5 positive factors
1. Use of keywords in headings.
2. Links.
3. Texts of entering links.
4. Links in a site.
5. Age of a site.
5 negative factors
1. The server is often inaccessible.
2. Very similar or duplicated content.
3. Proceeding links on sites with bad reputation.
4. Participation in sale of links.
5. Double title and meta-tags for many pages.
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