What real way for improvement of the position in Google SERP? Many believe, what exactly Google PR helps to rise above in Search Engine Results Page (SERP) while PR actually is only one of the factors considered by the great searcher.
Google loves the authoritative sites. If your site enjoys authority in the niche such site also will be authoritative and for Google. The searcher considers all elements of a site, and then states it an estimation on a scale from «very authoritative» to «unauthoritative». For example, if you search "Seo in Toronto" at the top of charts there will be only the most authoritative sites about Search Optimization in region Toronto. Thus, the search result is influenced by region, web hosting location, and inquiry language. Google Authority is influenced by many factors, including the domain zone (for example, trend.gov have a more trust than trend.info), quantity and quality of links, traffic level.
The mythical white list of Mr. Google. Probably, here the one who refer to you is the most important for entering into the top of SERP. It's considered that at Google there is «white list» which includes websites which are enjoying confidence. Thanks to trust, some websites manage to take the first positions of competitive keyword's searches at the expense of creation of the page aimed at the necessary keyword. But, according to research of one authoritative SEO expert, such sites as NYTimes.com or CNN.com don't worry about creation of additional links for own pages because Google trusts them, thus they without any work receive the first places in the Top Ten.
The statue of the 10-year-old American president placed in one of the central parks of Djakarta, will move to less public place because of public protests, informs AFP.
Authoritative Facebook
The city administration of Djakarta has accepted the corresponding decision after 56,500 persons have subscribed in one of communities in social network Facebook under the requirement to replace a figure for a statue to the Indonesian.
The two-metre statue of 10-year-old Barack Obama smiling to the butterfly which has sat down on his hand, has been placed in park Taman Menteng in December, 2009. It was informed, that as the author of idea the noncommercial organisation "Fund of friends Obama" which main office is in Indonesia has acted. On idea of authors of the project, the monument on which pedestal the Future is engraved "belongs to those who trusts owing to the dreams", should become stimulus for Indonesian children to put and achieve the object in a life.
Inconceivable luxury
Meanwhile at the project many critics were primary. They asserted, that expenditure more than $10,000US on a bronze monument in the country where till now there is high a poverty level, is inconceivable luxury.
The authorities of the Indonesian capital have informed, that hope to move a statue before visit of the American leader to Indonesia which is planned on the middle of March, 2010.
Company Google — the recognised technical genius and the Internet figure. We daily use fruits of developers of this company, and today we will try to adopt one more achievement Google — principles of successful Internet marketing.
Recoupment of investments
This relation of average increase in profit to volume of investments, method of an estimation of investment projects when as the major criterion of an acceptability duration of the period during which initial expenses pay off acts. For Google this aspect is always important.
For example, for conference , Google allow us to use the office, also as well as for other events of the world of a network. The recoupment of investments here is available — action has been appointed to Saturday when the general activity of users of a network is insignificant. In the same case of 300 best hackers have wished to participate, see conference from the Indian campus and to discuss their interesting themes. Besides, the salary which the Indian branch of the company is ready to pay to the expert, makes 50000. Even if only ten persons will respond to the vacancy offer, benefit Google is obvious.
Powerful word in perspective directions
If you are a leader in any perspective or unique direction, you are successful. Google such progressive method of calculation of "importance" of page as PageRank — a method of the account of authoritativeness of a site is actively beaten out in leaders among search systems as uses, for example. It is the new concept of definition of relevance of sites, and Google quickly moves ahead in it successful a direction of improvement of search characteristics.
Advancement of own products
Google is proud of all products developed by the company, and actively them advances. Each innovation is described many times and constantly on a kind at consumers.
Google urgently recommends each new working out. For example, delivery in results of search of video of results with Youtube, search of inquiry in the field of a resource of Group Google and Google-video. Or for example, active advancement of service Google Booksearch by a page insert in TOP on the majority of inquiries. Someone considers, that it is too actively imposed. But how differently you tell to overwhelming majority of people about the invention?
If you cannot be the first in a certain category — has come to master time the own. It is the law well-known to the majority of experts in marketing, the given true not many however use... Google could not overcome popularity Microsoft in desktop sets of office, and has given way, having left itself a perfection way on a search field. Though the same Microsoft and Yahoo still try to win and this market, using algorithms Google instead of improving the services.
To avoid difficulties by means of use qualitative and during that time of a legal product. As though you named the software which observes of each your step? If it not service Google — the espionage software, if Google — the panel of tools. It is so-called “confidential marketing” or “marketing of the mutual consent” — when the company purpose in achieving from the client of the maximum degree of loyalty and trust without importunate advertising — “Make the passer-by the friend, and the friend — the buyer”.
Conversations on importance SEO in the field of public relations for last years become more and more intensive. For example, the same press releases - fine means of optimisation. With development Google and Yahoo News, optimisation by means of press releases became excellent possibility of long-term and short-term advancement in search systems.
Both public relations can be used for optimisation, and optimisation can be applied to advancement of public relations. Merge of area of PR-technologies to area of SEO-technologies inevitably. Any of these technologies is not based on a seed capital or advertising. Advancement in offline and online-publications works also, as well as web page advancement in search systems. PR-managers are ready for a long time to uses of SEO-technologies in the work.
But at the same time it's clear, that experts in public relations cannot influence a policy of the company. At the same time corporate PR-blogs can operate the content somehow. Work methods can be different:
* press releases; * on-line collections of press releases; * corporate blogs; * spets-reportings and official documents; * email-archives; * radio-interview archives; * on-line seminars;
All these methods can be used both in the separate PR-company, and together with a corporate site.
