Web Trends

Search Engine Optimization (or SEO) it's a strategic actions for the purpose of a raising of positions of a site in search engines by any search keywords. According to the statistic data, transitions to a site are carried out basically from search engines (Google, Yahoo!, Bing).
When the search engine will give out the sites from your search keyword, you will start to search for a suitable web resource from top to bottom, since the 1st page. It's simple logic! You will not get on to the 100th page thus, all web resources which take a low position in the search rating, remain without your attention.

The Big SEO Trends

To raise a site rating in the search engine — make site optimization. Work happens internal and external. External work is an advertising of a site on other web resources. You can do this work independently, but I recommend to entrust this action to professional link building agency, because, nonprofessional actions only will do much harm to your site.

For work on increase of relevance of a web site it's necessary to be able to trace any changes in work of search engines, to be able to analyze actions of competitors and in due time to react to any adverse moments. Therefore web site support by the skilled SEO-expert also is important. In the Search Engine Optimization there are no trifles for this reason each step is weighed and aimed at effective result.

Search engines cannot define, whether your site is necessary to people or has been created only for the purpose of earnings and commerce (various Pay Per Click Marketing Services, Pay Per Action/Registration, usual banner ads). However if to your site often refer links from external web resources, it's logical to assume that it useful and necessary web site. Thus, one of pacing factors at ranging of pages by a search engine is the analysis of deep links to any estimated web page.

Internal SEO. The searcher sorts the links by relevance (degree of conformity of inquiry and relevancy), thus the number of keywords on your web site directly influences a position in the search rating. Hence, it's necessary to take into consideration the given circumstance at creation of the main web page.

Modern Elements of the Web

Competent optimization begins till the moment of creation of a site. Experts form a semantic kernel — all words and word combinations on which the user should get on the site. It's are the same keywords, but in much bigger quantity and various variations. Only SEO positive limited experts can cope with this responsible task.

Process of ranging of web sites by search engine is carried out on certain algorithms by means of special services. Modern technologies allow to investigate the majority of elements of the web page: the text, the headings, special HTML-tags, style and structural features of a content. Thus considers internal factors of ranging: the number, density and an arrangement of keywords on pages, H1/H2/H3 title tags, alt image tags, meta-tags etc. Therefore for a correct web page a text and graphic content plays a considerable role. Regularly updated content of a resource says about constant progresses.

5 Most Popular 2011 Web-Design Trends

1. CSS3 and HTML5.
More and more preference to possibilities CSS3 and HTML5 in respect of creations of such pleasant features as rounding, shades, semi-transparency, navigation buttons etc.

2. Simple color schemes.
Mainly monochrome design. Red, yellow, green or dark blue — it's not important, more important contrasty to allocate a body — the content. All the rest in the muffled tones. Purely, simply and just!

3. Mobile cross-mobility.
If your site isn't ready to be displayed of mobile devices you obviously absolutely don't trends in web design.

4. Miniature screen-shot.
Big Brother now gives possibility to apply the special tool — the magnifier, which can make a tiny screen of your site. However, your site is ready to it?

5. QR-Code.
The Quick Response Code is a very popular PR code in fashion magazines, outdoor advertising, business cards etc. How to use? Eventually, make its avatar!

Google: One Pass

Google Corp. on Wednesday, on February, 16th, has started own system of an online subscription to a content of periodicals.

One Pass Google

The system under name «One Pass» will allow publishers to establish independently the prices and terms of subscription on a network content of the mass-media.
Among possible models of distribution Google offers the traditional subscription similar to the RSS-channel, to separate materials necessary for the user. Who already writes out the live version of mass-media, the publisher by means of «One Pass» can give a discount on online access or make it a free.
In Google underline that for access to a content both through the stationary computer, and through a i-tablet or other mobile device, subscribers «One Pass» can use the uniform login account.

All payments will be carried out through Google Checkout. As informs Agence France Presse, service gathering of Google thus will make 10% from profit of publishers.

