Web Trends

Search Engine Optimization (or SEO) it's a strategic actions for the purpose of a raising of positions of a site in search engines by any search keywords. According to the statistic data, transitions to a site are carried out basically from search engines (Google, Yahoo!, Bing).
When the search engine will give out the sites from your search keyword, you will start to search for a suitable web resource from top to bottom, since the 1st page. It's simple logic! You will not get on to the 100th page thus, all web resources which take a low position in the search rating, remain without your attention.

The Big SEO Trends

To raise a site rating in the search engine — make site optimization. Work happens internal and external. External work is an advertising of a site on other web resources. You can do this work independently, but I recommend to entrust this action to professional link building agency, because, nonprofessional actions only will do much harm to your site.

For work on increase of relevance of a web site it's necessary to be able to trace any changes in work of search engines, to be able to analyze actions of competitors and in due time to react to any adverse moments. Therefore web site support by the skilled SEO-expert also is important. In the Search Engine Optimization there are no trifles for this reason each step is weighed and aimed at effective result.

Search engines cannot define, whether your site is necessary to people or has been created only for the purpose of earnings and commerce (various Pay Per Click Marketing Services, Pay Per Action/Registration, usual banner ads). However if to your site often refer links from external web resources, it's logical to assume that it useful and necessary web site. Thus, one of pacing factors at ranging of pages by a search engine is the analysis of deep links to any estimated web page.

Internal SEO. The searcher sorts the links by relevance (degree of conformity of inquiry and relevancy), thus the number of keywords on your web site directly influences a position in the search rating. Hence, it's necessary to take into consideration the given circumstance at creation of the main web page.

Modern Elements of the Web

Competent optimization begins till the moment of creation of a site. Experts form a semantic kernel — all words and word combinations on which the user should get on the site. It's are the same keywords, but in much bigger quantity and various variations. Only SEO positive limited experts can cope with this responsible task.

Process of ranging of web sites by search engine is carried out on certain algorithms by means of special services. Modern technologies allow to investigate the majority of elements of the web page: the text, the headings, special HTML-tags, style and structural features of a content. Thus considers internal factors of ranging: the number, density and an arrangement of keywords on pages, H1/H2/H3 title tags, alt image tags, meta-tags etc. Therefore for a correct web page a text and graphic content plays a considerable role. Regularly updated content of a resource says about constant progresses.

I will ask Google...

What real way for improvement of the position in Google SERP?
Many believe, what exactly Google PR helps to rise above in Search Engine Results Page (SERP) while PR actually is only one of the factors considered by the great searcher.

Google loves the authoritative sites.
If your site enjoys authority in the niche such site also will be authoritative and for Google.
The searcher considers all elements of a site, and then states it an estimation on a scale from «very authoritative» to «unauthoritative». For example, if you search "Seo in Toronto" at the top of charts there will be only the most authoritative sites about Search Optimization in region Toronto. Thus, the search result is influenced by region, web hosting location, and inquiry language.
Google Authority is influenced by many factors, including the domain zone (for example, trend.gov have a more trust than trend.info), quantity and quality of links, traffic level.

The mythical white list of Mr. Google.
Probably, here the one who refer to you is the most important for entering into the top of SERP. It's considered that at Google there is «white list» which includes websites which are enjoying confidence.
Thanks to trust, some websites manage to take the first positions of competitive keyword's searches at the expense of creation of the page aimed at the necessary keyword. But, according to research of one authoritative SEO expert, such sites as NYTimes.com or CNN.com don't worry about creation of additional links for own pages because Google trusts them, thus they without any work receive the first places in the Top Ten.

Wordpress search engine optimisation starts with using the right plugins

One of the nicest features of Wordpress web pages are the many plugins available to help with Search Engine Optimisation. These plugins allow you to easily customize URLs, titles, and descriptions. This can be a great help in avoiding duplicate content or simply matching titles to addresses for relevence.

However these plugins should be used carefully, for one can very easily over-optimise and incur an SEO penalty.
A good rule of thumb when using Wordpress to create pages is to limit the exposure of the main keyterm you are optimising for to just one occurrence to approximately every 150 words of other content. Bear in mind that overall keyword density must also be checked. If your keyword phrase is "Cheap Office Furniture" and you use the word Cheap 800 times, you will likely disqualify the whole page from ranking.

In fact you will find that page ranking in reverse, meaning it will rank for ridiculous long tail keywords of little or no value. Google has a tendency to default to the remaining words after the keyword stuffed words are filtered from the page's relevance.
When putting together SEO planned pages on Wordpress sites we must watch out for accidental redundant use of our keyterms in titles, category listings, recent posts etc. Another place to watch is in picture titles and internal links, as all of these represent places where one can easily repeat the same words over and over. Use the highlight function built into your web browser to locate all of the uses of your keyterm words both separately and combined.

SEO for Professionals

Search optimisation or SEO (Search Engine Optimization) are purposeful actions for the purpose of a «site raising» into the TOP of Search Engine Results Pages (SERP). According to statistics, transitions to a website are carried out basically from main searchers (Google, Yahoo!, Bing).

The Main SEO Principles

When the search engine will give to you a sites list from your keyword, you will start to search for a suitable resource from top to down, since the 1st page. Frequently, only the first 5 links is actually (or necessary) for you. You will not get on the 100-th search page, thus, all resources which will be of a low position in SERP, remain without your attention.

To raise a site rating in the searcher, carry out work on optimisation of your web pages. Work happens internal and external. External work is an advertising of a site on other web resources. It's possible, so to say, simply to buy a adv place on some websites and to start up on them your anchor links.

