiculous long tail keywords of little or no value. Google has a tendency to default to the remaining words after the keyword stuffed words are filtered from the page's relevance.
When putting together SEO planned pages on Wordpress sites we must watch out for accidental redundant use of our keyterms in titles, category listings, recent posts etc. Another place to watch is in picture titles and internal links, as all of these represent places where one can easily repeat the same words over and over. Use the highlight function built into your web browser to locate all of the uses of your keyterm words both separately and combined.

SEO for Professionals

Search optimisation or SEO (Search Engine Optimization) are purposeful actions for the purpose of a «site raising» into the TOP of Search Engine Results Pages (SERP). According to statistics, transitions to a website are carried out basically from main searchers (Google, Yahoo!, Bing).

The Main SEO Principles

When the search engine will give to you a sites list from your keyword, you will start to search for a suitable resource from top to down, since the 1st page. Frequently, only the first 5 links is actually (or necessary) for you. You will not get on the 100-th search page, thus, all resources which will be of a low position in SERP, remain without your attention.

To raise a site rating in the searcher, carry out work on optimisation of your web pages. Work happens internal and external. External work is an advertising of a site on other web resources. It's possible, so to say, simply to buy a adv place on some websites and to start up on them your anchor links.

It's possible to make a bit more artfully: to agree with other owner of a relevant website and to exchange links, and it's not obligatory to do it as advertising. Usual advertising — irritates some users, therefore to a typical contextual advertising of attention usually addresses — little, very little. My recommendation to exchange so: «Dudes, this resource is simply ingenious, I never created more helpful information on SEO!» — thus, the similar words for people much more positively and trustfully.

It's possible to make a bit more artfully: to agree with other owner of a relevant website and to exchange links, and it's not obligatory to do it as advertising. Usual advertising — irritates some users, therefore to a typical contextual advertising of attention usually addresses — little, very little. My recommendation to exchange so: «Dudes, this resource is simply ingenious, I never created more helpful information about SEO reseller professionals!» — thus, the similar words for people much more positively and trustfully.

Search engines cannot define, whether your site is necessary to people or has been created only for the purpose of earnings and does not contain the helpful information. However, if to your website often refer from relevant and authoritative web resources, it's logical to assume that your site useful and necessary. This analysis, one of the most general factors at ranging of pages in the SERP is the analysis of referring links.

SEO professionals should understand algorithms of work of various search engines, the SERP nuances and other cunnings. On seo-specialised resources there are special white label SEO resellers, they are created for potential clients of SEO guru, thus they define a right choice.

Search engines cannot define, whether your site is necessary to people or has been created only for the purpose of earnings and does not contain the helpful information. However, if to your website often refer from relevant and authoritative web resources, it's logical to assume that your site useful and necessary. This analysis, one of the most general factors at ranging of pages in the SERP is the analysis of referring links.

SEO Advices from Google Experts

Hi-Speeded Fiber Trends

Google Co. will announces the Cities which will connect to the high-speed Internet in the beginning of 2011. Thus, winners of competition become known till the end of the year.

1 Gb/sec for US it's real!

Within the limits of project the Google Fiber the corporation plans to lay broadband high-speed Internet Networks in cities of the USA. It's supposed that carrying capacity of channels will make 1 Gb/sec, thus will allow to Google to test new types of the own Internet services.

I will note, — this speed repeatedly exceeds average speed of access to the Internet in the USA. Demands acceptance from the US cities and settlements is started in February, 2010. As informed by «Tvorba webu» in total for this time Google has received more than thousand demands.

The corporation intends to monopolise the market of the high-speed Internet, but, anyhow the start date of input of high speed Internet Networks in action is not specified.

Experimental Fiber Network by Google

Information and used content by Tvorba www stranok.

The French Online Adv Tax

The senate of France has approved introduction of the tax to online advertising since 2011. The new law on the taxation will come into force, if it will be approved also by the parliament lower chamber.

The Google Tax

It's supposed that the rate of the new tax will make 1%. According to the experts, the annual profit on it will reach 20 million euro. As marks the France-Presse Agency, the given innovation the French mass-media already have christened «the tax on Google».

Thus, as marks web portal TechEye, against the tax local advertisers have already acted. In their opinion, it will affect national economy because will be reduced the volume of advertising of the French companies, and at the same time and their sales.

In 2008 the president of France Nicolas Sarkozy has suggested to impose taxes on access to the Internet and use of mobile phones. Incomes of taxes, according to the head of the state, should help for the state television to get rid of advertising.

