In the first quarter 2010 social network Facebook has bypassed portal Yahoo! on displays of banner advertising to the American users, writes Wall Street Journal referring to the report comScore. Till now Yahoo! was considered as the leader on displays of banners in the USA.
The banner leader
On share Facebook in the beginning of 2010 it was necessary 16,2% of all banners. The resource has shown media blocks of 176,3 billion times. For comparison, the same indicator for Yahoo! has made 131,6 billion displays, and for web sites Microsoft — 60,2 billion displays. Cited data do not include displays of banners through partner networks Yahoo! and Microsoft.
World magnates
Facebook it was possible to involve large advertisers, including Verizon Communications, and also motor-car manufacturers Toyota and Ford.
It is necessary to notice, that on advertising gain Facebook considerably lags behind competitors. According to the edition, the social network last year has earned over 500 million dollars, and, predictably, will earn over billion in 2010. Yahoo! in 2009 has earned 6,5 billion dollars — the most part from advertising.
Microsoft Corp. has presented an office application for Facebook. Docs for Facebook has been developed by division FUSE Labs, to familiarise with the program is possible on web site Docs.com.
Microsoft Office for Facebook
Docs will allow users of a social network to create documents Microsoft Office and to exchange them on pages Facebook. Docs is constructed on the basis of office package Microsoft Office 2010 and opens files: Microsoft Word, Excel and Powerpoint. The program will work directly in a browser window.
Beta Docs
Developers of the program also have provided possibility of collective work with documents. Besides possibility to create a file by means of Docs, users also will have a possibility to load in the Docs already existing documents.
At the moment Microsoft has presented Beta of Docs. On a web site users can make an application, on participation in program testing.
Microsoft Corp. in San Francisco will show on April, 12th phones known under code names: Pure and Turtle, writes Cnet news referring to an anonymous source. Officially Microsoft on a theme of action informed nothing.
Touch & Keyboard
Both phones will be equipped by the touch screen and the usual keyboard. They will work under control of Windows Mobile, instead of new OS Windows Phone 7. Phones working with Windows Phone 7, will appear only by the end of year.
Time to share!
Action is initiated by the slogan "It's time to share". Is supposed — Pure and Turtle will be intended for dialogue in social networks and distributions of the liked content.
Pure and Turtle are a project part under conditional name of Pink. Devices will go on sale in the USA in May and will work in a network of operator Verizon Wireless. Their cost is not informed.
Corporation Microsoft at conference MIX has presented to developers the preliminary version of browser Internet Explorer 9.
The improved possibilities
In a new browser display HTML5 is considerably improved and function of viewing of vector format SVG is added. Internet Explorer 9 became the first browser Microsoft using resources of the video driver for acceleration of work and display of web pages.
It allows to accelerate work of web appendices considerably. Microsoft does not name terms of an exit of a new browser.
More than two thousand popular Internet sites are incorrectly displayed on web browser Internet Explorer 8, is informed in official blog Internet Explorer. At browser release in March, 2009 in list Compatibility View List there were 3100 sites.
Modern Compatibility View List
A year later after release of last version Internet Explorer Microsoft has brought statistics of conformity of several thousand popular sites to browser requirements.
The mass fraction of sites which completely correspond to standards IE8, makes 19%. 41% of sites, according to Microsoft, practically correspond to requirements IE8, and 14% are calculated on work with IE7. Hardly more quarters of popular sites opened in a so-called mode "Quirks" which allows to look through sites on older versions of browsers and not completely corresponds to a "standard" mode.
In search of an ideal web browser
Web browser IE8 automatically conducts statistics of use of a mode of compatibility and sends these data in Microsoft. Subsequently Microsoft makes list Compatibility View List.
By working out Internet Explorer 8 experts Microsoft have tried to bring the given web browser into accord with the standard standards for web browsers. After that IE8 has ceased to display correctly many Internet sites which have been developed for IE6 and IE7.
