Yahoo! will continue to publish agency AP news

News agency Associated Press has entered into the new licence agreement with corporation Yahoo!, allowing last to use news content AP.

Transaction conditions are not disclosed yet

Financial conditions of the transaction are not disclosed yet. Also it is not specified, for what term the new contract is signed. Earlier it was informed, that the companies are close to agreement undertaking, however was not specified, when it will take place. Also it was noticed, that Associated Press plans to increase payments for the right of a reprint of the news.

Chief executive AP Tom Curley has noticed, that during negotiations possibility of introduction of an additional payment for some notes was discussed. It was supposed, that exclusive histories will cost more expensively, than the spot news which publish also other agencies. However the source familiar with conditions of the agreement, has noticed, that the new contract of similar payments does not provide.

Disagreements concerning the new agreement

Representatives Associated Press also have noticed, that negotiations on an occasion of new agreements with companies Google and Microsoft now proceed. Thus news searcher Google News has ceased to publish news agency materials in the end of December of last year.

Hardly earlier representatives AP have declared possibility of introduction of new service which will allow Internet editions to get exclusive access not only to news notes, but also a multimedia content of news agency. According to management Associated Press, it will allow the company to increase incomes.

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The mass protest of consumers

Two groups on protection of the rights of consumers have directed to the Federal Trading Commission of the USA (FTC) the letter with the request to block acquisition by corporation Google of the operator of mobile advertising AdMob. About it writes InformationWeek.

The market of mobile advertising

According to representatives of organisations Consumer Watchdog and Center for Digital Democracy, search the giant thus tries to redeem to itself road on the market of mobile advertising. For consumers it can turn back a rise in prices for advertising and reduction of assortment of offers. Also the organisations are anxious by threat of decrease in level of the user safety in case of association Google and AdMob.

Several days before FTC has decided to find out more in detail about conditions and consequences of purchase of the operator of mobile advertising AdMob corporation Google for 750 million dollars.

Any difficulties — all OK!

In most Google any difficulties with registration of absorption have not seen. According to representatives of corporation, in the market of mobile advertising more ten players works, and the competition in branch is great enough. Also they have assumed, that special attention to the transaction has been connected with successes Google — in particular, in the market of contextual advertising.

Google has informed on purchase AdMob on November, 9th, 2009. It was provided, that the corporation should pay purchase by the securities. After the announcement of absorption of analytics noticed, that Google has paid for AdMob some annual turnovers of last.

The total amount of the means involved on the market of mobile advertising, this year should reach 416 million dollars. By data eMarketer, it will make 0,4% from all advertising market. According to experts, writes the edition, in case of successful absorption Google of operator AdMob, competitors of corporation, such as Microsoft and Yahoo, can reflect on expediency of the conclusion of similar transactions with remained advertising operators.

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FTC was engaged in transaction Google and AdMob

The federal Trading Commission of the USA (FTC) has decided to penetrate more in detail into conditions and consequences of purchase of the operator of mobile advertising AdMob corporation Google for 750 million dollars. About it it is spoken in blog Google devoted to relations with state bodies.

FTC it is guarded by result of the transaction

Employees FTC have requested at Google the additional information under the transaction. As a result purchase end is postponed for uncertain term.

In Google assert, that any difficulties with absorption registration it is not expected, as in the market of mobile advertising more ten players works, and the competition in branch is great enough. Employees of corporation assume, that more attentive, than usually, transaction consideration is connected with successes Google — in particular, in the market of contextual advertising.

AdMob it should be happy...

Google has informed on purchase AdMob on November, 9th, 2009. Purchase payment will be made by bonds Google. By corporation calculations, registration of the transaction taking into account reception of permissions from financial bodies, should be carried out in a current of several months. After the announcement of absorption of analytics noticed, that Google has paid for AdMob some annual turnovers of last.

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