Viacom will condemn bloggers for Comedy Central

The owner of channel Comedy Central company Viacom has promised to condemn bloggers which will place without the permission in the Internet episodes of their comic shows. The company will toughen the control over intellectual property after rupture of relations with Hulu, writes THR.

The annoying reticence

Viacom to which belongs Comedy Central, could not agree with Hulu about advertising deductions for display of comic shows "The Daily Show" and "The Colbert Report", it is informed in blog The NY Times. In this connection vice-president Hulu Andy Forssell has promised since March, 10th to stop show channel Comedy Central display. Thus show episodes, and also full archive of transfers will be still accessible on their official sites.

Internet users distinguish essential distinctions of on-line players Hulu and Comedy Central. So, bloggers can place any fragment which has liked them of show by means of player Hulu with itself in a blog. Portal Comedy Central offers users of the a little preliminary selected fragments of each episode of show. Thus representative Viacom has declared, that the company will pursue bloggers which will continue to spread after March, 9th in the Network not authorised Viacom show fragments.

Viacom VS Bloggers

The situation with illegal placing of fragments is ambiguous as in "The Daily Show" on a regular basis fragments from an aether of other channels are used, in particular CNN and Fox News. And these fragments are used on the lawful bases thanks to a principle "fair use" which extends on news channels. However Viacom opposes that Internet sites and bloggers earned on advertising on the resources, using their comic content.

Hulu is free service of viewing of video, accessible to inhabitants of the USA. Hulu belongs to owners of popular channels NBC, Fox and ABC and is a legal platform for display of episodes of television shows and films. The portal receives a content directly from legal owners and shares with them a part of incomes of advertising placing. Hulu has been officially started in March, 2008, and content Comedy Central has appeared on Hulu after three months.

By data comScore number of visitors of portal Hulu is made 44 million by person in a month. According to The NY Times, legal owners of a content usually receive from 50 to 70 percent of advertising gain Hulu. The portal takes away the rest to itself.

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5 most important reports Google Analytics for bloggers

The majority of bloggers knows, that itself such most powerful and free system of statistics of attendance, as Google Analytics represents. Heightened interest to the given system creates integration possibility between Google Analytics and Google AdWords. But for usual ordinary bloggers the given system has huge set of unnecessary reports. But it after all it doesn't matter, whether not so?!

Google Analytics for bloggers

In given article I wish to share with you 5 most important reports Google Analytics for bloggers. For convenience I have made screenshots of each of reports, therefore you can easily find a way to the given report from the account, being guided on screenshots.

1. Referring Sites (in menu Traffic Sources) or Sites-sources of transitions (in the menu traffic Sources).
The given report is very important, since visually shows sites referring to your blog and quantity of transitions from each of them.

2. Keywords (in menu Traffic Sources) or Keywords (in the menu traffic Sources).
The given report will show to you, on what key phrases visitors pass to your site from search systems. Also the given report will show exact quantity of transitions on each key phrase.

3. Content by Title (in menu Content) or the Maintenance on headings (in the menu the Maintenance).
The given report gives very important information on popularity of pages, publications. In the given report it is necessary to give special attention to columns «Time on Page» and «Bounce Rate». For page and a high indicator of refusals those pages of a site which "frighten off" visitors from your site will show small time to you. On the basis of data from this report, you can make for yourselves the list of the most popular publications.

4. New VS Returning (in menu Visitors) or New and come back (in the menu Visitors).
Each blogger, and not only, wishes to know, whether there are at a blog regular customers, the interested a content and loving a blog. The given report will show you a share of the new and come back visitors on your blog.

5. Map Overlay (in menu Visitors) or Imposing of data on a navigation chart (in the menu Visitors).
The information on in what countries there are your visitors, can be very important. Most likely, you will find out, that your audience is more international, than you assumed. Also the given information is irreplaceable, if you are engaged in commercial activity.

In the end it would be desirable to notice, that the new interface of system Google Analytics became more convenient previous, for example, there was very convenient possibility to add any report on the panel of tools («Add to Dashboard»).

A review of Google Analytics

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10 excellent ways of a productive investment of money

So, you have a blog, and as money which you are ready to invest in development. Probably 2 variants of similar succession of events: or you have come to a blog sphere with the ready budget, or you have earned the given financial assets on the blog, and you, in turn, have decided them to invest.

I offer you 10 excellent ways of a productive investment of money in development of your blog:

1. Order in professionals blog redesign.
Remember, you have only 1 chance to make impression on the visitor — only at initial visit.
Besides it appearance helps with a blog monetization, formation and strengthening in consciousness of target audience of your brand etc.

And in general, the unique and professionally executed appearance of a blog will play to you time and again kind service.

2. Get over on the allocated server (dedicated server).
The given measure is simply necessary in case of wide popularity of your blog. The Hosting-provider will not sustain the big loadings on a server, created by huge streams of traffic on your blog, therefore reflect in advance on moving on the allocated server.

