Corporation Google has finished a demands acceptance for high-speed Internet connection, is informed in blog Google. From February, 10th till March, 26th, all interested persons had chance to fill the corresponding form on web site Google.
50 thousand lucky beggars
Individual demands for connection of the high-speed Internet channel have submitted more than 194,000 persons. In total at initial stage Google plans to provide with the high-speed Internet of 50,000 persons. In the long term number of participants of experiment can be increased to 500,000...
Within the next months, representatives of Google will analyse the submitted demands. In particular, employees of Google will visit some cities, will hold meetings with representatives of local authorities, and also will consult with the foreign organisations. Winners of competition will be declared in the end of a year.
Division of Google powers
During experiment, representatives of Google plan to test web appendices of new generation, and also new ways of a lining of fibre-optical cables. Thus the corporation is not going to begin granting of paid access to the Internet. Google will be engaged only in a lining of channels, and foreign partners will connect subscribers to the Internet.
Social network Facebook in 2009 has earned 700 million dollars, writes blog Inside Facebook referring to authentic sources. Officially financial indicators of a network are not called, as Facebook is the private company.
Break-even September
The administration of a social network has informed on the break-even only in September of last year. According to Inside Facebook, in 2010 managing directors Facebook count on profit at a rate of 1 billion dollars.
By July, 2009 Facebook has earned 550 million dollars. From them 125 million it was necessary on advertising of brands, 150 — on advertising network Microsoft, 75 million — on the virtual goods and 200 million — on usual advertising.
Double profit
For comparison, in 2008 profit Facebook has made from 280 to 300 million dollars, and in 2007 — 150 million dollars. Thus, in 2009 the profit has grown at least twice, and in 2010 it is necessary to expect substantial growth of incomes.
Facebook — the largest social network in the world, uniting more than 400 million persons. If calculations and information Inside Facebook are true, each user on the average brings networks to two dollars of a gain a year.
In January, 2010 the share of browser Google Chrome has grown 4,6-5,2%, writes ZDNet referring to research Net Applications. At the same time share Internet Explorer has decreased 62,69-62,18%, and Firefox — 24,61-24,41%.
Firefox loses positions
Shares of other browsers have changed slightly. Thus, on Chrome the users before working with Internet Explorer and Firefox have passed. Thus share Firefox decreases the second month successively.
The most popular browser, under version Net Applications, became Internet Explorer 8.0, for the first time bypassed the sixth version. Their shares in the market make, accordingly, 22,31 and 20,07%. On third place Firefox 3.5 — 17,1% of users.
Windows in leaders!
Also Net Applications has presented the January report on prevalence of operational systems. 92,2% of this market were won by operational systems of family Windows, and last version, Windows 7, for the first time has stepped over a ten-percentage threshold. Further there are OS for computers Apple — 5,13% and systems on the basis of kernel Linux — 1,02%. It is necessary to notice, that share Windows continues to decrease slightly.
The results received Net Applications, are based on tracing of calling on 40,000 sites of 160 million unique users a month. Then these data are corrected on the basis of the size of an Internet audience in each country.
International traffic Twitter continues to be stabilised to similarly number of unique visitors of the resource, fallen asleep flush with November of this year. About it writes TechCrunch. In October Twitter totaled 58,3 million unique visitors. Thus for a month the traffic has grown all for 3,5%.
November traffic Twitter "has fallen asleep"
November traffic Twitter in the USA shows the same indicators: after October falling of attendance for 8% in November the number of visitors has grown all on 100,000 persons.
For the last some months Twitter have started the Spanish, German, French and Italian versions that promoted increase in the international attendance. The chief executive of company Evan Williams has confirmed traffic stabilisation, however has expressed confidence, that new possibilities of a resource, such as button "Retweet", "Lists" and "Geolocation" should increase attendance Twitter.
Sixty percent of bloggers never come back
Meanwhile, April research Nielsen Online has shown, that 60% of the users who have come on Twitter for month, next month to service do not come back any more. Throughout last year Twitter frequently kept less than 30% of the old audience. In traditional social networks this indicator much more above. The low share of remaining users limits resource growth.
Also it is necessary to notice, that the majority of users updates the microblogs not through a site, and by means of mobile appendices and SMS. This feature of interaction with service can seriously influence the conclusions made during the analysis of data about attendance. And the set from the innovations announced by Williams already has been realised in foreign Twitter-clients on which share half of traffic of a resource is necessary.
The majority of bloggers knows, that itself such most powerful and free system of statistics of attendance, as Google Analytics represents. Heightened interest to the given system creates integration possibility between Google Analytics and Google AdWords. But for usual ordinary bloggers the given system has huge set of unnecessary reports. But it after all it doesn't matter, whether not so?!
Google Analytics for bloggers
In given article I wish to share with you 5 most important reports Google Analytics for bloggers. For convenience I have made screenshots of each of reports, therefore you can easily find a way to the given report from the account, being guided on screenshots.
1. Referring Sites (in menu Traffic Sources) or Sites-sources of transitions (in the menu traffic Sources). The given report is very important, since visually shows sites referring to your blog and quantity of transitions from each of them.
2. Keywords (in menu Traffic Sources) or Keywords (in the menu traffic Sources). The given report will show to you, on what key phrases visitors pass to your site from search systems. Also the given report will show exact quantity of transitions on each key phrase.
3. Content by Title (in menu Content) or the Maintenance on headings (in the menu the Maintenance). The given report gives very important information on popularity of pages, publications. In the given report it is necessary to give special attention to columns «Time on Page» and «Bounce Rate». For page and a high indicator of refusals those pages of a site which "frighten off" visitors from your site will show small time to you. On the basis of data from this report, you can make for yourselves the list of the most popular publications.