German magazines «Focus», «Stern» and publishing concern «Axel Springer AG» became the first large players in the market of mass media which declared cooperation with «One Pass».

Web Design It's Truly Simply

Web design — a version of design for the user web interfaces or web sites. Web designers project a logic structure of web pages, think over the most convenient decisions for a content placing, and also are engaged in web pages decorating. The competent web designer should be a sign with last web technologies and possess corresponding art skills (PhotoShop, Flash, Illustrator etc).

Target Strategy of Web Development

Work with the customer begins with target strategy, — the customer states the wishes concerning visual representation and web site structure, shows examples of competitor web sites.



Depending on target, the project manager makes the advanced technical web plan, considering a finance limit and time interval.

It's important to notice at once — design stages of web sites depend on many factors, such as: web site volume, functionality, targets, usability etc. However, there are some stages which without fail are present at planning of any project.

First of all it's necessary to develop a site logo. For this important stage I recommend to use Logo Design Contest, thus the best of the best logos will be guaranteed.



Further work begins with design creation, usually in the graphics editor (DreamWeaver, or usual HTML-editor). The designer creates one or several variants of web page, according to the technical project. Thus the design of the main page, and design of typical pages (for example is separately created: articles, news, production catalogue). Actually, the web page design represents a graphic file consisting of the smallest pictures-layers of elements of the general drawing.

Thus the designer should consider restrictions of HTML standards (not to create web design which cannot be realized on the standard HTML browsers). If the web designer is unexperienced, the project manager will make offers to the New Design Contest, thus don't worry, be happy, don't trouble itself completely, divide powers!



Further the web site fill with a content — texts, images, videos, files etc. Sometimes texts are made by the expert of studio, sometimes the responsible person is engaged in a content from the customer. After, HTML-files upload to the server of the provider and make the necessary options. At this stage the website is closed for visitors.



In the ending, the customer or the authorized representative look through the ready project and in case all is made according to general strategy — the project approves.



p.s. If you are interested "How it works on desingcontest.com"? Google knows all!

BOSS Orange Design Contest

The American authorities have closed a hosting

Under the order of the American authorities the bloghosting with 73 thousand users has been closed, writes Torrent Freak.

Because of an illegal content...

Blogetery has been disconnected from the Internet by the hosting-provider because of placing on a hosting of an illegal content. But, Mass-Media is not officially informed, which content became the reason of closing of a resource.

Stoped access

Blogetery was the free bloghosting constructed on WordPress CMS. The founder of a resource did not duplicate server contents, therefore right after resource closing, access to the profiles is was lost for all users of Blogetery.

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Fireclick will accelerate loading of Web pages

One of sore problems of owners of on-line shops is that the majority of their visitors — by data statisticans for today approximately 60% — leave from page of virtual shop, and not having made in any purchases. Many try to struggle with it more favourable offers, someone searches for the reasons of a dissatisfaction of potential buyers in imperfection of technology of fulfilment of the order, and here analytical companies InfoSpace believes, that in all speed of loading of Web pages of Internet sites is guilty.

On purpose to make a content of the resource more accessible to what speed of work on the Internet does not allow to enjoy qualitative video and audio, the company has addressed for the help to Fireclick, just and engaged applications programming for acceleration of giving of a content and availability perfection.

According to representatives InfoSpace it strongly will help to relieve Internet users of irritability which they test each time addressing to the on-line seller for a site, and will lead to increase in sales volumes.

Company Fireclick appendix allows to accelerate loading of Web pages to 10 times, carefully analyzing each following most probable of cliques of the visitor on open web page.

Naveen Jain — reduce loading time!

Main analyst Naveen Jain considers, that Web site adaptation under technical possibilities of any Internet user is the most effective argument for prevention of development of the tendency of small on-line sales.