It's possible to make a bit more artfully: to agree with other owner of a relevant website and to exchange links, and it's not obligatory to do it as advertising. Usual advertising — irritates some users, therefore to a typical contextual advertising of attention usually addresses — little, very little. My recommendation to exchange so: «Dudes, this resource is simply ingenious, I never created more helpful information on SEO!» — thus, the similar words for people much more positively and trustfully.

It's possible to make a bit more artfully: to agree with other owner of a relevant website and to exchange links, and it's not obligatory to do it as advertising. Usual advertising — irritates some users, therefore to a typical contextual advertising of attention usually addresses — little, very little. My recommendation to exchange so: «Dudes, this resource is simply ingenious, I never created more helpful information about SEO reseller professionals!» — thus, the similar words for people much more positively and trustfully.

Search engines cannot define, whether your site is necessary to people or has been created only for the purpose of earnings and does not contain the helpful information. However, if to your website often refer from relevant and authoritative web resources, it's logical to assume that your site useful and necessary. This analysis, one of the most general factors at ranging of pages in the SERP is the analysis of referring links.

SEO professionals should understand algorithms of work of various search engines, the SERP nuances and other cunnings. On seo-specialised resources there are special white label SEO resellers, they are created for potential clients of SEO guru, thus they define a right choice.

Search engines cannot define, whether your site is necessary to people or has been created only for the purpose of earnings and does not contain the helpful information. However, if to your website often refer from relevant and authoritative web resources, it's logical to assume that your site useful and necessary. This analysis, one of the most general factors at ranging of pages in the SERP is the analysis of referring links.

SEO Advices from Google Experts

How to Earn On a Blog?

Whether it's possible to earn on a blog enough for comfortable life? — Yes, many people have already understood it and earn good money.

The majority of people would like to earn money on the Internet. But, to earn on a blog, it's necessary not only to read attentively and competently to write, it is necessary to know at least HTML at a basic level (HTML it's simple).

As well as for any serious undertaking, you should have a big desire, persistence and patience. You should really want to succeed in earnings on a blog. You should have a persistence to write often (it's desirable every day) and is qualitative (really interesting articles).

The 1st Steps of the 1st Blogger

_First, Blog Subject...
The subjects should be interesting to you. Who has told, what if you plan to earn on a blog the blog should be devoted earnings on the Internet? The particular interest can for you cars or a photo, or still represent something that can interest other people. For attraction of constant readers it is necessary to create a blog about a subject interesting to you.

_Secondly, Webhosting & Domain...
Now on the Internet there are many web services as livejournal.com etc where any interested person free of charge can create for itself a blog. Do not use free variants. They are very limited in respect of editing of the content and advertising placing, i.e. many ways of earnings will be inaccessible to you. Traffic of your blog depends on a right choice of a domain name. The domain should be short, seo-friendly, and... unoccupied.

_Thirdly, Blog CMS...
Certainly, I recommend WordPress or Joomla!, as very convenient platforms for blogging. Except installation CMS, you will need to make unique design for a blog, i.e. to choose for blog a template.

So, you were defined with blog subjects, have got a hosting and the good domain of the second level and have installed CMS. Now you need write only interesting articles and to increase traffic of your blog.

How to start to earn on a blog? You have already started to write interesting and useful articles and have involved any quantity of constant readers, now it is necessary to start to earn the first money.

I can offer you the basic ways of earnings on a blog:

* Links in blogposts, paid reviews. Many bloggers earn on paid links in the end of posts. Such links are put manually for ever.

* Partner programs. Some websites suggest you to obtain reward for the clients involved through your blog. Usually after registration on their website you receive the link with unique parametre, place it on the blog and receive the money, if clients have passed to a website and have ordered there something.

* Contextual advertising. It's are advertisements which are shown on your blog. You obtain reward for transitions from your blog under links in these announcements. Earn on contextual advertising with Google and Yahoo!.

* Direct sale of advertising on a blog. It's possible to receive money for placing on your blog of advertising banners and text references, for this purpose usually on a blog is placed the information on possibility of placing of advertising. The advertiser with you communicates and at the arrangement you receive money for advertising placing. Usually advertising takes place for one or several months.

* Write the invited papers! You can undertake a write of laudatory articles about those either other services or products.

This is the basic ways of earnings on a blog. If your traffic increases twice most likely and the income too will increase twice. Try to involve many constant visitors and it will provide you with good money. But even if low traffic, all the same it is possible to earn on sale of links. Today, the Make Money Blogging — a real method to avoid a career ladder, office intrigues, and to be free.

Be reserved by persistence and patience, after all at first you will have few visitors, also the income will be low, but try to write at least within a month and watch the hit counter. At the correct approach you will see that within the first month your traffic increased also you have started to receive the first money. It should serve for you as motivation.

Write the interesting content for your visitors and earn on your blog!

Related Posts: SEO

• How A Local Search Engine Optimisation Firm Could Help a Websites Sales
• The Effective Backlink Strategies for Your Blog
• Density of keywords — one of the major aspects at ranging
• 5 elements of web page in which it's necessary to place keywords
• 5 strategy of selection of keywords for your site
• Content — the King of the Internet

How A Local Search Engine Optimisation Firm Could Help a Websites Sales

Running Adverts when you are a small to medium size business used to involve sending flyers through doors, spending silly money for ads in local periodicals & glossy mags & submitting the company details to business repositories like the Yellow Pages. In this day and age, even though a few of these things are still useful, the web has caused many of these techniques to become out of date.

