Google Corp. on Wednesday, on February, 16th, has started own system of an online subscription to a content of periodicals.
One Pass Google
The system under name «One Pass» will allow publishers to establish independently the prices and terms of subscription on a network content of the mass-media.
Among possible models of distribution Google offers the traditional subscription similar to the RSS-channel, to separate materials necessary for the user. Who already writes out the live version of mass-media, the publisher by means of «One Pass» can give a discount on online access or make it a free.
In Google underline that for access to a content both through the stationary computer, and through a i-tablet or other mobile device, subscribers «One Pass» can use the uniform login account.
All payments will be carried out through Google Checkout. As informs Agence France Presse, service gathering of Google thus will make 10% from profit of publishers.
German magazines «Focus», «Stern» and publishing concern «Axel Springer AG» became the first large players in the market of mass media which declared cooperation with «One Pass».
All variety of the shopping cards is reduced to two models of their functioning: credit and discount. Exists and the mixed scheme.
The account of the buyer can be conducted in a shop database, access to which is carried out at the help of a card with a magnetic strip, and can be conducted in memory of a microcircuit on a card and be displayed in a database in the end of day, after gathering of settlement transactions from all trading terminals or cash desks.
In order to avoid decrease in quality of production owing to considerable decrease in the cost price of the goods, the most effective is decrease and optimisation of expenses for marketing promo-actions. So, to 50 % of the price of the goods are expenses directly on management of logistics owing to what each head should be interested in optimisation of logistical processes in the company. And, to focus attention follows not on decrease in expenses for logistics, namely on optimisation of logistical processes. Otherwise inevitably there is a decrease in quality of service of consumers while the natural reason of optimisation of management of logistics — is also optimisation of expenses for logistics as a whole. 
Construction of logistical business processes and efficient control them means working out of accurate logistical strategy taking into account the general and private purposes of the company.