By the current moment on-line firms, according to experts, lose to $25 billion potential incomes because of Web sites incorrectly constructed for visitors. $21 billion from this sum is lost that buyers prefer to close page of Internet shop which, in their opinion, too is long loaded, laying thus carts full of the goods aside.

By data statisticans for today only the quarter of on-line buyers has access to really high-speed the Internet, however the majority of them has the high-speed Internet only on the work which office at all is not the best place for purchasing.

The tendency of similar misunderstanding between organizers of on-line shops and shops gradually develops, and causes itself chronically low break-even sales level and constant unprofitableness of many Internet enterprises, informs BusinessWeek.

Naveen Jain loves Social Projects

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China has toughened rules of registration of domains

The Chinese authorities have toughened rules of registration of domain names. About it writes Reuters referring to the representative of the Ministry of industrial and information technologies of China. As he said, it has been made with a view of struggle against distribution of a pornography and an illegal content.

China updates "the black list"

Also the authorities will update "the black list" former owners of the forbidden resources to prevent repeated registration of the sites by them.

While it is not clear, whether new rules will be applied only to the Chinese resources or restrictions will concern also the sites located outside of China, writes the edition. However, many of foreign resources, such as YouTube, Facebook and Twitter in China are blocked for a long time already.

To private persons have forbidden registration of domains

Since December, 14th in China registration by private persons of domain names has been forbidden. All wishing to register in a zone.cn a domain name have obliged to receive the permission in the Chinese information Internet centre, having given the licence for commercial activity.

Besides, in December of the power have founded for Internet users the award in 10 thousand yuans (1465 US dollars) for a denunciation of a resource extending a pornography.

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Buy of an exclusive content

At an abundance of offers in the content market difficult enough to find that is necessary for you, and at times it is necessary to spend a lot of time for searches of really qualitative content. On site Pure Content the texts written by skilled and already proved copywriters are collected.

Qualitative content for your blog

You are completely insured from purchase of not unique content as articles exposed on sale are checked on plagiarism, and stylistics and pithiness of articles written by copywriters you can check up independently and to choose that will suit you.

In shop of content Pure Content you can choose article on the necessary theme and in a price range comprehensible to you or order article in the concrete copywriter who to the greatest degree corresponds to your requirements. Also, you can subscribe on News Feeds operatively to receive the information on a new content.

Thus, if article completely meeting your requirements, in content shop was not, or if the specific text is necessary for you, you always can buy web content on site Pure Content.

Pure Content Promo

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5 most important reports Google Analytics for bloggers

The majority of bloggers knows, that itself such most powerful and free system of statistics of attendance, as Google Analytics represents. Heightened interest to the given system creates integration possibility between Google Analytics and Google AdWords. But for usual ordinary bloggers the given system has huge set of unnecessary reports. But it after all it doesn't matter, whether not so?!

Google Analytics for bloggers

In given article I wish to share with you 5 most important reports Google Analytics for bloggers. For convenience I have made screenshots of each of reports, therefore you can easily find a way to the given report from the account, being guided on screenshots.

1. Referring Sites (in menu Traffic Sources) or Sites-sources of transitions (in the menu traffic Sources).
The given report is very important, since visually shows sites referring to your blog and quantity of transitions from each of them.

2. Keywords (in menu Traffic Sources) or Keywords (in the menu traffic Sources).
The given report will show to you, on what key phrases visitors pass to your site from search systems. Also the given report will show exact quantity of transitions on each key phrase.

3. Content by Title (in menu Content) or the Maintenance on headings (in the menu the Maintenance).
The given report gives very important information on popularity of pages, publications. In the given report it is necessary to give special attention to columns «Time on Page» and «Bounce Rate». For page and a high indicator of refusals those pages of a site which "frighten off" visitors from your site will show small time to you. On the basis of data from this report, you can make for yourselves the list of the most popular publications.

