Web Trends

Search Engine Optimization (or SEO) it's a strategic actions for the purpose of a raising of positions of a site in search engines by any search keywords. According to the statistic data, transitions to a site are carried out basically from search engines (Google, Yahoo!, Bing).
When the search engine will give out the sites from your search keyword, you will start to search for a suitable web resource from top to bottom, since the 1st page. It's simple logic! You will not get on to the 100th page thus, all web resources which take a low position in the search rating, remain without your attention.

The Big SEO Trends

To raise a site rating in the search engine — make site optimization. Work happens internal and external. External work is an advertising of a site on other web resources. You can do this work independently, but I recommend to entrust this action to professional link building agency, because, nonprofessional actions only will do much harm to your site.

For work on increase of relevance of a web site it's necessary to be able to trace any changes in work of search engines, to be able to analyze actions of competitors and in due time to react to any adverse moments. Therefore web site support by the skilled SEO-expert also is important. In the Search Engine Optimization there are no trifles for this reason each step is weighed and aimed at effective result.

Search engines cannot define, whether your site is necessary to people or has been created only for the purpose of earnings and commerce (various Pay Per Click Marketing Services, Pay Per Action/Registration, usual banner ads). However if to your site often refer links from external web resources, it's logical to assume that it useful and necessary web site. Thus, one of pacing factors at ranging of pages by a search engine is the analysis of deep links to any estimated web page.

Internal SEO. The searcher sorts the links by relevance (degree of conformity of inquiry and relevancy), thus the number of keywords on your web site directly influences a position in the search rating. Hence, it's necessary to take into consideration the given circumstance at creation of the main web page.

Modern Elements of the Web

Competent optimization begins till the moment of creation of a site. Experts form a semantic kernel — all words and word combinations on which the user should get on the site. It's are the same keywords, but in much bigger quantity and various variations. Only SEO positive limited experts can cope with this responsible task.

Process of ranging of web sites by search engine is carried out on certain algorithms by means of special services. Modern technologies allow to investigate the majority of elements of the web page: the text, the headings, special HTML-tags, style and structural features of a content. Thus considers internal factors of ranging: the number, density and an arrangement of keywords on pages, H1/H2/H3 title tags, alt image tags, meta-tags etc. Therefore for a correct web page a text and graphic content plays a considerable role. Regularly updated content of a resource says about constant progresses.

I will ask Google...

What real way for improvement of the position in Google SERP?
Many believe, what exactly Google PR helps to rise above in Search Engine Results Page (SERP) while PR actually is only one of the factors considered by the great searcher.

Google loves the authoritative sites.
If your site enjoys authority in the niche such site also will be authoritative and for Google.
The searcher considers all elements of a site, and then states it an estimation on a scale from «very authoritative» to «unauthoritative». For example, if you search "Seo in Toronto" at the top of charts there will be only the most authoritative sites about Search Optimization in region Toronto. Thus, the search result is influenced by region, web hosting location, and inquiry language.
Google Authority is influenced by many factors, including the domain zone (for example, trend.gov have a more trust than trend.info), quantity and quality of links, traffic level.

The mythical white list of Mr. Google.
Probably, here the one who refer to you is the most important for entering into the top of SERP. It's considered that at Google there is «white list» which includes websites which are enjoying confidence.
Thanks to trust, some websites manage to take the first positions of competitive keyword's searches at the expense of creation of the page aimed at the necessary keyword. But, according to research of one authoritative SEO expert, such sites as NYTimes.com or CNN.com don't worry about creation of additional links for own pages because Google trusts them, thus they without any work receive the first places in the Top Ten.

SEO for Professionals

Search optimisation or SEO (Search Engine Optimization) are purposeful actions for the purpose of a «site raising» into the TOP of Search Engine Results Pages (SERP). According to statistics, transitions to a website are carried out basically from main searchers (Google, Yahoo!, Bing).

The Main SEO Principles

When the search engine will give to you a sites list from your keyword, you will start to search for a suitable resource from top to down, since the 1st page. Frequently, only the first 5 links is actually (or necessary) for you. You will not get on the 100-th search page, thus, all resources which will be of a low position in SERP, remain without your attention.