In September of this year it became known that the French authorities have prolonged an advertising interdiction for evening and night on the state television channels. Introduction of an interdiction for translation of commercials became a part of the program of Nicolas Sarkozy on reforming of the French public television. As he said, it should become same «qualitative, as BBC».

Controversial bill of French senate

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Chrome Updated

Google has updated the seventh version of Chrome, about it inform in an official blog of developers. In the new version, the browser experts have corrected some hundreds the errors from the previous version of Chrome.

New Chrome by Google

Also in Google Chrome 7 have been made some technical changes: in particular: has been improved the mechanism of blocking of sites and HTML5 analyzer.

I will remind that the sixth version of Google Chrome has been presented in the beginning of September.

Let's notice that according to analytical company StatCounter, Chrome is the 3rd popular browser in the world. Thus for last year the audience of this browser has trebled.

In Europe Chrome takes the fourth place, conceding by quantity of users to browsers: Firefox, Opera and Internet Explorer.

Firefox 4 VS Chrome 7

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Google has updated Chrome

Google announced the new version of Chrome browser, about it's informed in an official blog of a browser. Chrome 6.0 is presented after two years after occurrence of the first version of browser Google.

Representatives of Google have declared, that the new generation of a browser became faster in comparison with the previous versions. So, productivity JavaScript in Chrome 6.0 has grown three times in comparison with the first version of a browser.

Also Google has simplified design of Chrome.
Chrome is the third Internet browser on popularity in the World. Chrome concedes by quantity of users to Microsoft Internet Explorer and Mozilla Firefox. At the same time its share in the market constantly increases.

Google Chrome 6.0 VS Mozilla Firefox 4.0 VS Safari 5.0

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The Desire Review: Bravo!

Ideal aerodynamical design, amazing speed of commands, accurate faultless reactions — pledge of pleasant dialogue with any device, and thus HTC Desire is a vivid example of these constants. The slightest delay between the start and actions, unperturbable work of ten appendices in the background, the high-quality processing of any graphic data, including HD-video — all it thanks to advanced platform «Qualcomm Snapdragon» (QSD8250) with 1GHz and 576Mb of operative memory.

High-Dimension AMOLED-screen

For HTC Bravo (code name HTC Desire) the company has used 3,7 inch AMOLED the screen with the dimension 480х800 pixels. It means, that you receive not simply tremendous cleanliness and clearness a picture, but also possibility of comfortable communicator use under direct solar beams. Besides, such screen consumes less energy and will give much bigger brightness. Thus, it ideally processes contacts for convenience of management of the device on new qualitative level.

The Intuitive Interface

HTC Desire, probably, most known own interface, which company developed for phones over standard operational system. And it's not surprising. HTC Desire deals is so simple and clear for any person, what to operate communicator under force even to the child. And besides, the interface is ideally based for manual control, accompanying each action by colorful animation.

Flexible Android OS

Communicators from simple mobile phones differ first of all installation possibilities. It means functioning on the basis of expanded programs for the most popular OS. Getting HTC Desire, you receive in the order the most open Android OS for IT-developers.

All Google Services

Synchronise contacts to accounting Google, correspond E-mail by Gmail, communicate in Google Talk, use GPS-navigation together with Google Maps and many other things — after all services of the search giant are built in operational system. But if for you not enough of it, — Android Market can offer hundred thousand appendices for all tastes!

HTC Bravo: highest-end Android smartphone

How A Local Search Engine Optimisation Firm Could Help a Websites Sales

Running Adverts when you are a small to medium size business used to involve sending flyers through doors, spending silly money for ads in local periodicals & glossy mags & submitting the company details to business repositories like the Yellow Pages. In this day and age, even though a few of these things are still useful, the web has caused many of these techniques to become out of date.

Promotion for a small to medium size company, especially the ones that offer things like electrical services and such like have these days become not as much a case of pushing out info to a big audience and hoping your companies name gets remembered & more a case of gaining enough internet ‘exposure’ so that when somebody Google's for your type of services near your city, it’s your website which appears..

Being ranked in search engines like Google for location based searches for example 'electricians around London' is given the name Local Search Engine Optimisation. Local search engine optimisation is usually much cheaper when compared to internetional optimisation

Although it is just as much a good idea to pay quality SEO Agency to carry out the SEO.

Using an professional optimisation consultancy for the ASEO tasks should mean avoid concerns dodgy techniques which could otherwise damage your businesses internet image.

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Google will show to televiewers the Internet

Google Corp. has presented Google TV — a platform allowing televiewers to look through videoclips on YouTube and other web sites, and also to visit any web pages by means of browser Google Chrome.

