Saturday, November 14, 2009

Blogger — today and tomorrow

Some time of back users of the blogger have asked to describe in a few words the project what Blogger is now and that would like to see in the future. Results for the best presentation have arranged in the form of a cloud of tags. So, now service for blogs Blogger sees to users such:

Easy

And here so they would like to see Blogger in the future

Better

We wait for following functional updatings

At developers it is certain will than be engaged, after all to carry out desires of users is their direct calling.

How to create RSS channels for labels in Blogspot

Recently developers Blogspot have suggested all users of system to state the wishes concerning innovations which would be quite good for adding.

Many responses where there were remarks of rather already existing things have come — that is people write a pier make to us such function, and such function already renders is available. The tape for each label in a blog is one of such features RSS. About it today I will tell.

As usually, in Blogger the given option is realised much more difficult, than could be.
I hope, further the command of developers will gather and will give this to labels RSS a good and simple kind.

So, to receive RSS one of labels it is necessary to enter such url:
http://your-blog.blogspot.com/feeds/posts/default/-/labelname

In a part url with a blog name should substitute corresponding, and do not forget to add a symbol «-». Labelname — here the name of the necessary label.

For example, here RSS for one of my categories:
http://trendngeblog.blogspot.com/feeds/posts/default/-/SEO

To this method there is a small remark. If your blog is located on own server for RSS labels other design is used:
http://www2.blogger.com/feeds/blogid/posts/default/-/labelname

In this case you should know the blog id. For this purpose come into the control panel and click the button for creation of new record. In an address line of a browser there will be something like:
http://www.blogger.com/post-create.g? blogID=1234567980123456789

From here also copy value blog id.

Wednesday, August 19, 2009

5 elements of web page in which it's necessary to place keywords

The lost key

All of us have read a large quantity of articles about how to select keywords and correctly to make of them the list as by means of keywords to make a site, relevant to certain search inquiries. Let's consider the problem more detailed placings of keywords on web pages.

From that knowledge where and how to place keywords on web page, success or a failure of your SEO-company depends.

On each web page there are 5 elements in which it is necessary to place keywords:

1. Page heading (tag title).
2. Page keywords (Meta-tag keywords).
3. The page description (Meta-teg description).
4. The alternative text for pictures (Alt-tag).
5. Web page contents (tag body).

From all elements of web page set forth above the most important of all are page contents. In more details about it further.

For now let's disassemble this list one after another.

Element №1. Page heading (tag title)

At first we will disassemble page heading (tag title). This element the very first and most important of all other elements in the block head any web page.

Heading of web page you can observe the browser Internet in the uppermost line. To be convinced of it, start any browser, for example, Internet Explorer, Opera or Mozilla Firefox, come on any site and compare contents tag title with the uppermost line in these browsers. Search systems use this tag in the purposes — for gathering of the information on a site and subjects definition, and also use in results of search delivery (SERP) as the web page name.

In web page heading it is recommended to use from 60 to 115 symbols. Following data there should enter: the company name if it is the known company and as the most important keywords.

Remember! Web page heading — the short description.
Besides the aforesaid contents tag title are used as the web page name at addition in browser bookmarks.

Element №2. Page Keywords (Meta-tag keywords)

Now we will talk about Meta-tag keywords and description. Some time back Meta-tag keywords it was used at site addition in an index of search systems. But these times of business of bygone days... Now search systems simply ignore this tag since cases of use of it tag in the "dirty" purposes are frequent. Some search robots pay attention to this tag for definition of subjects of a site.

Keywords should be divided a comma. In the list beginning place the most important keywords, further on decrease of their importance. Search robots have ceased to pay attention to the register in which there are the keywords, therefore now all keywords can be printed in the bottom register.

There is a recommendation rather Meta-tega keywords: to use either 25 keywords, or 1000 symbols. It is better to use not an individual keyword, and a word-combination from 2-3 words.

Element №3. The page description (Meta-tag description)

Meta-teg description — one more element of a site in which it is necessary to place keywords. Search robots look through this tag about presence of keywords, and also, compare contents to contents of the site. Very important circumstance is also that search robots use contents Meta-tag description as the web page description in results of search delivery (SERP).

Data tag should contain the short description of web page, but no more than 50 words.

Element №4. The alternative text for pictures (Alt-tag)

Alt-tags Represent the text description of contents of a picture i.e. if for any reasons the picture is not loaded, and this picture has an alt-text instead of a picture this text will be displayed.

Alt-tags Apply to convenience of those the Internet of users at which for any reasons the drawing is not displayed.

Many search systems index contents of it tag, accordingly keywords there can contain. Only do not forget, that the alt-text should correspond to the image, to be a so-called text equivalent. Do not use alt-tag with reference to images of design of web page, such as dividing lines, markers …

Element №5. Web page contents (tag body)

So, at last we have reached the basic element of a site — tag body, an element which contents most of all interest Internet users. The basic search robots any more will not give you 1 line in results of search delivery (SERP) only because of presence of several repetitions of a keyword on page of your web site. There there can be only the most relevant to concrete search inquiry web page.

That it to achieve, you should introduce the picked up keywords in a code of web pages, observing frequency of their repetition. Adhere to a following rule: for each concrete page will choose 1-2 keywords and optimise corresponding page under them.

Present, that you prepare presentation of your new site or the goods. Then, for example, slides of yours PowerPoint presentations — paragraphs. They should be short and accurate. The same as and in PowerPoint presentations, you can use lists for transfer of benefits of your site or the goods, each time focusing attention to the picked up keywords.

Introduce the picked up keywords in listed above 5 elements of each web page, and you rather improve the current positions and results.

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