To raise a site rating in the searcher, carry out work on optimisation of your web pages. Work happens internal and external. External work is an advertising of a site on other web resources. It's possible, so to say, simply to buy a adv place on some websites and to start up on them your anchor links.

It's possible to make a bit more artfully: to agree with other owner of a relevant website and to exchange links, and it's not obligatory to do it as advertising. Usual advertising — irritates some users, therefore to a typical contextual advertising of attention usually addresses — little, very little. My recommendation to exchange so: «Dudes, this resource is simply ingenious, I never created more helpful information on SEO!» — thus, the similar words for people much more positively and trustfully.

It's possible to make a bit more artfully: to agree with other owner of a relevant website and to exchange links, and it's not obligatory to do it as advertising. Usual advertising — irritates some users, therefore to a typical contextual advertising of attention usually addresses — little, very little. My recommendation to exchange so: «Dudes, this resource is simply ingenious, I never created more helpful information about SEO reseller professionals!» — thus, the similar words for people much more positively and trustfully.

Search engines cannot define, whether your site is necessary to people or has been created only for the purpose of earnings and does not contain the helpful information. However, if to your website often refer from relevant and authoritative web resources, it's logical to assume that your site useful and necessary. This analysis, one of the most general factors at ranging of pages in the SERP is the analysis of referring links.

SEO professionals should understand algorithms of work of various search engines, the SERP nuances and other cunnings. On seo-specialised resources there are special white label SEO resellers, they are created for potential clients of SEO guru, thus they define a right choice.

Search engines cannot define, whether your site is necessary to people or has been created only for the purpose of earnings and does not contain the helpful information. However, if to your website often refer from relevant and authoritative web resources, it's logical to assume that your site useful and necessary. This analysis, one of the most general factors at ranging of pages in the SERP is the analysis of referring links.

SEO Advices from Google Experts

Barbie will connect to social network of Foursquare

Barbie has registered a profile in social geo service of Foursquare. The profile is used for competition which starts on July, 20th. Thus, Barbie will travel in any cities of the USA and to hide there the certain things, which users should find.

Barbie Video Doll

Participants of competition should by means of Foursquare "be registered" in places where there are Barbie's hidden things. The winner will receive doll Barbie Video Girl with the videocamera, the liquid crystal screen and the program for editing of videoclips.

The doll IT-expert

Besides it, in February, 2010 Mattel announced Barbie in an style of the computer expert. Toy laptop, the smart phone and wireless ear-phones, and also a thematic IT T-shirt are applied on a doll.

Foursquare — one of the most popular American social geo networks. Users can specify a place in which they are at present, and also to share the site with friends.

The important message for VMware administrators

If you yet did not hear, I dare to inform you, that David Davis & partners over at Train Signal not so long ago have presented to the public VMware vSphere training course, The given release is called «VMware vSphere Pro Series Training, Vol 1».

If you wish get more information about this new Vmware training courses I represent to your attention the small summary from me.

About «VMware vSphere Pro Series Training, Vol 1»

The new VMware vSphere Pro Series video course features not only the leader David Davis, but also well-known VMware experts Rick Scherer and Hal Rottenberg.
David Davis takes viewers of the training course through a section on the fact-finding VMware View, VMware’s application virtualization solution, and VMware’s product for virtual desktops.
Hal Rottenberg provides the high-grade coverage of PowerCLI, and Rick Scherer interestingly discusses about the Cisco Nexus 1000V. All in all, the new Vmware training video course is more eleven hours in length (!).

Train your mind!

I do have to notice that I haven’t yet had the real opportunity to actually view this new training videos. But, I am confident that this new product is a truly Pro Video Training.

If you are a VMware administrator (or wish to become them), this training video «VMware vSphere Pro Series Training, Vol 1» is an really excellent course for start. Vmware backup will be always in your mind!

VMware Fault Tolerance

Important recommendations for bloggers

1. Offer a subscription variant on E-mail.

Basically bloggers love RSS-subscriptions and forget about not advanced users, got used to subscribe by means of E-mail. If you do not wish to lose readers it is obligatory near to the subscription button on RSS place the subscription form on E-mail.