The first list of the sites incorrectly displayed in IE8, has been presented Microsoft in January, 2009 during browser testing. For that moment the incorrect list contained 2400 sites in which number were google.com, yahoo.com and microsoft.com.
European users Windows from the beginning of March can choose replacement to browser Internet Explorer. Corporation Microsoft within a week will begin dispatch through service Windows Update of corresponding updating which offers 12 browsers on a choice.
The widespread list of web browsers
The list is divided on two parts, each of which is under construction in a casual order. In the first there are more widespread browsers Chrome, Firefox, Internet Explorer, Opera and Safari. In the second — Avant, Flock, Green Browser, K-meleon, Maxthon, Sleipnir and Slim. The first part is visible always and to see the second, it is necessary to shift a toddler on a scrolling ruler.
It is necessary to notice, that the choice window will appear only before users Internet Explorer. At a choice of an alternative browser in Windows 7 from the panel of problems badge Internet Explorer attached by default will disappear. Europeans at whom as a browser are by default installed Chrome and Firefox, will not see the list of alternatives.
The alternative decision
Internet Explorer it is used on more than 60% of computers. The European updating with the offer to choose other browser — result of antimonopoly trial. The decision on a choice is the compromise between antimonopoly services and corporation Microsoft.
Software package OpenOffice.org have downloaded over 300 million times. On it has officially informed community OpenOffice.org which has presented on February, 11th the new version of a product. It is more than half of loadings it is made from an official site.
Basic competitor Microsoft Office
Office package OpenOffice.org is basic competitor Microsoft Office and, unlike the last, extends free of charge. OpenOffice 3.2 became the first serious updating of large office packages in 2010.
OpenOffice.org 3.2 it began to be started faster, to display open standard ODF, and also the closed formats of files, such as.doc and.docx better. Work of all components of a package is Besides, improved.
New OpenOffice.org 2010
New version OpenOffice.org while left in 17 languages. In the near future should be updated even more ten language versions. Developers also have reminded, that support OpenOffice 2 has come to the end in December, 2009 and have urged to pass to new versions.
Two employees Microsoft have shared with journalists the impressions of operational system Windows 8 being in working out, writes Microsoft Kitchen. They have not opened technical details and have not informed on new functions.
Mind-blowing Windows 8
The director of consumer and on-line directions in region EMEA John Mangelaars became one of employees. In interview to the British edition CIO he has declared, that though Apple takes of a strong position in the market, Microsoft Windows 7 became a blockbuster. According to Mangelaars, Windows 8 will be "mind-blowing".
The name of other employee is not known. Employee Microsoft has published in official blog MSDN record under the name "Whats in store for the next Windows?", which have quickly removed. Besides it the anonymous author specifies, that prefers to name the new version of OS not Windows 8, but Windows.next.
Surrealistic operational system
Over the project tens commands work, and process of discussion new Windows the author of record names "surrealistic". Windows.next, according to employee Microsoft, will reverse the relation to personal computers and ways of their use.
On January, 13th LG Electronics has informed on the mobile strategy in 2010. On it informs Electronista. The company plans to make about twenty new models of smart phones, however there is more than half from them will work under control of operational system Google Android. The remained models will be supplied Windows Mobile or Linux.
Serious blow on Microsoft
Refusal LG of use Windows Mobile is a serious blow on Microsoft, writes the edition. In 2008 of the company have concluded the union for joint working out of mobile phones. In 2009 the majority of smart phones LG has been adapted under operational system Windows Mobile. Only one phone LG Eve used platform Google.
In the company in any way have not commented on the passed decision.
In due time head Microsoft Steve Ballmer has underestimated mobile platform Google Android... In November, 2008 he considered what to speak about Android, as about the serious player for the present early. For that moment Android covered an insignificant share in the market of mobile platforms. In 2008 head Microsoft saw platforms Symbian in quality of basic competitors Windows Mobile, BlackBerry and Linux Mobile.
GW990 by Intel Moorestown
In the beginning of year LG expects to concentrate on release of smart phones of initial level, however by the autumn-winter promises it will be switched to more serious devices, such as, for example, GW990 on a platform of new generation Intel Moorestown. In the company hope to sell in 2010 more than 10 million new phones.