Promotion for a small to medium size company, especially the ones that offer things like electrical services and such like have these days become not as much a case of pushing out info to a big audience and hoping your companies name gets remembered & more a case of gaining enough internet ‘exposure’ so that when somebody Google's for your type of services near your city, it’s your website which appears..

Being ranked in search engines like Google for location based searches for example 'electricians around London' is given the name Local Search Engine Optimisation. Local search engine optimisation is usually much cheaper when compared to internetional optimisation

Although it is just as much a good idea to pay quality SEO Agency to carry out the SEO.

Using an professional optimisation consultancy for the ASEO tasks should mean avoid concerns dodgy techniques which could otherwise damage your businesses internet image.

Related Posts: SEO

• The Effective Backlink Strategies for Your Blog
• Density of keywords — one of the major aspects at ranging
• 5 elements of web page in which it's necessary to place keywords
• 5 strategy of selection of keywords for your site
• Content — the King of the Internet
• 15 practical recommendations for hit in TOP-10 Google

The Effective Backlink Strategies for Your Blog

If you wish to earn money by means of own blog you need to advance a blog in top of the basic search systems, first of all in the Google Top.

To get to this Magnificent Top, is necessary observance of several important conditions:

* The blog should represent value for visitors.

* On your blog there should be exclusively useful, qualitative and unique content.

* On a blog there should be a considerable quantity qualitative backlinks.

The key factor of reception of good positions in results of search Google is the quantity and quality of backlinks.

The logic question: «How to receive many qualitative backlinks?»

In this article I wish to tell you 3 most effective strategy of reception of backlinks to your blog or web site!



1. Selection of qualitative web sites for placing on them of your links. Despite seeming simplicity, not all so is simple.

In the Internet the large quantity of useless web sites, placing of links on which absolutely will give nothing. To find optimum platforms for your project is necessary to find the most popular web site by your key inquiry. Google will give out many results, but us interests №1.



To understand, what links have deduced the given web site on 1st position, is necessary to check up the list of backlinks. It's simple — or by means of special link tracking software, or by means of the operator «link:» (for example, link:trend-web.blogspot.com).



Having analyzed links, we receive a certain representation that is necessary for the 1st place!



2. Blog addition exclusively in qualitative catalogues.

I underline once again — add your blog exclusively in qualitative catalogues. It's very important, since qualitative web-catalogs enjoy authority as in the opinion of users, also at the most popular search systems.



On the Internet many commercial qualitative catalogs, however also are a lot of free qualitative catalogues. I.e. to pay or not to pay is your choice!



3. Content catalogues and unique author's style.

Write useful, unique, informative articles and publish them in catalogues of articles, on thematic resources etc. Unique author's style should allocate each article, however do not forget "to put down" your backlink.



So, we have found out, that without back links it is impossible to take high positions in results of searches. Besides it, we have defined the most effective tools for SEO, such as: special link tracker, blogs catalogues, unique author's style.

Now you are simply obliged to start strategy realization in practice!

Also See — Top 10 Free SEO Tools

Related Posts: SEO

• Density of keywords — one of the major aspects at ranging
• 5 elements of web page in which it's necessary to place keywords
• 5 strategy of selection of keywords for your site
• Content — the King of the Internet
• 15 practical recommendations for hit in TOP-10 Google
• Slavery or freedom? Pros and cons

Density of keywords — one of the major aspects at ranging

Aim to take high positions in results of search delivery of search systems (SERP) it is caused by desire to direct on a site a considerable quantity of target visitors.

Density of keywords — one of the major aspects which everyone who wishes to achieve positive results in advancement of sites should know. At present ranging of sites depends on density of keywords in search systems.

So, first of all let's be defined for the purpose of search optimisation (SEO).
Present, that you sell ceramic dolls from the commercial site. We will assume, that someone in a search line will enter a phrase «ceramic dolls». How you consider, on what place in results of search delivery (SERP) there will be your site by this inquiry? Whether there will be your site in ТОП-10?

If your site is allocated with nothing among others similar can even not count on the first lines in results of search delivery (SERP). Your site, in that case, will settle down very far from top.
Imagine the buyer who searches just for that you sell, but cannot find your site since your site is very far from the first page of results of search delivery (SERP). Really you think, what the user for the sake of your site will rummage 1000 results of search delivery (SERP)?

In our case the purpose of search optimisation (SEO) is use of the methods, capable to lift a site in results of search delivery of search systems on a key phrase «ceramic dolls».
In the general case the purpose of search optimisation (SEO) consists in application of the various methods, capable to lift an advanced site in results of search delivery of search systems on necessary keywords and phrases.

Results of numerous researches confirm that fact, that if the potential visitor/buyer will not find your site among the first 20 results the potential client or will take advantage of these 20 results, or will search by other search inquiry. That's it now the density of keywords solves very many.
Search systems use the special algorithms in the work, allowing to count density of keywords and according to results define ranging of sites by various search inquiries.

You, probably, noticed, that on page of results of search delivery fat keywords entered to us in a search line are allocated. Thanks to it, we can choose the sites most suitable for our needs from huge set.

The thematic highly specialised articles optimised under certain keywords or phrases, is the best decision in the circumstances. Let's return to our example about ceramic dolls. It is necessary for us to write articles optimised under a key phrase «ceramic dolls». Thus, when the web-syorfer in a search line of search system will enter a key phrase «ceramic dolls», our site will be order above in results of search delivery (SERP).