4. New VS Returning (in menu Visitors) or New and come back (in the menu Visitors).
Each blogger, and not only, wishes to know, whether there are at a blog regular customers, the interested a content and loving a blog. The given report will show you a share of the new and come back visitors on your blog.

5. Map Overlay (in menu Visitors) or Imposing of data on a navigation chart (in the menu Visitors).
The information on in what countries there are your visitors, can be very important. Most likely, you will find out, that your audience is more international, than you assumed. Also the given information is irreplaceable, if you are engaged in commercial activity.

In the end it would be desirable to notice, that the new interface of system Google Analytics became more convenient previous, for example, there was very convenient possibility to add any report on the panel of tools («Add to Dashboard»).

A review of Google Analytics

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You do not have ideas for publications?

Many bloggers, not finding ideas for publications, throw the hobby, referring that blogs in the Network and without that a large quantity. Never it is necessary to hurry up, especially when business demands inspiration and brain storm.

The principal cause on which bloggers throw the blogs is banal — they do not have ideas for the future publications, a so-called, creative stupor. Getting to such situation, bloggers think, that all information which they could share, has run low, therefore and a blog it is possible to close safely.

I with all confidence assert, that they are not right!
I hear the same question in the address: «And whence to take ideas for the publications?».
This article also will be devoted the answer to this question!

Develop a blog-plan

First of all, it is necessary for you to develop a monthly content the plan for the blog. For the best presentation issue the plan in the form of the table or a calendar. On this plan fix days in which you will be engaged in the blog. Let, for example, it will be 3 working days or days off.

Basically the content for blogs shares on 2 original parts: on news and is informative-information. News includes announcements of the main events, various reviews of actions, directly, world news. An informative content — information publications, managements and other training materials.

The news content needs to be published regularly, every day. Information as required, but one time a week is not more rare. It is necessary for you to plan competently the blog-plan, in regular intervals having planned a content on days of week.

Try, that every week the content was various, instead of repeated day by day. It is necessary for you to achieve interest of your readers, that you and will reach by means of a variety that for the daily publications.

Excellent source of ideas

Excellent source of ideas for publications is the content from thematic resources. Subscribe for a number of thematic sources of the information, receive it, the most liked postpone in a special place. Then, in case of hit in a condition of a creative stupor, simply lift these of a selection, and all will be adjusted!

Very important rule — when you are going to write the publication for a blog, start to write, not reflecting. You should not see before yourselves "a paper blank leaf". Having started to write, the inspiration will find you, and to correct the text it is possible during check!

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How to create RSS channels for labels in Blogspot

Recently developers Blogspot have suggested all users of system to state the wishes concerning innovations which would be quite good for adding.

Many responses where there were remarks of rather already existing things have come — that is people write a pier make to us such function, and such function already renders is available. The tape for each label in a blog is one of such features RSS. About it today I will tell.

As usually, in Blogger the given option is realised much more difficult, than could be.
I hope, further the command of developers will gather and will give this to labels RSS a good and simple kind.

So, to receive RSS one of labels it is necessary to enter such url:
http://your-blog.blogspot.com/feeds/posts/default/-/labelname

In a part url with a blog name should substitute corresponding, and do not forget to add a symbol «-». Labelname — here the name of the necessary label.

For example, here RSS for one of my categories:
http://trendngeblog.blogspot.com/feeds/posts/default/-/SEO

To this method there is a small remark. If your blog is located on own server for RSS labels other design is used:
http://www2.blogger.com/feeds/blogid/posts/default/-/labelname

In this case you should know the blog id. For this purpose come into the control panel and click the button for creation of new record. In an address line of a browser there will be something like:
http://www.blogger.com/post-create.g? blogID=1234567980123456789

From here also copy value blog id.

Density of keywords — one of the major aspects at ranging

Aim to take high positions in results of search delivery of search systems (SERP) it is caused by desire to direct on a site a considerable quantity of target visitors.

Density of keywords — one of the major aspects which everyone who wishes to achieve positive results in advancement of sites should know. At present ranging of sites depends on density of keywords in search systems.