Microsoft has found out vulnerability in Internet Explorer, allowing hackers to get remote access to the computer of a victim. On it it is informed on a company site. It have appeared vulnerability all existing versions of a browser, except IE 5.01 c Service Pack 4, installed on Windows 2000 Service Pack 4 are subject almost.
Internet Explorer 6 — in danger!
While, according to site Microsoft, dangers are subject to version IE 6 Service Pack 1 under Windows 2000 Service Pack 4, IE 6, IE 7 and IE 8, working on Windows XP, Windows Server 2003, Windows Vista, Windows Server 2008, Windows 7 and Windows Server 2008 R2.
Investigation has shown, that for today the limited number of attempts of use of the found out vulnerability is registered. In most cases users Internet Explorer 6 were exposed to attack. Engineers Microsoft work over elimination of vulnerability and promise to correct defect in the near future.
According to research Xpnet (Exo.performance.network), belonging Devil Mountain Software, browser Internet Explorer uses more than 80% of owners of office computers where this program is installed on-default. Experts have made such conclusions having analysed weekly arriving data from 21,000 computers with installed statistical utility Devil Mountain Software.
Firefox — the most dangerous browser!
As the most vulnerable browser till now continues to be considered Firefox. According to the report of American company Cenzic, in first half of 2009 on this browser it was necessary 44% of all found defects.
Also authors of the report noticed, that similar to vulnerability make only 8% from the general number of threats. Web appendices appear the most full of holes in respect of safety usually, that partly proves to be true recent network attack on Google in which course vulnerability Adobe Reader — programs for reading of files in format PDF has been used.
Corporation Microsoft has sold all over the world more than 39 million game consoles Xbox 360. On it informs Eurogamer referring to the message which was made by the general director of the company Steve Balmer during the report at exhibition Consumer Electronics Show (CES). He also has noticed, that at least 10 million persons used the various network services accessible through Xbox Live (such as Facebook or Twitter).
Presentation Game Room
Besides it at press conference Microsoft the presentation of new service under name Game Room has taken place. For project working out answers Krome Studios. Service represents a virtual hall with slot machines on which three-dimensional avatars of users go.
Multiplatform service
Service plan to start next spring. It is informed, that on start 30 games will be accessible to gamers. Thus the list of projects will weekly replenish. In total within three years for Game Room will make more than 1000 various games. Service will be accessible both to users Xbox Live, and the gamers playing on PC through Games for Windows Live.
The world's largest service of microblogs Twitter became for the first time profitable, writes Bloomberg BusinessWeek. In profit to service contracts with corporations Google and Microsoft, the brought companies of 25 million dollars have helped to leave. That Twitter has made records of bloggers accessible for Google, Twitter has received 15 million dollars, and for Bing — 10 million dollars.
Twitter remained in profit
Though Twitter does not open the financial indicators, two sources BusinessWeek have declared, that service thanks to contracts managed to receive small profit following the results of a year. Thus, annual expenses Twitter are levelled to the sum of 25 million dollars.
If sources are right, it will be the first profitable year for service which has appeared in 2006. While Twitter prefers to increase an audience, instead of to receive profit. In total in Twitter, on autumn data, it has been registered over 60 million users.
The astable income
Nevertheless, the stable income at Twitter while is not present. In 2010 service plans to start some paid possibilities for corporate users. Besides, probably, Twitter will start to place advertising in large quantities. While advertising appears only in the Japanese version of a resource.
Employees of corporation Microsoft have once again shown the relation to a product of competitors — iPhone to company Apple. Manager MS has forbidden journalists to speak about iPhones during conference in Germany, informs The Register.
Unilateral dislike
On this action in Munich to the public have presented Windows Mobile 6.5. One of representatives of the press, asking a question, has mentioned, that never used more convenient phone, than iPhone.