Placing on the site articles optimised under those keywords which are searched most often by your potential visitors/buyers, you, thereby, improve positions of the site in results of search delivery of search systems on these keywords or phrases.

In connection with capital improvement of algorithms of search systems you cannot get for the first lines in results of search delivery by frequent repetition of keywords or phrases. For it severe punishment will follow.

The theme of density of keywords in article still remains burning. We will assume, that you wish to write article in volume to 500 words, optimised under a key phrase «ceramic dolls». What percent repeatability (density) of keywords or phrases in article with such parametres is ideal? 4% (20%), 7% or at all 12% can?

You should be extremely cautious, since for the big percent search robots can apply strict measures in relation to your site, and the underestimated percent will be at all insufficient for hit for the top lines of search delivery. How to be? What to choose?

True answers to all these and other numerous questions are known only by developers of algorithms for search robots… But they are silent…
The majority of web masters in the work the density of keywords in a range from 3% to 15 % adhere.

One web masters wrongly believe, that, having inserted a keyword or a phrase in heading of web page and in the beginning of each paragraph, it will give amazing effect. Others also wrongly believe, that, having used 18 times a key phrase «dolls ceramic» and 2 times «ceramic dolls» in article from 500 words, having received 4% density of keywords, they will achieve tremendous effect.

If you for advancement of your site do not use articles optimised under thematic both highly specialised keywords and phrases you lose the powerful tool the Internet — marketing. Without it it will be heavy to you to take high positions in results of search delivery of search systems.

At all do not forget about admissible for each search system density of keywords.

If you wish to transform target visitors of your site into the single buyers or even constant clients, use in the work the highly specialised optimised articles.

Related Posts: SEO

• 5 elements of web page in which it's necessary to place keywords
• 5 strategy of selection of keywords for your site
• Content — the King of the Internet
• 15 practical recommendations for hit in TOP-10 Google
• Slavery or freedom? Pros and cons
• Merge of SEO-technologies and public relations

5 elements of web page in which it's necessary to place keywords

All of us have read a large quantity of articles about how to select keywords and correctly to make of them the list as by means of keywords to make a site, relevant to certain search inquiries. Let's consider the problem more detailed placings of keywords on web pages.

From that knowledge where and how to place keywords on web page, success or a failure of your SEO-company depends.

On each web page there are 5 elements in which it is necessary to place keywords:

1. Page heading (tag title).
2. Page keywords (Meta-tag keywords).
3. The page description (Meta-teg description).
4. The alternative text for pictures (Alt-tag).
5. Web page contents (tag body).

From all elements of web page set forth above the most important of all are page contents. In more details about it further.

For now let's disassemble this list one after another.

Element №1. Page heading (tag title)

At first we will disassemble page heading (tag title). This element the very first and most important of all other elements in the block head any web page.

Heading of web page you can observe the browser Internet in the uppermost line. To be convinced of it, start any browser, for example, Internet Explorer, Opera or Mozilla Firefox, come on any site and compare contents tag title with the uppermost line in these browsers. Search systems use this tag in the purposes — for gathering of the information on a site and subjects definition, and also use in results of search delivery (SERP) as the web page name.

In web page heading it is recommended to use from 60 to 115 symbols. Following data there should enter: the company name if it is the known company and as the most important keywords.

Remember! Web page heading — the short description.
Besides the aforesaid contents tag title are used as the web page name at addition in browser bookmarks.

Element №2. Page Keywords (Meta-tag keywords)

Now we will talk about Meta-tag keywords and description. Some time back Meta-tag keywords it was used at site addition in an index of search systems. But these times of business of bygone days... Now search systems simply ignore this tag since cases of use of it tag in the "dirty" purposes are frequent. Some search robots pay attention to this tag for definition of subjects of a site.

Keywords should be divided a comma. In the list beginning place the most important keywords, further on decrease of their importance. Search robots have ceased to pay attention to the register in which there are the keywords, therefore now all keywords can be printed in the bottom register.

There is a recommendation rather Meta-tega keywords: to use either 25 keywords, or 1000 symbols. It is better to use not an individual keyword, and a word-combination from 2-3 words.

Element №3. The page description (Meta-tag description)

Meta-teg description — one more element of a site in which it is necessary to place keywords. Search robots look through this tag about presence of keywords, and also, compare contents to contents of the site. Very important circumstance is also that search robots use contents Meta-tag description as the web page description in results of search delivery (SERP).

Data tag should contain the short description of web page, but no more than 50 words.

Element №4. The alternative text for pictures (Alt-tag)

Alt-tags Represent the text description of contents of a picture i.e. if for any reasons the picture is not loaded, and this picture has an alt-text instead of a picture this text will be displayed.

Alt-tags Apply to convenience of those the Internet of users at which for any reasons the drawing is not displayed.

Many search systems index contents of it tag, accordingly keywords there can contain. Only do not forget, that the alt-text should correspond to the image, to be a so-called text equivalent. Do not use alt-tag with reference to images of design of web page, such as dividing lines, markers …

Element №5. Web page contents (tag body)

So, at last we have reached the basic element of a site — tag body, an element which contents most of all interest Internet users. The basic search robots any more will not give you 1 line in results of search delivery (SERP) only because of presence of several repetitions of a keyword on page of your web site. There there can be only the most relevant to concrete search inquiry web page.

That it to achieve, you should introduce the picked up keywords in a code of web pages, observing frequency of their repetition. Adhere to a following rule: for each concrete page will choose 1-2 keywords and optimise corresponding page under them.