So, first of all let's be defined for the purpose of search optimisation (SEO).
Present, that you sell ceramic dolls from the commercial site. We will assume, that someone in a search line will enter a phrase «ceramic dolls». How you consider, on what place in results of search delivery (SERP) there will be your site by this inquiry? Whether there will be your site in ТОП-10?

If your site is allocated with nothing among others similar can even not count on the first lines in results of search delivery (SERP). Your site, in that case, will settle down very far from top.
Imagine the buyer who searches just for that you sell, but cannot find your site since your site is very far from the first page of results of search delivery (SERP). Really you think, what the user for the sake of your site will rummage 1000 results of search delivery (SERP)?

In our case the purpose of search optimisation (SEO) is use of the methods, capable to lift a site in results of search delivery of search systems on a key phrase «ceramic dolls».
In the general case the purpose of search optimisation (SEO) consists in application of the various methods, capable to lift an advanced site in results of search delivery of search systems on necessary keywords and phrases.

Results of numerous researches confirm that fact, that if the potential visitor/buyer will not find your site among the first 20 results the potential client or will take advantage of these 20 results, or will search by other search inquiry. That's it now the density of keywords solves very many.
Search systems use the special algorithms in the work, allowing to count density of keywords and according to results define ranging of sites by various search inquiries.

You, probably, noticed, that on page of results of search delivery fat keywords entered to us in a search line are allocated. Thanks to it, we can choose the sites most suitable for our needs from huge set.

The thematic highly specialised articles optimised under certain keywords or phrases, is the best decision in the circumstances. Let's return to our example about ceramic dolls. It is necessary for us to write articles optimised under a key phrase «ceramic dolls». Thus, when the web-syorfer in a search line of search system will enter a key phrase «ceramic dolls», our site will be order above in results of search delivery (SERP).

Placing on the site articles optimised under those keywords which are searched most often by your potential visitors/buyers, you, thereby, improve positions of the site in results of search delivery of search systems on these keywords or phrases.

In connection with capital improvement of algorithms of search systems you cannot get for the first lines in results of search delivery by frequent repetition of keywords or phrases. For it severe punishment will follow.

The theme of density of keywords in article still remains burning. We will assume, that you wish to write article in volume to 500 words, optimised under a key phrase «ceramic dolls». What percent repeatability (density) of keywords or phrases in article with such parametres is ideal? 4% (20%), 7% or at all 12% can?

You should be extremely cautious, since for the big percent search robots can apply strict measures in relation to your site, and the underestimated percent will be at all insufficient for hit for the top lines of search delivery. How to be? What to choose?

True answers to all these and other numerous questions are known only by developers of algorithms for search robots… But they are silent…
The majority of web masters in the work the density of keywords in a range from 3% to 15 % adhere.

One web masters wrongly believe, that, having inserted a keyword or a phrase in heading of web page and in the beginning of each paragraph, it will give amazing effect. Others also wrongly believe, that, having used 18 times a key phrase «dolls ceramic» and 2 times «ceramic dolls» in article from 500 words, having received 4% density of keywords, they will achieve tremendous effect.

If you for advancement of your site do not use articles optimised under thematic both highly specialised keywords and phrases you lose the powerful tool the Internet — marketing. Without it it will be heavy to you to take high positions in results of search delivery of search systems.

At all do not forget about admissible for each search system density of keywords.

If you wish to transform target visitors of your site into the single buyers or even constant clients, use in the work the highly specialised optimised articles.

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5 elements of web page in which it's necessary to place keywords

All of us have read a large quantity of articles about how to select keywords and correctly to make of them the list as by means of keywords to make a site, relevant to certain search inquiries. Let's consider the problem more detailed placings of keywords on web pages.

From that knowledge where and how to place keywords on web page, success or a failure of your SEO-company depends.