Manager Microsoft has reacted to the remark of the journalist strange enough — he has asked not to mention company Apple products on the action devoted to discussion of products Microsoft. And, judging by reaction of a hall and conference continuation, the representative of the company did not joke.
Microsoft vs iPhone
Most likely, workers Microsoft had time to tyre rather with comparisons with Apple. On the other hand, it is difficult to present, that Steve Jobs or someone from chiefs Apple — have forbidden listeners to mention on the actions words "Microsoft", "Windows" and so on.
And here Steve Ballmer in similar situations does not hesitate and sincerely expresses the relation to contenders. In September head Microsoft has pulled out iPhone at one of employees of corporation and has pretended, that tramples down a toy. Similar, such behaviour became an official policy of the company.
Corporation Microsoft carries on negotiations for sale of agency Razorfish with five large players of the advertising market, writes The Wall Street Journal.
The buyer can use advertising technologies Microsoft and, probably, will receive on-line advertising stock on hundred millions dollars.
For sale Razorfish Microsoft has employed Morgan Stanley. Such agencies as WPP, Omnicom Group and Publicis Groupe have already become interested in active Microsoft. They discuss the expanded format of commercial cooperation with Microsoft. Except the specified three companies, Microsoft, according to edition sources, carries on negotiations with Interpublic Group and Dentsu.
The Wall Street Journal notices, that negotiations have preliminary character. The transaction will be hardly concluded the next months. Moreover, newspaper sources inform, that Microsoft has not solved definitively a question on active sale.
Razorfish — one of the largest digital marketing agencies in the market. Microsoft has got agency within the limits of the six-milliard transaction on purchase aQuantive. Razorfish, it is known for that has developed an emblem for Bing. In 2008 gain Razorfish has made 400 million dollars.
Company Google — the recognised technical genius and the Internet figure. We daily use fruits of developers of this company, and today we will try to adopt one more achievement Google — principles of successful Internet marketing.
Recoupment of investments
This relation of average increase in profit to volume of investments, method of an estimation of investment projects when as the major criterion of an acceptability duration of the period during which initial expenses pay off acts. For Google this aspect is always important.
For example, for conference , Google allow us to use the office, also as well as for other events of the world of a network. The recoupment of investments here is available — action has been appointed to Saturday when the general activity of users of a network is insignificant. In the same case of 300 best hackers have wished to participate, see conference from the Indian campus and to discuss their interesting themes. Besides, the salary which the Indian branch of the company is ready to pay to the expert, makes 50000. Even if only ten persons will respond to the vacancy offer, benefit Google is obvious.
Powerful word in perspective directions
If you are a leader in any perspective or unique direction, you are successful. Google such progressive method of calculation of "importance" of page as PageRank — a method of the account of authoritativeness of a site is actively beaten out in leaders among search systems as uses, for example. It is the new concept of definition of relevance of sites, and Google quickly moves ahead in it successful a direction of improvement of search characteristics.
Advancement of own products
Google is proud of all products developed by the company, and actively them advances. Each innovation is described many times and constantly on a kind at consumers.
Google urgently recommends each new working out. For example, delivery in results of search of video of results with Youtube, search of inquiry in the field of a resource of Group Google and Google-video. Or for example, active advancement of service Google Booksearch by a page insert in TOP on the majority of inquiries. Someone considers, that it is too actively imposed. But how differently you tell to overwhelming majority of people about the invention?
If you cannot be the first in a certain category — has come to master time the own. It is the law well-known to the majority of experts in marketing, the given true not many however use... Google could not overcome popularity Microsoft in desktop sets of office, and has given way, having left itself a perfection way on a search field. Though the same Microsoft and Yahoo still try to win and this market, using algorithms Google instead of improving the services.
To avoid difficulties by means of use qualitative and during that time of a legal product. As though you named the software which observes of each your step? If it not service Google — the espionage software, if Google — the panel of tools. It is so-called “confidential marketing” or “marketing of the mutual consent” — when the company purpose in achieving from the client of the maximum degree of loyalty and trust without importunate advertising — “Make the passer-by the friend, and the friend — the buyer”.