Present, that you prepare presentation of your new site or the goods. Then, for example, slides of yours PowerPoint presentations — paragraphs. They should be short and accurate. The same as and in PowerPoint presentations, you can use lists for transfer of benefits of your site or the goods, each time focusing attention to the picked up keywords.

Introduce the picked up keywords in listed above 5 elements of each web page, and you rather improve the current positions and results.

Related Posts: SEO

• 5 strategy of selection of keywords for your site
• Content — the King of the Internet
• 15 practical recommendations for hit in TOP-10 Google
• Slavery or freedom? Pros and cons
• Merge of SEO-technologies and public relations
• 7 mortal sins SEO

5 strategy of selection of keywords for your site

To pick up as much as possible corresponding keywords for a site, it is necessary to know one very important thing — as well as that the potential target audience of the given site searches on the Internet.

It is necessary for you to be extremely cautious in the course of selection of keywords not to be mistaken and to pick up those keywords which will never work on the given site.

Further I will share with you 10 strategy which will help you to pick up as much as possible corresponding keywords for any site:

1. Know the target audience, the potential clients.
We cannot tell, how many we met the companies which take keywords for served sites that is called, from a ceiling. These companies do not contact in any way to site target audience, accordingly, they simply cannot pick up corresponding keywords for a concrete site.

2. Begin with the basic keywords.
The basic keywords even if and very much the general, are capable to stimulate creative thinking.

3. Carry out marketing research.
Find and analyse sites of competitors, their post dispatches, electronic newspapers, magazines. It is very effective reception.

4. Do not repeat for competitors.
Some companies give more attention to keywords of competitors, than follows, the truth this strategy works till now.

In that case you for certain will find keywords which will seem to you ideal and which you want to use in the purposes on their sites. Nevertheless, sites of competitors very often contain absolutely improper keywords or phrases. With them be cautious! Do not use not thematic keywords even if they are used by your competitors.

If users search for kitchen ware they in a line of search will not write something another, for example "laundry". I hope, that you have understood sense of the above-stated example. Once again I repeat — be extremely attentive with keywords.

5. Add to the list of the basic keywords logically their supplementing.
If you sell metal you can use, for example, following keywords: "nonferrous metal" or «metal processing». The Keywords comprising the name of services, the companies, products, accessories etc. have really high return.

Many wish to be on the first lines in search delivery on one of the most popular keywords, like "toy", "sports" etc. Realization so a hard task will take away from you a large quantity of time and means (regular updating of a content, absolute uniqueness, and also presence of links from authoritative thematic resources is necessary).

Related Posts: SEO

• 5 elements of web page in which it's necessary to place keywords
• Content — the King of the Internet
• 15 practical recommendations for hit in TOP-10 Google
• Slavery or freedom? Pros and cons
• Merge of SEO-technologies and public relations
• 7 mortal sins SEO

Content — the King of the Internet

To begin with answer me such question — that Internet users and search robots search on the Internet? A right answer — a content!

The content is for the sake of what we leave in the Internet! Now answer other question — what for people fill the sites with not optimised drawing which because of the lacks perniciously affects visitors of a site?

Remember! People in overwhelming majority use the Internet for information search which is presented in the text form.

The relevant content should be on the first place in the course of search optimisation of a site (SEO) as the content makes huge impact on ranging in search delivery!

The most important lesson of search optimisation (SEO)

The Internet — a well of the various information. Search robots help users to find any content necessary for them, sending the spiders on searches of sites on which this content is presented. Then the search robot analyzes the sites collected by a spider and ranges them in decreasing order depending on that, how much precisely content of each of them corresponds to search inquiry of the user.

The most relevant content, and, hence, and a site, high positions will take in results of search delivery by corresponding search inquiries. All is simple! Undoubtedly, there are other methods of search optimisation (SEO) which also influence site ranging in search systems, but it is separate conversation.

You can have a site most optimised for search robots on the Internet but if on a site there will be no content such site cannot be to something relevant, accordingly, there will be no site in TOP10 search delivery.

As nonprofessional developers use in the work methods of "black" search optimisation (SEO), is artificial influencing on results of search delivery, developers of search systems should struggle and change regularly with it algorithms of work.

In the unique way to increase site ranging, putting into practice it is exclusive receptions of "white" search optimisation (SEO), creation of a site with a considerable quantity of a content unique and useful to users is.

For example, in 2001, any person who was engaged in search optimisation (SEO), would tell to you, that you should use without fail meta-tegi keywords and description (for entering into them of keywords and the description accordingly). And for that moment would be right.

For today meta-tegi keywords and description do not render actually any influence on ranging of sites. But at the same time it would be wrong to tell, that you should not use them in the work as some search systems still look on meta-tegi at ranging.

It is next time visually shows that fact, that the industry of search optimisation (SEO) undergoes constant updatings and changes, therefore you should be always informed about all last events to remain at top. Probably, that it is the most important lesson of search optimisation (SEO) from all.

Related Posts: SEO

• 15 practical recommendations for hit in TOP-10 Google
• Slavery or freedom? Pros and cons
• Merge of SEO-technologies and public relations
• 7 mortal sins SEO
• Factors influencing search delivery
• Ideas for creation of a fresh SEO-content

15 practical recommendations for hit in TOP-10 Google

In the course of work on site advancement it is necessary to carry out the big spectrum of various works, among which drawing up of a semantic kernel, selection of a domain name, working out of strategy for reception of entering links etc.