On each web page there are 5 elements in which it is necessary to place keywords:

1. Page heading (tag title).
2. Page keywords (Meta-tag keywords).
3. The page description (Meta-teg description).
4. The alternative text for pictures (Alt-tag).
5. Web page contents (tag body).

From all elements of web page set forth above the most important of all are page contents. In more details about it further.

For now let's disassemble this list one after another.

Element №1. Page heading (tag title)

At first we will disassemble page heading (tag title). This element the very first and most important of all other elements in the block head any web page.

Heading of web page you can observe the browser Internet in the uppermost line. To be convinced of it, start any browser, for example, Internet Explorer, Opera or Mozilla Firefox, come on any site and compare contents tag title with the uppermost line in these browsers. Search systems use this tag in the purposes — for gathering of the information on a site and subjects definition, and also use in results of search delivery (SERP) as the web page name.

In web page heading it is recommended to use from 60 to 115 symbols. Following data there should enter: the company name if it is the known company and as the most important keywords.

Remember! Web page heading — the short description.
Besides the aforesaid contents tag title are used as the web page name at addition in browser bookmarks.

Element №2. Page Keywords (Meta-tag keywords)

Now we will talk about Meta-tag keywords and description. Some time back Meta-tag keywords it was used at site addition in an index of search systems. But these times of business of bygone days... Now search systems simply ignore this tag since cases of use of it tag in the "dirty" purposes are frequent. Some search robots pay attention to this tag for definition of subjects of a site.

Keywords should be divided a comma. In the list beginning place the most important keywords, further on decrease of their importance. Search robots have ceased to pay attention to the register in which there are the keywords, therefore now all keywords can be printed in the bottom register.

There is a recommendation rather Meta-tega keywords: to use either 25 keywords, or 1000 symbols. It is better to use not an individual keyword, and a word-combination from 2-3 words.

Element №3. The page description (Meta-tag description)

Meta-teg description — one more element of a site in which it is necessary to place keywords. Search robots look through this tag about presence of keywords, and also, compare contents to contents of the site. Very important circumstance is also that search robots use contents Meta-tag description as the web page description in results of search delivery (SERP).

Data tag should contain the short description of web page, but no more than 50 words.

Element №4. The alternative text for pictures (Alt-tag)

Alt-tags Represent the text description of contents of a picture i.e. if for any reasons the picture is not loaded, and this picture has an alt-text instead of a picture this text will be displayed.

Alt-tags Apply to convenience of those the Internet of users at which for any reasons the drawing is not displayed.

Many search systems index contents of it tag, accordingly keywords there can contain. Only do not forget, that the alt-text should correspond to the image, to be a so-called text equivalent. Do not use alt-tag with reference to images of design of web page, such as dividing lines, markers …

Element №5. Web page contents (tag body)

So, at last we have reached the basic element of a site — tag body, an element which contents most of all interest Internet users. The basic search robots any more will not give you 1 line in results of search delivery (SERP) only because of presence of several repetitions of a keyword on page of your web site. There there can be only the most relevant to concrete search inquiry web page.

That it to achieve, you should introduce the picked up keywords in a code of web pages, observing frequency of their repetition. Adhere to a following rule: for each concrete page will choose 1-2 keywords and optimise corresponding page under them.

Present, that you prepare presentation of your new site or the goods. Then, for example, slides of yours PowerPoint presentations — paragraphs. They should be short and accurate. The same as and in PowerPoint presentations, you can use lists for transfer of benefits of your site or the goods, each time focusing attention to the picked up keywords.

Introduce the picked up keywords in listed above 5 elements of each web page, and you rather improve the current positions and results.

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Content — the King of the Internet

To begin with answer me such question — that Internet users and search robots search on the Internet? A right answer — a content!

The content is for the sake of what we leave in the Internet! Now answer other question — what for people fill the sites with not optimised drawing which because of the lacks perniciously affects visitors of a site?

