On the British website to users have allowed to choose adv

The British web portal SeeSaw on which it's possible to look channels from various TV channels, has allowed to choose adv to the users.

Your Advertising, the Sir!

As Techradar writes, before viewing TV on the screen of the user there is a list from three advertising company, the visitor of a website should choose one of them. Such system is called Ad Selector.

In SeeSaw underline that Ad Selector it's favourable both to advertisers, and users. Because of such format advertisers are interested in creating high level TV adv. SeeSaw underline that the Ad Selector it's favourable both to advertisers, and users. Because of such format advertisers are interested in creating high level TV adv.

Web portal SeeSaw is shown in a Internet of the program and transfer of English-speaking TV channels. A part from them it's possible to look free of charge, but for a part is necessary to pay. On a website it's underlined that all content is laid out lawfully.

Ad Selector Demo

The French Online Adv Tax

The senate of France has approved introduction of the tax to online advertising since 2011. The new law on the taxation will come into force, if it will be approved also by the parliament lower chamber.

The Google Tax

It's supposed that the rate of the new tax will make 1%. According to the experts, the annual profit on it will reach 20 million euro. As marks the France-Presse Agency, the given innovation the French mass-media already have christened «the tax on Google».

Thus, as marks web portal TechEye, against the tax local advertisers have already acted. In their opinion, it will affect national economy because will be reduced the volume of advertising of the French companies, and at the same time and their sales.

In 2008 the president of France Nicolas Sarkozy has suggested to impose taxes on access to the Internet and use of mobile phones. Incomes of taxes, according to the head of the state, should help for the state television to get rid of advertising.

In September of this year it became known that the French authorities have prolonged an advertising interdiction for evening and night on the state television channels. Introduction of an interdiction for translation of commercials became a part of the program of Nicolas Sarkozy on reforming of the French public television. As he said, it should become same «qualitative, as BBC».

Controversial bill of French senate

Related Posts: Google

• FTC was engaged in transaction Google and AdMob
• Google has updated design
• 5 most important reports Google Analytics for bloggers
• Lessons of marketing from Google
• Definition "foul shot" from Google
• Search based keyword tool

God of Prime Cards

Each casino has a system of cards, nevertheless, it's possible to allocate four basic types of the cards corresponding to the status of the player: guest, silver, gold and platinum.

From Guest to the Platinum!

When the visitor of a casino crosses for the first time a threshold of a gambling institution, for such client the simple card is created (guest card), simultaneously with it occurs registration of the client in a casino database, (is create photo for a card), at the same stage check presence of the given player at stop sheet.



For authenticity of the information and in order to avoid roguish actions all personal data for primary registration in a casino undertake from the passport of the client. So, for the first time going to a casino for rest and test of the happy fate, do not forget to take with itself the passport.



Thus, actively visiting a casino, playing and winning, or, on the contrary, losing a part of the means, the player can count on advancement forward the status in a casino. Than more actively the client is gaming in gamblings, — than is more chances to receive a gold or VIP-card.

Adv of Club Card from 1986

Facebook became the leader in media Internet adv of the USA

In the first quarter 2010 social network Facebook has bypassed portal Yahoo! on displays of banner advertising to the American users, writes Wall Street Journal referring to the report comScore. Till now Yahoo! was considered as the leader on displays of banners in the USA.

The banner leader

On share Facebook in the beginning of 2010 it was necessary 16,2% of all banners. The resource has shown media blocks of 176,3 billion times. For comparison, the same indicator for Yahoo! has made 131,6 billion displays, and for web sites Microsoft — 60,2 billion displays. Cited data do not include displays of banners through partner networks Yahoo! and Microsoft.

World magnates

Facebook it was possible to involve large advertisers, including Verizon Communications, and also motor-car manufacturers Toyota and Ford.

It is necessary to notice, that on advertising gain Facebook considerably lags behind competitors. According to the edition, the social network last year has earned over 500 million dollars, and, predictably, will earn over billion in 2010. Yahoo! in 2009 has earned 6,5 billion dollars — the most part from advertising.