In this article I would like to direct your attention to optimisation of pages of a site under search systems. It is very important process since site optimisation makes considerable impact on attendance.

Further 15 practical recommendations about optimisation of pages of sites follow:

1. Presence of unique heading at each page of a site. Headings of pages of a site should include corresponding keywords under which the concrete page is optimised. The site name is recommended to be inserted after the name of concrete page.
2. Presence unique meta-tags. Certainly, meta-keywords by the basic search systems it is not considered, but about meta-description to forget I do not recommend. At drawing up meta-description take advantage of corresponding 7 recommendations.
3. Meta-keywords should contain only those keywords and phrases under which the concrete page of a site is optimised.
4. On one page there should be only one heading of level H1 with the basic keywords.
5. Use subtitles H2 and H3 levels for splitting of the text into semantic parts. It promotes improvement of their readership.
6. For content formatting use the marked and numbered lists, allocation fat and italics.
7. Use text links, links in the form of graphic elements and elements of multimedia it is necessary to avoid whenever possible.
8. Take care of presence of a detailed sitemap referring to each page of your site.
9. Take care of that all pages of your site contained a unique content. Take for a rule not to place with itself the duplicated content.
10. Write a content for users, instead of for search robots. If you arrive differently from similar texts you do not receive return.
11. Contents of images are not scanned by search systems, therefore, if you have a choice between a text and graphic content will choose the first or both simultaneously. The same concerns and multimedia objects.
12. Using images, do not forget for each of them to register corresponding alt-descriptions.
13. The Content of pages should contain key phrases under which each of them is optimised.
14. The Main page of your site should contain references to the most important pages and sections. Anchors of these links should contain corresponding keywords.
15. Your site should be accessible both for users, and for search robots. Each page of a site should contain references to the most important pages and site sections. Besides it each page of a site should contain the reference to a sitemap.

Related Posts: SEO

• Slavery or freedom? Pros and cons
• Merge of SEO-technologies and public relations
• 7 mortal sins SEO
• Factors influencing search delivery
• Ideas for creation of a fresh SEO-content
• Definition "foul shot" from Google

Slavery or freedom? Pros and cons

SEO is same area of marketing relations, as well as any another. She also allows you to be engaged directly SEO, to earn thus money.

So in what image, you can earn by means of knowledge in the field of SEO. Before you five ways:

1. SEO in your company.
2. Agency SEO.
3. Independent adviser SEO.
4. SEO-formation.
5. Advancement of your own projects.

All these models — excellent receptions of earnings by means of SEO, and at everyone it is possible to reveal pluses and minuses.

1. SEO in your company

Arguments pro
You are engaged in advancement of sites in own company. The weight of advantages here consists that all departments on which your work — technical financial department can depend are initially enough closely connected, besides, you thoroughly know from within that company on which work. To you trust, your income is stable, and risks are minimum. Besides, requirements in the form of reports, schedules, deadlines in such situation are is more often excluded: from you simply demand excellent functionality and stable work and attendance of a site.

Arguments contra
Undoubtedly, is and some minuses about which you should know: first, you are engaged only in one or several thematic projects, working on one company. It threatens that it can bother you simply.
Besides, in repartitions of the company at you as at expert SEO, not so it is a lot of ways for development. You and remain expert SEO, and it will be difficult enough to you to pick up other post. And than you will be engaged, when the site becomes popular enough?

2. Agency SEO

Arguments pro
Work is favourable to agency SEO, because you are surrounded by similarly conceiving people who are infected by the same ideas. You have a possibility to develop and study. The agency gives the chance to you to test in various branches, to aspire to perfection in the conditions of a competition.

Arguments contra
To agency to survive in the conditions of the market, to have to be constantly in search of new clients so, to offer privileges (probably, in the form of lower fee of experts). Besides, agencies, as a rule, expose rigid terms for project performance — after all the project needs to have time to be checked in agency before to show to the client.

3. Independent adviser SEO

Arguments pro
In this case you — to itself the boss. You to anybody do not report, build the schedule of works and performance term. You completely carry out the control, you are free in the actions. You do not need to report to anybody, you receive profit directly in the hands.

Arguments contra
You are deprived support and resources of command work. You accept the decision, but also the risk of failures several times is more.
To all other, to "Singles", ability to sell the work (it is desirable more expensively) is necessary.

4. SEО skill

Arguments pro
The main benefit — you should not work directly with projects. You only give materials and knowledge, and clients apply them to the resources. The potential of such form of earnings is huge, and investments it is not required practically any.

Arguments contra
Certainly, the competition is extremely high: many web masters have already become skilled in methods and receptions SEO, and much is what to tell to beginners. Annually leaves and is on sale hundreds and hundreds books, grants, instructions. You should offer something essentially new.

5. Advancement of your own projects

Arguments pro
Business online allows you to work directly on itself, to be engaged in that really is pleasant to you. You should not be arranged under opinion of the client, you have more open space for experiments. You are not constrained by terms, you realise the potential, and you dispose of your incomes. Your motivation much more above.

Arguments contra
Certainly, own business is always higher risks. The income can be astable enough, especially during first time, but you not with the right to throw all — it is necessary to be persistent. Besides, all duties will lay down on your shoulders — not only SEO, but also goods advancement, and business operations.

