The Formula of a New Adv Cost

The State Office of Public Prosecutor of the State of Texas has asked search engine Google to open the formula of calculation of quotations on the advertising within the limits of anti-monopoly investigation, opened concerning by Google.
As explains The Wall Street Journal, thus the Office of Public Prosecutor has specified the inquiry made in September of last year. During the investigation it should be found out, whether the most popular searcher in the World has broken the anti-monopoly law.

The inquiry of the Texas Office of Public Prosecutor, apparently, is connected with investigation of activity Google in the advertising market which has been begun by Euro-commission in February, 2010. Competitors have complained of a search engine, in particular, representatives of the online service Ciao which is a part belonging Microsoft of search engine Bing.

Twitter takes root into another's web sites

Twitter on March, 15th announced a platform @anywhere, allowing to integrate resource functions on foreign sites. For support @anywhere it is enough to owners of sites to add some lines in a page code.

The partner agreement

In particular, the user can send messages in Twitter from partners @anywhere. Besides, @anywhere allows to become, for example, the constant reader of the author of the material placed on a site, and also to find new interesting microblogs. All it is made without calling on site Twitter.

Mutually advantageous cooperation

Support of a new platform has already declared a number of large resources. Their number includes Internet shop Amazon, portal Yahoo!, video hosting YouTube, Bing, social service Digg, newspaper The New York Times, edition The Huffington Post and others.

Exact date of start @anywhere is not called. It is expected, that it will take place in the near future.

Microsoft became sponsor for "The Simpsons"

Within the limits of an advertising campaign of search system Bing corporation Microsoft became the sponsor of a cartoon serial "The Simpsons". On it informs The Telegraph. Campaign started on March, 11th in 6 evenings on British channel Channel 4 and will last within 3 months.

The Simpsons use Bing

Before and after each series, and also during commercial breaks plots with The Simpsons using Bing the family will be shown. Campaign is dated for 20 anniversary of a cartoon film and is for Bing the first transaction with the British TV.

"The Simpsons" sponsorship is a part of mullions-strong advertising campaign Bing. The first advertising of search system has taken place on March, 11th during a direct transmission of a match 1/8 endings of League of champions: "Manchester United" vs "Milan".

№2 Yahoo! — Google №1 — Bing №3

Company Microsoft repeatedly declared, that wishes to make Bing the 2nd after Google. However now Bing takes only the 3rd place (2nd place Yahoo!). According to company Net Applications, the highest share (85,74%) search inquiries in the world is necessary on Google. Then follows Yahoo! (6,09%) and Bing (3,39%).