TV Boom

Google TV allows to search for the necessary documental films, movies and TV programs. Search is made both on an Internet content, and on satellite TV. Presumably, search can be entered by means of a remote control or the appendix on the smart phone of the user.

Google + Sony + Logitech = TV of 21th century

For Google TV will technical support from some new TVs. Partners Google in the television project are Sony and Logitech. The first devices with support Google TV will appear on sale in the USA in the autumn of 2010.

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Google Wave have opened for all!

Company Google has opened Google Wave service, earlier accessible only invited, for all comers. Is inform in official blog of Google Wave.

Free Access!

Google Wave now is accessible both to usual users, and users of Google Apps service, allowing to place on own web site a package of services Google.

Wave is positioned by Google as innovative means for communications and the teamwork, capable in the long term to replace with itself e-mail. Invitations have cancelled after considerable decrease in popularity of given web service.

Useful service by Google

Google Wave services is applied in educational process, on scientific actions and conferences, during journalistic work.

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Google has updated page of search results

Google has presented the updated page of search results. The new interface will give access to sources and the search tools corresponding to inquiry of the user.

Convenient search filtration

In the left part of page there was a new menu containing tools for a search filtration. It will allow users to optimise delivery of results for certain dates or to allocate the liked results.
The new mechanism also will automatically suggest users to sort results by the most suitable type of the information — to news notes, videoclips, books or posts in a blog.

At the heart of innovation Google tools Universal Search and Google Squared, and also panel Search Options which have been presented for last three years lay. Thus the navigation menu has expanded search possibilities.

All change have concerned more than hundreds elements of page of results of search. In particular, Google logo has been updated, and also colour of a background of contextual advertising have replaced on "cosmic latte".

Google has presented new page simultaneously worldwide.

Google Updates

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Google has told about censorship of the services in 25 countries of the world

Google has informed, that their services are blocked in 25 of 100 countries in which corporation Google carries out the activity.

By order of the government...

Access for Internet users to products of Google is limited under the decision of the governments of the states, about this informed the vice-president Rachel Whetstone in the official blog devoted to a state policy of the European countries.

The vivid example of restriction of access to services of Google it's China, they provides obligatory censorship of search inquiries. It became the conflict reason between Google and the Chinese government when the company has refused to carry out censorship in reply to hacker attack to the corporate network.

Authoritative censorship

However besides search restriction, in China other services of the company, for example: Sites, Blogs and service of editing and an exchange of photos Picasa are blocked also. Video hosting Youtube which belongs Google also is inaccessible for the Chinese users.

The company Google has not specified the list of the countries which impose an interdiction for Google services, having underlined, that more often in a role of censors act the authoritative states, such as China and Vietnam.

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The Effective Backlink Strategies for Your Blog

If you wish to earn money by means of own blog you need to advance a blog in top of the basic search systems, first of all in the Google Top.

To get to this Magnificent Top, is necessary observance of several important conditions:

* The blog should represent value for visitors.

* On your blog there should be exclusively useful, qualitative and unique content.

* On a blog there should be a considerable quantity qualitative backlinks.

The key factor of reception of good positions in results of search Google is the quantity and quality of backlinks.

The logic question: «How to receive many qualitative backlinks?»

In this article I wish to tell you 3 most effective strategy of reception of backlinks to your blog or web site!



1. Selection of qualitative web sites for placing on them of your links. Despite seeming simplicity, not all so is simple.

In the Internet the large quantity of useless web sites, placing of links on which absolutely will give nothing. To find optimum platforms for your project is necessary to find the most popular web site by your key inquiry. Google will give out many results, but us interests №1.



To understand, what links have deduced the given web site on 1st position, is necessary to check up the list of backlinks. It's simple — or by means of special link tracking software, or by means of the operator «link:» (for example, link:trend-web.blogspot.com).



Having analyzed links, we receive a certain representation that is necessary for the 1st place!



2. Blog addition exclusively in qualitative catalogues.

I underline once again — add your blog exclusively in qualitative catalogues. It's very important, since qualitative web-catalogs enjoy authority as in the opinion of users, also at the most popular search systems.



On the Internet many commercial qualitative catalogs, however also are a lot of free qualitative catalogues. I.e. to pay or not to pay is your choice!



3. Content catalogues and unique author's style.

Write useful, unique, informative articles and publish them in catalogues of articles, on thematic resources etc. Unique author's style should allocate each article, however do not forget "to put down" your backlink.