Art by Celso Junior

Related Posts: SEO

• Merge of SEO-technologies and public relations
• 7 mortal sins SEO
• Factors influencing search delivery
• Ideas for creation of a fresh SEO-content
• Definition "foul shot" from Google
• 3 base corrected SEO

Merge of SEO-technologies and public relations

Conversations on importance SEO in the field of public relations for last years become more and more intensive. For example, the same press releases - fine means of optimisation. With development Google and Yahoo News, optimisation by means of press releases became excellent possibility of long-term and short-term advancement in search systems.

Both public relations can be used for optimisation, and optimisation can be applied to advancement of public relations. Merge of area of PR-technologies to area of SEO-technologies inevitably.
Any of these technologies is not based on a seed capital or advertising. Advancement in offline and online-publications works also, as well as web page advancement in search systems.
PR-managers are ready for a long time to uses of SEO-technologies in the work.

But at the same time it's clear, that experts in public relations cannot influence a policy of the company. At the same time corporate PR-blogs can operate the content somehow. Work methods can be different:

* press releases;
* on-line collections of press releases;
* corporate blogs;
* spets-reportings and official documents;
* email-archives;
* radio-interview archives;
* on-line seminars;

All these methods can be used both in the separate PR-company, and together with a corporate site.

Photo: Scoutj

Related Posts: SEO

• 7 mortal sins SEO
• Factors influencing search delivery
• Ideas for creation of a fresh SEO-content
• Definition "foul shot" from Google
• 3 base corrected SEO
• New tendencies of search systems

7 mortal sins SEO

1. Underestimate readers

This popular belief of many bloggers — to underestimate knowledge of the visitors. Sometimes you can and know well the readers, but nevertheless give to them less, than they deserve that or in a condition to consume. To consider the subscribers as rubble, to think of them, as about herd of rams which needs to be collected in one place which will easily go there where will direct which will get on all your tricks. Readers are too people, and it is not necessary to them to refuse in intelligence. Many of them — experienced users and bloggers.
Certainly, you are free to suppose certain assumptions concerning prospects of their behaviour, but do not incur it is too much.

Here examples of the sites, helping to analyze and direct your relations with readers:

* ClickTracks;
* Google Аnalytics;
* WebTrends;
* Omniture;
* CrazyEgg.

2. Conceive too much

The set of the ideas begun by you and projects can end not too successfully — catching at once for some affairs, we have not time to make any well enough if we are in time in general. By the end of work we have a heap of partially finished, absolutely useless projects. For efficient control projects it is possible to use special programs, for example, Basecamp.
By means of this tool it is possible to create lists, labels, to trace time. One more useful program — www.timesnapper.com. This tool periodically keeps a sreen-shoty within day on which you can make then full representation that you have made within day.

3. Take a great interest

It is a usual trap for those who is engaged in advancement of sites. It is possible to trace infinitely increase or falls traffic inflow as your position in delivery of search systems changes, but frequent checks of statistics can take away too much time useful to you. Limit itself.
In particular, such programs can help with it, as www.pageaddict.com. This tool allows you to see that loss of time which you spend for nothing for this or that website.

4. Frequent crossroads

Often, when we do not know where to move further, we simply throw the begun. There are projects which demand a lot of time, but return happens is small. And sometimes we in general waste time on absolutely useless things for us. Here there will be not out of place such practice: make the list of all your problems, and note time spent by you on performance by each of them (here can it is useful such programs as Basecamp).
And now calculate value of each problem. Think, that it was necessary to make right now, and that could be made and later. And now check up, whether the column "priority" coincides with a column “spent time”.
Perhaps you spend for some problems disproportionate to their position in a column of the importance time?

5. Do not observe integrity

Actions which conduct you to your ultimate goal, and actions which are simply carried out, but do not approach you to result, to distinguish sometimes happens difficultly. Try to carry out has not simply put, and transformations of which there is your ultimate goal as a puzzle. You should accurately to itself represent, as each executed action will be entered in an overall picture.

6. Forget or throw out on an idea wind

All your ideas have been realised? Do not spend itself for nothing. Here the tools, helping to keep ideas: www.wridea.com: a network of base tools to create records quickly and easily.
Mindjet: helps to organise ideas, to concretise, draw between them parallels, to connect. Even easier — recorders, for example, a dictophone in your player or a mobile phone.

7. Blindly trust

On the Internet any can be "expert", but those who really understands network processes, it is not enough. The careful analysis of this or that niche helps to allocate eventually about five professionals. It is not necessary to believe everything, that is written. The best way to find trustworthy information and inspiration sources - to calculate these five professionals of a niche.
These resources Here too will help:
Mybloglog.com — service of the analysis of blogs;
Bloglines.com — news online-agregator;
Technorati.com — makes a rating of popularity of blogs.

Related Posts: SEO

• Factors influencing search delivery
• Ideas for creation of a fresh SEO-content
• Definition "foul shot" from Google
• 3 base corrected SEO
• New tendencies of search systems
• 15 tools of popularity

Factors influencing search delivery

These are five positive and five negative factors with which the search system is considered, defining a position of your blog in delivery.

5 positive factors

1. Use of keywords in headings.
2. Links.
3. Texts of entering links.
4. Links in a site.
5. Age of a site.

5 negative factors

1. The server is often inaccessible.
2. Very similar or duplicated content.
3. Proceeding links on sites with bad reputation.
4. Participation in sale of links.
5. Double title and meta-tags for many pages.