Related Posts: Facebook

• Facebook has patented the news line
• Facebook announced free mobile service Zero
• Facebook has bypassed Google on traffic distribution
• Facebook has transformed PHP in C ++
• Facebook has declassified the users
• The opposition bribes users Facebook virtual currency

Google has updated page of search results

Google has presented the updated page of search results. The new interface will give access to sources and the search tools corresponding to inquiry of the user.

Convenient search filtration

In the left part of page there was a new menu containing tools for a search filtration. It will allow users to optimise delivery of results for certain dates or to allocate the liked results.
The new mechanism also will automatically suggest users to sort results by the most suitable type of the information — to news notes, videoclips, books or posts in a blog.

At the heart of innovation Google tools Universal Search and Google Squared, and also panel Search Options which have been presented for last three years lay. Thus the navigation menu has expanded search possibilities.

All change have concerned more than hundreds elements of page of results of search. In particular, Google logo has been updated, and also colour of a background of contextual advertising have replaced on "cosmic latte".

Google has presented new page simultaneously worldwide.

Google Updates

Related Posts: Google

• Refusal Google of censorship has displeased Chineses
• To partners Google in China have reminded about censorship
• Capital of the State of Kansas will rename in Google
• Burglars have cracked networks more than 100 companies
• Google will accelerate the American Internet in 100 times
• Google Gmail became protected

Apple announced advertising system iAd

Corporation Apple announced on April, 8th mobile advertising system iAd. The given system is built in operational system iPhone OS.

iAd by Apple

Announcements will be on servers Apple, the corporation will sell them. Developers of appendices can receive 60% of a gain from advertising on iAd.

Advertisements will be interactive and will remind small appendices in the appendix. Some of them will be created with use of technology HTML5.

According to the head of corporation Steve Jobs, the user of the device on iPhone OS works with appendices about a half an hour in day. At demonstration of the advertisement of times three minutes it is a question of billion displays a day.

The Next Step from Apple

Related Posts: Apple

• Apple wishes to make reduced iPad
• Apple for one day has sold over 300,000 iPad
• Apple advertises iPad on «Oscar»
• Date of sales Apple iPad
• In iTunes have bought 10 billion songs
• Chineses have accused Apple of plagiarism

In adv of blenders have crushed iPad

In a preview trailer of company Blendtec specialising on manufacture of professional blenders, company founder Tom Dickson has crushed iPad.

«Will it blend iPad?»

Within the limits of an advertising campaign "Will it blend?" Dickson shows, that blenders Blendtec can crush any subject. On a site two categories of the goods are presented, one of which it is recommended to try to crush in the home, others — NO.

iPad will crush your life!

Advertising campaign "Will it blend?" has begun in 2006. For this time it has been created about 90 videoclips.

Apple advertises iPad on «Oscar»

Corporation Apple has shown the first preview trailer of an Internet gadget iPad during translation of 82nd annual ceremony of delivery of film awards "Oscar", writes MacRumors. Besides, at ceremony there was Steve Jobs.

«There Goes My Love» by The Blue Van

The preview trailer shows the person put iPad on knees and using the basic possibilities of the device. Advertising comes to the end with an inscription "April 3". The clip is accompanied by a song "There Goes My Love" groups The Blue Van.

The advanced order on iPad

On March, 5th Apple has informed, that inhabitants of the USA can issue the advanced order on iPad since March, 12th. Device deliveries will begin on April, 3rd. In the end of April the tablet will appear in the several countries of the world, including Australia, the Great Britain and France.

iPad has been presented on January, 27th. It is equipped by the touch screen with a diagonal in 9,7 inches, as the processor and works under control of mobile system iPhone OS. In the USA the base model iPad will cost 499 dollars.

Related Posts: Apple

• Date of sales Apple iPad
• In iTunes have bought 10 billion songs
• Chineses have accused Apple of plagiarism
• iPad used for infection of computers
• Apple has reported about record profits
• Apple does not lag behind competitors

The mass protest of consumers

Two groups on protection of the rights of consumers have directed to the Federal Trading Commission of the USA (FTC) the letter with the request to block acquisition by corporation Google of the operator of mobile advertising AdMob. About it writes InformationWeek.

The market of mobile advertising

According to representatives of organisations Consumer Watchdog and Center for Digital Democracy, search the giant thus tries to redeem to itself road on the market of mobile advertising. For consumers it can turn back a rise in prices for advertising and reduction of assortment of offers. Also the organisations are anxious by threat of decrease in level of the user safety in case of association Google and AdMob.