Users will choose a way which is more convenient. By the way, FeedBurner offers possibility of a free subscription on E-mail, the sin not to take advantage!

2. Give blog page under the description of technology RSS.
As the most part of your users, possibly, has no representation about technology RSS, it would be simply magnificent, if you have explained to them, that RSS from yourself represents, what pluses possesses etc.

3. Specify in possibility of commenting of publications of your blog.
The users not familiar with blogs, hardly guess that you have a commenting possibility. Therefore obviously call them for commenting, display number of comments to publications etc. In general, draw attention of users to commenting.

4. Explain to the users, that such a blog and difference of a blog from usual sites.
Many users do not know, that such a blog at all or simply do not know differences between a site and a blog. Explain them, that a blog — regularly updated site with possibility of a subscription to new publications and possibility of their commenting.

5. Create page «About itself».
On this page tell about itself, and also about the blog. By the way, it is excellent a place where it is possible to place the information from point 4.

6. Avoid a professional slang.

Bloggers like to use quite often slangy phrases, not clear to the people who are not concerning web technologies. Talk to the users in clear all language, avoiding a professional slang.

7. Carefully select widgets for the blog.
There is a large quantity widgets which hardly will be useful to you. At a choice widgets be guided by abilities and requirements of the users.

8. Allocate navigation on a blog.
Many bloggers think, that all and without that it is clear how to move on their blogs, but they are mistaken. For users the type of navigation realised on tags can be not clear.

9. Know places of a congestion of your target audience.
Many bloggers use standard ways of attraction of an audience on the resources: commenting of other blogs, social networks, citing of thematic blogs, posting at forums.

If you work in sphere where users are far from blogs and other web knowledge these methods, quite possibly, can not work. In this case you should think over where your target audience gathers and to find a way to entice on the blog.

10. Involve target audience on thematic social resources for the purpose of the advancement.
The scheme very simple — from you is required to involve target audience not on the resource, and on social thematic sites where they can read only the best publications on their interesting theme and to vote for the liked.

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6 most popular and doubtful ways of an estimation efficiency of a site

It was found out, that many experts in marketing are not able to use counters of statistics and services of web analytics which are available on the majority of corporate sites.

The main error consists that they pay superfluous attention to formal data which have no practical value. Instead of the tool for decision-making site audit turns to gathering "powerful", but senseless data “for the reporting”.

1. Visitings (variants of names: the Traffic, Visits, Visitors). Describes number of visits on a site during a certain time interval. It is used as the characteristic of popularity/popularity of a site: it is more traffic — the site is better. Why happens useless? The number of visits is equated to quality. Traffic sources, depth of visiting of a site, an indicator of converting of visitors in clients are lost sight.

2. Time for a site. It is used as the characteristic of interest to a site: it is more than minutes - the site is more interesting. Why happens useless? This indicator matters only for substantial projects (for example, news sites). For corporate sites, Internet shops important not time increase (it can be small), and converting.

3. Exit pages. Pages from which more often visitors leave from a site. Why happens useless? In a reality on the big site it is difficult to reveal the obvious anti-leader as the disorder of variants of pages of an exit is very great. Also this indicator says nothing about the exit reasons that is more important.

4. Number of transitions. Volume of the traffic from a concrete source (a banner, a site, the contextual announcement). It is used for an estimation of utility of a source and decision-making on advertising. Why happens useless? Quality and traffic converting is not considered. The link on page of a large portal will give more visits, than from pages of a small profile site. However last can give more than interested clients.

5. Average indexes and percent. Favourite products of statisticans — average indexes on a site and growth in percentage. Examples: average time for a site, an average of visitings in month, traffic growth on 11% etc. With their help dynamics of activity on a site is traced. Why happens useless? “The average temperature on hospital” helps some experts in marketing to embellish a real state of affairs. An example: growth of average time on a site on 25% can be obliged to simple growth of the "garbage" traffic, instead of improvement of quality of using by a site.

6. Relations. Other popular way to show dynamics and to hide a real state of affairs with the help of "the objective statistics”. An example: the traffic relation in March 2009 by March 2008 makes 2.5. Why happens useless? Also quality of changes is not considered. Besides, relations deform a real situation in absolute numbers.