Related Posts: SEO

• Ideas for creation of a fresh SEO-content
• Definition "foul shot" from Google
• 3 base corrected SEO
• New tendencies of search systems
• 15 tools of popularity
• Search based keyword tool

Ideas for creation of a fresh SEO-content

Ideas for creation of the optimised content do not roll on road. Often updated content will pay off good inflow of the traffic, thereby — to secure with trust of search systems.
However, especially if your blog exists already long enough, ideas for a content corresponding to criteria SEO can run low. Here five ideas which will help you to receive a push for creation of the optimised content.

1. Esteem other blogs.
Reading of another's blogs — a reliable source of ideas.
Certainly, speech does not go about copying. Their content can simply give a necessary push for your own ideas, push on interesting thought. It helps to find a theme, or to look on habitual on the other hand.
2. Look through Google Trends.
This service will help to find out the latest popular inquiries for your subjects within day. Having understood tendencies of reader's requirements, it will be easy to you to choose a vital topic.
3. Look through comments.
It never takes away a lot of time, but for nothing to read and answer it is not necessary. Each time, looking through comments, prepare a sheet of paper — there you will write out most often meeting questions, themes which more all interest readers. That can be easier — give to your readers that they wish to see.
4. Use tool Keyword Suggestion.
One of the best ways to create the new optimised content on your blog. It is possible to use Keyword Suggestion for revealing both new key phrases of your subjects, and the most popular. Each such inquiry gives idea at least for one article.
5. Analyse page of questions and answers.
Recently this tendency grows: after all ideas of posts simply lay on a surface. Readers set to community questions on which would like to receive answers — why to you not to give them. You can use such resources, as WikiAnswers and Yahoo! Answers.

Related Posts: SEO

• Content — the King of the Internet
• 15 practical recommendations for hit in TOP-10 Google
• Slavery or freedom? Pros and cons
• Merge of SEO-technologies and public relations
• 7 mortal sins SEO
• Factors influencing search delivery

Definition "foul shot" from Google

1. Listen to the statistican — whether there are no failures on the traffic or any similar unhealthy tendencies.
2. Check indexation by inquiry [site:yoursite.com] in Google — whether the number of pages has changed sharply.
3. Check up, whether there are no problems with a site in Google Webmaster Tools.
4. Pay attention on Google PR (the grey strip is the extremely bad sign).
5. Make search in "name-domain" (without a zone, i.e. trend-web.blogspot, for example) — if there is no among the first pages, almost for certain a foul shot.
6. Check up, whether considers Google your site "dangerous":
http://www.google.com/safebrowsing/diagnostic?site=trend-web.blogspot.com
7. Check up HTML a code of pages a site about presence there "another's" links or other alien inserts.
8. Check up other your sites. Happens so, that Google gives a foul shot to the domain on which NS are placed.
9. Make search in Google on exact occurrence of a long phrase from any page of a site — that page about which you a phrase took, should be on the first place.
10. Check up, whether is not present such, that site pages are shown only at parametre addition &filter=0 in url search or in pressing on “show omitted results” (usually similar sanction is imposed for a double-content).

Related Posts: SEO

• 15 practical recommendations for hit in TOP-10 Google
• Slavery or freedom? Pros and cons
• Merge of SEO-technologies and public relations
• 7 mortal sins SEO
• Factors influencing search delivery
• Ideas for creation of a fresh SEO-content

3 base corrected SEO

1. A technical aspect

The very first key question of ranging. Barriers to search robots automatically reduce all your work on advancement and to a monetization on are not present.

The majority of the companies and private persons simply gives attention to technical questions a little. Especially as to a small-scale business: if the big enterprises still can appear "afloat" small become practically "invisible".

Pages, the text of images, IFRAME, session ID — all it should you be familiar and work on your blog.

2. A content

Keywords in your text is that allows people to find you, and accordingly, and to realise the goods, service etc. Keywords describe your resource, help to understand, for what you the blog is made.

Often developers in a pursuit of optimisation forget about users for whom the site and is intended. The content should not only have the optimised density of keywords, but also is logically competently built, in other words — is extremely legible. It will give to your site utility so, attendance and popularity will not keep waiting long.

3. Trust

In common people known as "links".

Links are yours progress of your ranging in search systems. The set of articles on the Internet is devoted how to make so that people have started talking about you. You need only to realise importance of trust.

Certainly, this article, probably, and not so is useful in respect of optimisation by key inquiries, but nevertheless it is sometimes important to designate those bases with which all begins. These rules — that skeleton on which your success of interaction with readers and clients keeps. And already on this skeleton you build own way SEO.Definition "foul shot" from Google.

Related Posts: SEO

• 5 elements of web page in which it's necessary to place keywords
• 5 strategy of selection of keywords for your site
• Content — the King of the Internet
• 15 practical recommendations for hit in TOP-10 Google
• Merge of SEO-technologies and public relations
• 7 mortal sins SEO

New tendencies of search systems

At conference Alt Search Engines the basic directions of development of search technologies were discussed:

1. Vertical Search — vertical search: on pictures, video, etc.

2. Semantic Search — are focused on use of inquiries on a usual spoken language, build systems which can "understand" real sense of search inquiries.

3. Discovery Engines — some search systems work over that it is as much as possible full and is structured to give answers to questions in certain areas. Examples: Kosmix and Worio.

4. New Presentation Models — and many work improving appearance of results of search, visualising them and breaking on semantic groups.

Art by: www.benedict1.com

Related Posts: SEO

• How to Earn On a Blog?
• Density of keywords — one of the major aspects at ranging
• 5 elements of web page in which it's necessary to place keywords
• 5 strategy of selection of keywords for your site
• Content — the King of the Internet
• 15 practical recommendations for hit in TOP-10 Google