Several days before FTC has decided to find out more in detail about conditions and consequences of purchase of the operator of mobile advertising AdMob corporation Google for 750 million dollars.

Any difficulties — all OK!

In most Google any difficulties with registration of absorption have not seen. According to representatives of corporation, in the market of mobile advertising more ten players works, and the competition in branch is great enough. Also they have assumed, that special attention to the transaction has been connected with successes Google — in particular, in the market of contextual advertising.

Google has informed on purchase AdMob on November, 9th, 2009. It was provided, that the corporation should pay purchase by the securities. After the announcement of absorption of analytics noticed, that Google has paid for AdMob some annual turnovers of last.

The total amount of the means involved on the market of mobile advertising, this year should reach 416 million dollars. By data eMarketer, it will make 0,4% from all advertising market. According to experts, writes the edition, in case of successful absorption Google of operator AdMob, competitors of corporation, such as Microsoft and Yahoo, can reflect on expediency of the conclusion of similar transactions with remained advertising operators.

Related Posts: Google

• In China has ceased to work Google
• Google has finished high-speed selection
• Refusal Google of censorship has displeased Chineses
• To partners Google in China have reminded about censorship
• Capital of the State of Kansas will rename in Google
• Burglars have cracked networks more than 100 companies

FTC was engaged in transaction Google and AdMob

The federal Trading Commission of the USA (FTC) has decided to penetrate more in detail into conditions and consequences of purchase of the operator of mobile advertising AdMob corporation Google for 750 million dollars. About it it is spoken in blog Google devoted to relations with state bodies.

FTC it is guarded by result of the transaction

Employees FTC have requested at Google the additional information under the transaction. As a result purchase end is postponed for uncertain term.

In Google assert, that any difficulties with absorption registration it is not expected, as in the market of mobile advertising more ten players works, and the competition in branch is great enough. Employees of corporation assume, that more attentive, than usually, transaction consideration is connected with successes Google — in particular, in the market of contextual advertising.

AdMob it should be happy...

Google has informed on purchase AdMob on November, 9th, 2009. Purchase payment will be made by bonds Google. By corporation calculations, registration of the transaction taking into account reception of permissions from financial bodies, should be carried out in a current of several months. After the announcement of absorption of analytics noticed, that Google has paid for AdMob some annual turnovers of last.

Related Posts: Google

• Google has told about censorship of the services in 25 countries of the world
• In China has ceased to work Google
• Google has finished high-speed selection
• Refusal Google of censorship has displeased Chineses
• To partners Google in China have reminded about censorship
• Capital of the State of Kansas will rename in Google

Youtube will allow to create 3D-advertising

YouTube has started 3D-video testing.

Nowadays the popular format of the three-dimensional image will be shortly accessible and in a network. Predictably, each such trailer will give all the best in several variants that he could be looked in different glasses and in general without them.

To the wide public new possibilities of video service were presented by developer Google Peter Bradshaw in first three-dimensional video which it is possible to look without special glasses, but only under condition of presence of the updated version of a flash-player in a browser.

In it video, and also in a blog Peter has a little told about how to mount a 3D-trailer without the three-dimensional chamber: «It is necessary to fix two videocameras, approximately how the eye at the person is located. Shooting to begin simultaneously. Then in the video-editor to combine the received material — the right eye at the left, and left — on the right». And already there were very many trailers in which users and employees YouTube test new possibilities.

Date of an exit from a "beta testing" mode is not known yet. It's natural to assume, that a new format of video for YouTube, will open new possibilities for Internet advertising, and ahead of us the interesting waits a lot of.

Related Posts: YouTube

• YouTube has definitively replaced design
• YouTube has renewed work after five-hour failure
• YouTube has started function of automatic addition of subtitles
• In YouTube there was a safe mode
• Presidential online conference on YouTube
• Day of a pornography on YouTube

The best advertising on the Internet

In nomination Cyber Lions this year 2205 demands have been received. 208 are added in a short-list and as a result 80 are awarded.