4. New VS Returning (in menu Visitors) or New and come back (in the menu Visitors). Each blogger, and not only, wishes to know, whether there are at a blog regular customers, the interested a content and loving a blog. The given report will show you a share of the new and come back visitors on your blog.
5. Map Overlay (in menu Visitors) or Imposing of data on a navigation chart (in the menu Visitors). The information on in what countries there are your visitors, can be very important. Most likely, you will find out, that your audience is more international, than you assumed. Also the given information is irreplaceable, if you are engaged in commercial activity.
In the end it would be desirable to notice, that the new interface of system Google Analytics became more convenient previous, for example, there was very convenient possibility to add any report on the panel of tools («Add to Dashboard»).
It was found out, that many experts in marketing are not able to use counters of statistics and services of web analytics which are available on the majority of corporate sites.
The main error consists that they pay superfluous attention to formal data which have no practical value. Instead of the tool for decision-making site audit turns to gathering "powerful", but senseless data “for the reporting”.
1. Visitings (variants of names: the Traffic, Visits, Visitors). Describes number of visits on a site during a certain time interval. It is used as the characteristic of popularity/popularity of a site: it is more traffic — the site is better. Why happens useless? The number of visits is equated to quality. Traffic sources, depth of visiting of a site, an indicator of converting of visitors in clients are lost sight.
2. Time for a site. It is used as the characteristic of interest to a site: it is more than minutes - the site is more interesting. Why happens useless? This indicator matters only for substantial projects (for example, news sites). For corporate sites, Internet shops important not time increase (it can be small), and converting.
3. Exit pages. Pages from which more often visitors leave from a site. Why happens useless? In a reality on the big site it is difficult to reveal the obvious anti-leader as the disorder of variants of pages of an exit is very great. Also this indicator says nothing about the exit reasons that is more important.
4. Number of transitions. Volume of the traffic from a concrete source (a banner, a site, the contextual announcement). It is used for an estimation of utility of a source and decision-making on advertising. Why happens useless? Quality and traffic converting is not considered. The link on page of a large portal will give more visits, than from pages of a small profile site. However last can give more than interested clients.
5. Average indexes and percent. Favourite products of statisticans — average indexes on a site and growth in percentage. Examples: average time for a site, an average of visitings in month, traffic growth on 11% etc. With their help dynamics of activity on a site is traced. Why happens useless? “The average temperature on hospital” helps some experts in marketing to embellish a real state of affairs. An example: growth of average time on a site on 25% can be obliged to simple growth of the "garbage" traffic, instead of improvement of quality of using by a site.
6. Relations. Other popular way to show dynamics and to hide a real state of affairs with the help of "the objective statistics”. An example: the traffic relation in March 2009 by March 2008 makes 2.5. Why happens useless? Also quality of changes is not considered. Besides, relations deform a real situation in absolute numbers.
This popular belief of many bloggers — to underestimate knowledge of the visitors. Sometimes you can and know well the readers, but nevertheless give to them less, than they deserve that or in a condition to consume. To consider the subscribers as rubble, to think of them, as about herd of rams which needs to be collected in one place which will easily go there where will direct which will get on all your tricks. Readers are too people, and it is not necessary to them to refuse in intelligence. Many of them — experienced users and bloggers. Certainly, you are free to suppose certain assumptions concerning prospects of their behaviour, but do not incur it is too much.
Here examples of the sites, helping to analyze and direct your relations with readers:
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2. Conceive too much
The set of the ideas begun by you and projects can end not too successfully — catching at once for some affairs, we have not time to make any well enough if we are in time in general. By the end of work we have a heap of partially finished, absolutely useless projects. For efficient control projects it is possible to use special programs, for example, Basecamp. By means of this tool it is possible to create lists, labels, to trace time. One more useful program — . This tool periodically keeps a sreen-shoty within day on which you can make then full representation that you have made within day.
3. Take a great interest
It is a usual trap for those who is engaged in advancement of sites. It is possible to trace infinitely increase or falls traffic inflow as your position in delivery of search systems changes, but frequent checks of statistics can take away too much time useful to you. Limit itself. In particular, such programs can help with it, as . This tool allows you to see that loss of time which you spend for nothing for this or that website.
4. Frequent crossroads
Often, when we do not know where to move further, we simply throw the begun. There are projects which demand a lot of time, but return happens is small. And sometimes we in general waste time on absolutely useless things for us. Here there will be not out of place such practice: make the list of all your problems, and note time spent by you on performance by each of them (here can it is useful such programs as Basecamp). And now calculate value of each problem. Think, that it was necessary to make right now, and that could be made and later. And now check up, whether the column "priority" coincides with a column “spent time”. Perhaps you spend for some problems disproportionate to their position in a column of the importance time?
5. Do not observe integrity
Actions which conduct you to your ultimate goal, and actions which are simply carried out, but do not approach you to result, to distinguish sometimes happens difficultly. Try to carry out has not simply put, and transformations of which there is your ultimate goal as a puzzle. You should accurately to itself represent, as each executed action will be entered in an overall picture.
6. Forget or throw out on an idea wind
All your ideas have been realised? Do not spend itself for nothing. Here the tools, helping to keep ideas: : a network of base tools to create records quickly and easily. Mindjet: helps to organise ideas, to concretise, draw between them parallels, to connect. Even easier — recorders, for example, a dictophone in your player or a mobile phone.
7. Blindly trust
On the Internet any can be "expert", but those who really understands network processes, it is not enough. The careful analysis of this or that niche helps to allocate eventually about five professionals. It is not necessary to believe everything, that is written. The best way to find trustworthy information and inspiration sources - to calculate these five professionals of a niche. These resources Here too will help: — service of the analysis of blogs; — news online-agregator; — makes a rating of popularity of blogs.
