Social marketing in our life

Social marketing is an activity directed on improvement of a life of all society as a whole. Originally social marketing has been directed on belief of people to go in for sports, correctly to eat, stop to smoke, practise “safe sex” for prevention of distribution of AIDS, to join the ranks of donors etc.

Bases of social marketing

Now under a key phrase «social media marketing», mean the work of the commercial companies or social media groups is directed on simultaneous advancement of a brand and social values.



Key elements of such marketing on a level with studying, formation and satisfaction of requirements of buyers is realization and the control of the social programs directed on advancement of social ideas.

The effective moments

The 1st effect is a change of representations of spectators about any social problem. Literally everyone in the North America knows about how smoking of cigarettes and alcohol over-consumption is dangerous, however 40 years ago very few people knew about it.



For last 20 years people have in increasing frequency started to realize value of donors of blood. Undoubtedly, it happens basically thanks to discussion of a theme of a donors and transplantation in mass-media (BBC, CNN, Bloomberg) and other popular social networks (Facebook, MySpace, YouTube).

The 2nd positive effect of social advertising — the given advertising not only draws attention to the given problem, but also promotes the best susceptibility of an audience to similar problems further.



Though separate social advertising, can and will not induce the person immediately to address to the doctor, to be checked up on AIDS or a hepatitis, but this person can concern more seriously the following social advertising on other theme and will not lay for a long time on a beach, being exposed to dangerous influence of harmful solar beams.



In this plan the best social marketing network is Facebook promotion because the Facebook community is the most popular in the world.

Reasonings about advantage of marketing

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Facebook became the most popular web site in the USA

Facebook is the most popular Internet site in the USA. According to analytical company Hitwise, the traffic on Facebook is equivalent to 7,07% from the general number of open web pages. One year ago given indicator Facebook was equaled 2,5%.



On 2nd place Google — 7,03%. Google for the first time has conceded the first place in the list of popular web sites (since September, 15th, 2007). Then Google has bypassed other popular social web-hosting — MySpace.

The 3rd and 4th place in a rating is divided between post service Yahoo! Mail and general Yahoo! (3,8 and 3,67 percent accordingly). On the 5th place popular video hosting YouTube, with 2,14%.

Representatives Hitwise have noted:

"Facebook.com earlier already was the most visited web site of day. The best statistics has been registered on December, 24th and 25, 2009, on January, 1st, and also on March, 6th and 7, 2010. For 1 year, popularity Facebook.com has increased more than in 2,85 times! For comparison, the statistics for Google, for the identical period of time, — have made only 9%. Experts also notice, that the given traffic will sustain only a really professional web hosting."

Facebook is the truly largest social network in the world. The portal audience makes more than 400 million persons. Under the informal information, in the 2009 Facebook has earned about 700 million dollars.

Facebook displaces Google from Top

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Facebook has bypassed Google on traffic distribution

Social network Facebook has outstripped Google on volumes of the traffic referring to large portals, in particular Yahoo! And MSN. Thus, users began a thicket to click on pages the recommendation of friends, instead of as a result of independent searches. About it it is spoken in corporation Compete research which results quotes The San Francisco Chronicle.

№1. Facebook

15% of visitings of portals are necessary on network Facebook and MySpace. Facebook 13% from these 15 belong, it is the biggest source of the traffic. The second place — auction eBay about 7,61% of the traffic. Google with 7th percent the third place in the list of sources of the traffic has got.

Research was carried out in several categories. In video hosting sphere on the first place on the traffic — Google c 22,9% of visitings of such sites, as YouTube. Facebook on the second place about 12,7%. In the field of film sites Google c 21,3% overtake Facebook, at which only 12,4% of the traffic. Nevertheless, analysts of other company, Gigya, notice, that several months ago have noticed serious growth of the traffic from social networks.

The largest social network in the world

Facebook is the largest social network in the world. The social network unites over 400 million users, and 225 million from them have joined service for last 12 months. Basis Facebook are the news lines, allowing to share with friends links, images and videoclips.

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Facebook will replace messages with post service

Social network Facebook works over the project under the code name Titan called completely to replace system of messages on web mail.

My mail: boss@facebook.com

In Titan there will be an access possibility to mail under reports POP and IMAP. A post server in Titan will be facebook.com, and the mail box name will coincide with a name of the user, that is username@facebook.com. The name of the user can be chosen already now in accounting record options.