In Cyber it is handed over three Grand prix in three different categories: Website and Interactive Campaigns, Online and Other Interactive Digital Media and Viral Advertising. The main award for interactive campaign has received Australian CumminsNitro. It already the third Grand prix “THE BEST JOB IN THE WORLD”, the best campaign being, undoubtedly, at all festival.

The second Grand prix has been awarded AKQA London for Fiat “Eco:Drive”, and the third — 42 Entertainment for a virus “Why So Serious?”, created for a film “Dark knight”.

By interactive agency of year it is recognised Goodby, Silverstein and Partners for granting of the considerable quantity of demands in nomination Cyber.

Also it has been handed over 15 gold, 29 silver and 33 bronze awards to representatives of only 16 countries. Cyber Lions — the first of already last 9 competitions in which the United States have won first place on number of awards — 21 Lion, including 1 Grand prix and 6 gold. On the second place British with 14 awards, are traditionally good in advertising in digital space Swedes — 10 awards.

GRAND PRIX
Category Interactive Campaigns
THE BEST JOB IN THE WORLD / TOURISM QUEENSLAND / ISLANDS OF THE GREAT BARRIER REEF
CUMMINSNITRO Brisbane, AUSTRALIA

Young and Rubicam has defined the best idea of year

The idea of a site for Orange from agency Shalmor Avnon Amichay Y&R Interactive Tel Aviv has been recognised the most innovative.

Tony Granger Young and Rubicam's Global Chief Creative Officer and Y&R's Global Creative Board named the winner of the annual award "Idea of the Year". Campaign from Israeli agency Shalmor Avnon Amichay Y&R Interactive for the world's largest telecommunication operator Orange became idea of year the Internet. The campaign name: "When the lights are off, the site is on" — perfectly expresses sense.

Orange have created the new Internet a portal of cinema and entertainments www.whenthelightsareoffthesiteison.com. The advertising campaign Main task was to prove what to look cinema on the Internet as fine, as well as at a cinema. Being based on a stereotype, that the necessary mood at a cinema is created during the moment when in a hall light dies away, designers have created a site which opens, only when in a room switch off light. Such effect is reached by a combination of the web camera and the unique technology, capable to analyze intensity of illumination.

As a result of an advertising campaign "When the lights are off, the site is on" portal Orange for one month became №1 in the country among entertaining portals. The number of visitings has grown on 50%.

Microsoft wishes to sell the advertising agency to 5 large companies

Corporation Microsoft carries on negotiations for sale of agency Razorfish with five large players of the advertising market, writes The Wall Street Journal.

The buyer can use advertising technologies Microsoft and, probably, will receive on-line advertising stock on hundred millions dollars.

For sale Razorfish Microsoft has employed Morgan Stanley. Such agencies as WPP, Omnicom Group and Publicis Groupe have already become interested in active Microsoft. They discuss the expanded format of commercial cooperation with Microsoft. Except the specified three companies, Microsoft, according to edition sources, carries on negotiations with Interpublic Group and Dentsu.

The Wall Street Journal notices, that negotiations have preliminary character. The transaction will be hardly concluded the next months. Moreover, newspaper sources inform, that Microsoft has not solved definitively a question on active sale.

Razorfish — one of the largest digital marketing agencies in the market. Microsoft has got agency within the limits of the six-milliard transaction on purchase aQuantive. Razorfish, it is known for that has developed an emblem for Bing. In 2008 gain Razorfish has made 400 million dollars.

GM it is integrated in «Transformers»

Company General Motors has transformed protagonists of a film «Transformers» into huge billboards of advertising.

All «Autobots», i.e. the positive robots-cars battling with malicious «Decepticons», are cars GM. Thus GM did not pay for advertising of movie company Paramount filming. Instead of check GM has given movie companies for shootings new cars in the total cost of an order of $1 million and will start the advertising advancing both a film, and cars.

In the beginning of shootings in 2005 GM has invited the director of a film «Transformers» Michael Bay in the design centre which the Dignity-fernando settles down in a valley. To the director have been shown more than 100 concept cars in which number were new Chevrolet, Pontiac, Hummer and Cadillac. As informs forbes.com, the director liked conceptual car Chevrolet Camaro which will play a role «Bumblebee» and will go on sale as the serial car this year.