So, we have found out, that without back links it is impossible to take high positions in results of searches. Besides it, we have defined the most effective tools for SEO, such as: special link tracker, blogs catalogues, unique author's style.

Now you are simply obliged to start strategy realization in practice!

Also See — Top 10 Free SEO Tools

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In China has ceased to work Google

The search inquiries sent on March, 30th by inhabitants of China from main page Google, did not give out results. Instead of them at users the empty page with the information on a search error was loaded, writes The Los Angeles Times. Also the error led to connection rupture to the Internet. Thus other services Google continued to work.

The Chinese block

This malfunction has been fixed in territory of continental China. Chinese users Twitter have started to inform on malfunctions in the searcher about five o'clock in the evening on local time. Thus service of microblogs Twitter in territory of China is officially blocked, therefore it is necessary for users "to apply technical cunnings" to publish a content.

Error or Consequence?

Google officially has not commented on a situation, and remains not clear, whether are errors of search a measure accepted by the Chinese government in reply to refusal Google to carry out censorship of search inquiries. Google has made decision to refuse from censorship on March, 22nd, in reply to hacker attacks to the corporate network.

At the moment the Chinese visitors of site Google.cn are automatically redirected on Hong Kong portal Google.com.hk. Further search is carried out by means of the servers also located in Hong Kong. It allows the searcher not to fulfil the requirement of the Chinese government on obligatory censorship of search inquiries.

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Google has finished high-speed selection

Corporation Google has finished a demands acceptance for high-speed Internet connection, is informed in blog Google. From February, 10th till March, 26th, all interested persons had chance to fill the corresponding form on web site Google.

50 thousand lucky beggars

Individual demands for connection of the high-speed Internet channel have submitted more than 194,000 persons. In total at initial stage Google plans to provide with the high-speed Internet of 50,000 persons. In the long term number of participants of experiment can be increased to 500,000...

Within the next months, representatives of Google will analyse the submitted demands. In particular, employees of Google will visit some cities, will hold meetings with representatives of local authorities, and also will consult with the foreign organisations. Winners of competition will be declared in the end of a year.

Division of Google powers

During experiment, representatives of Google plan to test web appendices of new generation, and also new ways of a lining of fibre-optical cables. Thus the corporation is not going to begin granting of paid access to the Internet. Google will be engaged only in a lining of channels, and foreign partners will connect subscribers to the Internet.

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Refusal Google of censorship has displeased Chineses

Refusal Google of censorship of search inquiries in China has displeased inhabitants of the country, informs BBC News. According to the Chinese correspondent BBC, many Chineses felt offended by the decision of the American company.

Thinking censorship

Censorship cancellation has provoked growth of nationalist moods at Internet users in China. So, on a popular web portal sina.com.cn there were messages in which Chineses have demanded that Google "left away the country".

Some partners Google in China also have declared the termination of cooperation with the searcher. So, Internet company TOM Online which owns a portal tom.com, has officially declared, that will not prolong the contract with Google. Earlier Chinese government has warned partners of the searcher about necessity independently to carry out censorship in case it will cease to carry out Google.

«Absolutely wrong decision»

However with condemnation of policy Google all inhabitants of China have acted not. At the Peking office of the company people who have expressed support to refusal of censorship have gathered. We will notice, that earlier the representative of the Chinese government named decision Google "absolutely wrong" and has expressed "discontent and indignation" company actions.

Google has stopped to carry out censorship of searcher Google.cn on March, 22nd, having given to the Chinese users possibility to carry out search by means of the Hong Kong version of the searcher. The decision to refuse censorship connect with December attack to corporate network Google which has been made from territory of China. On company Google official statement, personal data of several tens Chinese legal experts which use mail service Google Mail were the purpose of malefactors.

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YouTube has renewed work after five-hour failure

The largest videohosting YouTube has renewed work after debugging. On a site the main page and the majority of sections, however videoclips were not displayed were accessible on direct links.

Without explanations of the reasons

YouTube yet has not explained the reason of malfunctions. The representative of a video hosting has informed, that YouTube has understood an essence of the arisen problem, and engineers were engaged in restoration of working capacity of a site.

The Chinese trace

In the beginning of week of a malfunction also have concerned site Google. Users from the different countries told, that the information on company management was displayed in the Chinese language. Many bloggers have connected it with refusal Google of censorship in China and have put forward assumptions, that the site has undergone to hacker attack, writes The Guardian.

Subsequently Google in the microblog on Twitter has informed, that the malfunction has been caused by an error, instead of hacker attack, and that the error is already corrected. We will notice, that Google owns videohosting YouTube.

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