Remember! People in overwhelming majority use the Internet for information search which is presented in the text form.

The relevant content should be on the first place in the course of search optimisation of a site (SEO) as the content makes huge impact on ranging in search delivery!

The most important lesson of search optimisation (SEO)

The Internet — a well of the various information. Search robots help users to find any content necessary for them, sending the spiders on searches of sites on which this content is presented. Then the search robot analyzes the sites collected by a spider and ranges them in decreasing order depending on that, how much precisely content of each of them corresponds to search inquiry of the user.

The most relevant content, and, hence, and a site, high positions will take in results of search delivery by corresponding search inquiries. All is simple! Undoubtedly, there are other methods of search optimisation (SEO) which also influence site ranging in search systems, but it is separate conversation.

You can have a site most optimised for search robots on the Internet but if on a site there will be no content such site cannot be to something relevant, accordingly, there will be no site in TOP10 search delivery.

As nonprofessional developers use in the work methods of "black" search optimisation (SEO), is artificial influencing on results of search delivery, developers of search systems should struggle and change regularly with it algorithms of work.

In the unique way to increase site ranging, putting into practice it is exclusive receptions of "white" search optimisation (SEO), creation of a site with a considerable quantity of a content unique and useful to users is.

For example, in 2001, any person who was engaged in search optimisation (SEO), would tell to you, that you should use without fail meta-tegi keywords and description (for entering into them of keywords and the description accordingly). And for that moment would be right.

For today meta-tegi keywords and description do not render actually any influence on ranging of sites. But at the same time it would be wrong to tell, that you should not use them in the work as some search systems still look on meta-tegi at ranging.

It is next time visually shows that fact, that the industry of search optimisation (SEO) undergoes constant updatings and changes, therefore you should be always informed about all last events to remain at top. Probably, that it is the most important lesson of search optimisation (SEO) from all.

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10 methods of increase of periodicity of visiting of your blog search robot Google

Stable regular visiting of your blog by search robot Google is a sign on that your site in somebody "honour" at Google.

To achieve regular visiting of a site by search robot Google means to make a blog really useful and valuable.

If you think, that it is very simple — you are mistaken. In this article I will list you working methods of realisation of the given scheme.

1. Update a content often and regularly. From the name, I think, all and without comments clearly. I will specify only periodicity of updating of a site — 3 times a week quite enough if there is no possibility to update daily.
2. Be convinced of correct work of a server. Regularly pay attention on availability of a server which shows, for example, Google Webmaster tools. Besides it I will recommend following 2 services: Pingdom and Mon.itor.us.
3. Test speed of loading of pages of a site. If your pages or, for example, documents PDF are long loaded — the search robot will leave from your site and long time can not come back.
4. Be convinced that on a site there is no not unique, duplicated content on different URL. It speaks simply — the more pages with an identical content indexes the search robot, the remains to time for pages with a unique and useful content less.
5. Receive as much as possible entering links from popular sites.
6. Define speed of reindexation of a site by means of Google Webmaster tools.
7. Add a sitemap.
8. Be convinced, that your server gives correct headings.
9. Be convinced, that each page of a site has the unique heading and meta-tegi.
10. Pay attention on periodicity from which search robot Google comes on your site, analyze and compare.

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15 practical recommendations for hit in TOP-10 Google

In the course of work on site advancement it is necessary to carry out the big spectrum of various works, among which drawing up of a semantic kernel, selection of a domain name, working out of strategy for reception of entering links etc.

In this article I would like to direct your attention to optimisation of pages of a site under search systems. It is very important process since site optimisation makes considerable impact on attendance.