Details are unknown, however it is supposed, that by means of Titan participants Facebook can communicate not coming in a social network. Now the system of messages Facebook only is partially integrated with e-mail of users.

MySpace Mail is ready

Main competitor Facebook, social network MySpace, has already started earlier own post service MySpace Mail. In post service there is no access on POP and IMAP. Service MySpace Mail is accessible to all 130 million users.

Facebook — the largest social network in the world. The social network unites about 400 million users. In case of start of project Titan all these users become participants of post service.

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Dead Imeem.com have fined on $1,77 million

The American district court has made decision to fine musical service Imeem.com on 1,77 million dollars after representatives of service were too lazy to be in court, informs GigaOM. In court case on infringement by resource Imeem of copyrights was considered.

MySpace buys up all

The independent distributor of music, The Orchard Enterprises, has submitted the claim to Imeem on October, 21st current year as by means of musical service the company rights were broken. It happens before purchase Imeem.com by the social network MySpace, aimed to buy and "eat" all musical competitors.

However, not clearly, who would win competition on greed. Label The Orchard Enterprises wanted, that the respondent in the name of Imeem has paid the penalty at a rate of 150 thousand dollars for each infringement of a copyright — if the court has satisfied all requirements, speech would go at all about millions, and about billions dollars. On level of appetites the label claim can be compared unless with claim Viacom to Youtube in 2007 when from the respondent have demanded to pay indemnification in size 1 billion dollars.

The court decision

The judge has decided, that Imeem should pay Orchard 1,77 million dollars, and at the same time — to cease to lose and copy compositions belonging to a label. Last manual of justice to execute not too difficult: after purchase Imeem aforementioned MySpace musical service has died. From the main page of users redirect to musical section MySpace.

It is necessary to notice, that MySpace have paid for Imeem.com even less, than the sum of indemnification Orchard — the transaction has managed in less, than 1 million dollars. It not unique "musical" purchase of a social network this year: several months ago MySpace has bought the appendix iLike.

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MySpace has got Imeem.com

Social network MySpace, having finished the transaction on purchase of service Imeem.com. Developers have not warned that their creations will be blocked, informs ReadWriteWeb.

The future integration

Let's remind, that social network MySpace, despite crisis and reductions of regional divisions, has taken a great interest in purchase of musical portals. So, in August they have bought service iLike. And in November have decided to get Imeem, existing since 2003 and recently hardly making ends meet.

Yesterday the transaction on purchase Imeem has come to the end: 16 million users and the appendix have been got for the sum less than 1 million dollars. Buyers have promised "the next weeks" to integrate that good, that is at Imeem, in musical services MySpace.

API service is closed without the prevention

Also did not begin to lose time, having closed API service Imeem for developers without the prevention. Among victims, in particular, there was service Twt.fm, one of the most popular musical appendices for Twitter. Mobile appendices for iPhone and Android though are accessible on iTunes, too at the moment are not capable.

EFF has legal proceedings with the authorities

American noncommercial human rights organisation Electronic Frontier Foundation has risen on protection of confidentiality of the given users of social networks. Members of the organisation have brought an action against some American ministries in connection with use of social networks by the last in the work, informs ReadWriteWeb.

Infringement of human rights

Under distribution six departments of the USA with all agencies entering into their structure and services have got: the Ministry of Defence, the central intelligence service, department of safety of the native land, the Ministry of Finance, Ministry of Justice and others.

In claim EFF affairs and investigations which it was carried out by means of social resources like Facebook, My Space or YouTube are mentioned. In particular, legal experts recollect history of fugitive from justice Maksi Sopo which have tracked down in the Mexican Cancun thanks to the status in Facebook and to that the criminal had nonsense to add in friends to the former employee of Ministry of Justice of the USA.

It is mentioned and Twitter — this social network of civil service used during the summit of "the big twenty» more densely to communicate to instigators of protest actions. We will remind, to the inhabitant of New York Elliot Madison in October of current year have brought accusations in criminal use of communication media. And all because he participated in protest action in the first day of summit G-20i with the help «Twitter» communicated with other "Protestants".

Infringement of the law on information freedom

According to Electronic Frontier Foundation, servants of the American people have a little overdone, illegally using personal data of simple people. The organisation has every chance to achieve a recognition of actions of the ministries the illegal.

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