3. Will put up money in advertising.
Let's admit, that your site already is the owner of professionally executed and unique appearance and is ready to take up «mullions-strong traffic» from the Internet.
For improvement of results, it would be quite good to you to be engaged in advertising purchase, placing of the banners on corresponding platforms. Besides it you can receive quite good enough positions in results of search delivery of search systems, buying text references.

4. Buy the review for a blog.
The given action has something the general with advertising, but carries recommendatory, instead of advertising character thanks to what brings the considerable response, at the correct approach, certainly.

5. Order in the programmer working out of any free, unique and potentially demanded plug-in.
Certainly, here it is meant, that you are not the programmer and that you have an idea into the plug-in account. The release of a demanded product FREE OF CHARGE, in our case of a plug-in, will create a huge agiotage round your project that will by all means affect reference popularity of a blog, and also on positions in search systems, attendance etc.

6. Order in the web master creation of a free theme for Wordpress.

The given action inherently repeats the previous point, therefore I will not stop in detail on it.

7. Will put up money in creation of a unique product.
For example, prepare release of the electronic book in format PDF. Usually creation of a similar product is free but if you suddenly want to make something over allocated and demanding some expenses why and is not present? After all in the future to you it with interest will return!

8. Will invite co-authors.
If your blog is popular enough in the circles search of co-authors is possible. Besides, having found several co-authors, at you time for development of other projects will be liberated.

9. Add something brand new in functionality of the blog.
Let it will be either a highly specialised social network or a profile forum.

10. Test in practice earlier not tested ways of a monetization of a blog, and then publish results with the comments on a blog.
People adore to read about new ways of a monetization, like to see real figures, like to read another's histories of success…
So take advantage of it! Your readers will is unreal are grateful to you for granting of a such content, for what will generously thank you return links!

Let's sum up.
Above I have listed to you 10, in my opinion, irresistible and conclusive ways of a productive investment of money in blog development.

At you is what to add? And, can, you with something do not agree? So share it in comments!

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Important recommendations for bloggers

1. Offer a subscription variant on E-mail.

Basically bloggers love RSS-subscriptions and forget about not advanced users, got used to subscribe by means of E-mail. If you do not wish to lose readers it is obligatory near to the subscription button on RSS place the subscription form on E-mail.

Users will choose a way which is more convenient. By the way, FeedBurner offers possibility of a free subscription on E-mail, the sin not to take advantage!

2. Give blog page under the description of technology RSS.
As the most part of your users, possibly, has no representation about technology RSS, it would be simply magnificent, if you have explained to them, that RSS from yourself represents, what pluses possesses etc.

3. Specify in possibility of commenting of publications of your blog.
The users not familiar with blogs, hardly guess that you have a commenting possibility. Therefore obviously call them for commenting, display number of comments to publications etc. In general, draw attention of users to commenting.

4. Explain to the users, that such a blog and difference of a blog from usual sites.
Many users do not know, that such a blog at all or simply do not know differences between a site and a blog. Explain them, that a blog — regularly updated site with possibility of a subscription to new publications and possibility of their commenting.

5. Create page «About itself».
On this page tell about itself, and also about the blog. By the way, it is excellent a place where it is possible to place the information from point 4.

6. Avoid a professional slang.

Bloggers like to use quite often slangy phrases, not clear to the people who are not concerning web technologies. Talk to the users in clear all language, avoiding a professional slang.

7. Carefully select widgets for the blog.
There is a large quantity widgets which hardly will be useful to you. At a choice widgets be guided by abilities and requirements of the users.

8. Allocate navigation on a blog.
Many bloggers think, that all and without that it is clear how to move on their blogs, but they are mistaken. For users the type of navigation realised on tags can be not clear.

9. Know places of a congestion of your target audience.
Many bloggers use standard ways of attraction of an audience on the resources: commenting of other blogs, social networks, citing of thematic blogs, posting at forums.

If you work in sphere where users are far from blogs and other web knowledge these methods, quite possibly, can not work. In this case you should think over where your target audience gathers and to find a way to entice on the blog.

10. Involve target audience on thematic social resources for the purpose of the advancement.
The scheme very simple — from you is required to involve target audience not on the resource, and on social thematic sites where they can read only the best publications on their interesting theme and to vote for the liked.

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• Viacom will condemn bloggers for Comedy Central
• 5 most important reports Google Analytics for bloggers
• 10 excellent ways of a productive investment of money
• Blogger — today and tomorrow

Blogger — today and tomorrow

Some time of back users of the blogger have asked to describe in a few words the project what Blogger is now and that would like to see in the future. Results for the best presentation have arranged in the form of a cloud of tags. So, now service for blogs Blogger sees to users such:

And here so they would like to see Blogger in the future

We wait for following functional updatings

At developers it is certain will than be engaged, after all to carry out desires of users is their direct calling.

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