Further 15 practical recommendations about optimisation of pages of sites follow:

1. Presence of unique heading at each page of a site. Headings of pages of a site should include corresponding keywords under which the concrete page is optimised. The site name is recommended to be inserted after the name of concrete page.
2. Presence unique meta-tags. Certainly, meta-keywords by the basic search systems it is not considered, but about meta-description to forget I do not recommend. At drawing up meta-description take advantage of corresponding 7 recommendations.
3. Meta-keywords should contain only those keywords and phrases under which the concrete page of a site is optimised.
4. On one page there should be only one heading of level H1 with the basic keywords.
5. Use subtitles H2 and H3 levels for splitting of the text into semantic parts. It promotes improvement of their readership.
6. For content formatting use the marked and numbered lists, allocation fat and italics.
7. Use text links, links in the form of graphic elements and elements of multimedia it is necessary to avoid whenever possible.
8. Take care of presence of a detailed sitemap referring to each page of your site.
9. Take care of that all pages of your site contained a unique content. Take for a rule not to place with itself the duplicated content.
10. Write a content for users, instead of for search robots. If you arrive differently from similar texts you do not receive return.
11. Contents of images are not scanned by search systems, therefore, if you have a choice between a text and graphic content will choose the first or both simultaneously. The same concerns and multimedia objects.
12. Using images, do not forget for each of them to register corresponding alt-descriptions.
13. The Content of pages should contain key phrases under which each of them is optimised.
14. The Main page of your site should contain references to the most important pages and sections. Anchors of these links should contain corresponding keywords.
15. Your site should be accessible both for users, and for search robots. Each page of a site should contain references to the most important pages and site sections. Besides it each page of a site should contain the reference to a sitemap.

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Merge of SEO-technologies and public relations

Conversations on importance SEO in the field of public relations for last years become more and more intensive. For example, the same press releases - fine means of optimisation. With development Google and Yahoo News, optimisation by means of press releases became excellent possibility of long-term and short-term advancement in search systems.

Both public relations can be used for optimisation, and optimisation can be applied to advancement of public relations. Merge of area of PR-technologies to area of SEO-technologies inevitably.
Any of these technologies is not based on a seed capital or advertising. Advancement in offline and online-publications works also, as well as web page advancement in search systems.
PR-managers are ready for a long time to uses of SEO-technologies in the work.

But at the same time it's clear, that experts in public relations cannot influence a policy of the company. At the same time corporate PR-blogs can operate the content somehow. Work methods can be different:

* press releases;
* on-line collections of press releases;
* corporate blogs;
* spets-reportings and official documents;
* email-archives;
* radio-interview archives;
* on-line seminars;

All these methods can be used both in the separate PR-company, and together with a corporate site.

Photo: Scoutj

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Ideas for creation of a fresh SEO-content

Ideas for creation of the optimised content do not roll on road. Often updated content will pay off good inflow of the traffic, thereby — to secure with trust of search systems.
However, especially if your blog exists already long enough, ideas for a content corresponding to criteria SEO can run low. Here five ideas which will help you to receive a push for creation of the optimised content.

1. Esteem other blogs.
Reading of another's blogs — a reliable source of ideas.
Certainly, speech does not go about copying. Their content can simply give a necessary push for your own ideas, push on interesting thought. It helps to find a theme, or to look on habitual on the other hand.
2. Look through Google Trends.
This service will help to find out the latest popular inquiries for your subjects within day. Having understood tendencies of reader's requirements, it will be easy to you to choose a vital topic.
3. Look through comments.
It never takes away a lot of time, but for nothing to read and answer it is not necessary. Each time, looking through comments, prepare a sheet of paper — there you will write out most often meeting questions, themes which more all interest readers. That can be easier — give to your readers that they wish to see.
4. Use tool Keyword Suggestion.
One of the best ways to create the new optimised content on your blog. It is possible to use Keyword Suggestion for revealing both new key phrases of your subjects, and the most popular. Each such inquiry gives idea at least for one article.
5. Analyse page of questions and answers.
Recently this tendency grows: after all ideas of posts simply lay on a surface. Readers set to community questions on which would like to receive answers — why to you not to give them. You can use such resources, as WikiAnswers and Yahoo! Answers.

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