Trend Nge Blog

Sunday, August 23, 2009

How to create RSS channels for labels in Blogspot

Recently developers Blogspot have suggested all users of system to state the wishes concerning innovations which would be quite good for adding.

Many responses where there were remarks of rather already existing things have come — that is people write a pier make to us such function, and such function already renders is available. The tape for each label in a blog is one of such features RSS. About it today I will tell.

As usually, in Blogger the given option is realised much more difficult, than could be.
I hope, further the command of developers will gather and will give this to labels RSS a good and simple kind.

So, to receive RSS one of labels it is necessary to enter such url:
http://your-blog.blogspot.com/feeds/posts/default/-/labelname

In a part url with a blog name should substitute corresponding, and do not forget to add a symbol «-». Labelname — here the name of the necessary label.

For example, here RSS for one of my categories:
http://trendngeblog.blogspot.com/feeds/posts/default/-/SEO

To this method there is a small remark. If your blog is located on own server for RSS labels other design is used:
http://www2.blogger.com/feeds/blogid/posts/default/-/labelname

In this case you should know the blog id. For this purpose come into the control panel and click the button for creation of new record. In an address line of a browser there will be something like:
http://www.blogger.com/post-create.g? blogID=1234567980123456789

From here also copy value blog id.

The best advertising on the Internet

In nomination Cyber Lions this year 2205 demands have been received. 208 are added in a short-list and as a result 80 are awarded.

In Cyber it is handed over three Grand prix in three different categories: Website and Interactive Campaigns, Online and Other Interactive Digital Media and Viral Advertising. The main award for interactive campaign has received Australian CumminsNitro. It already the third Grand prix “THE BEST JOB IN THE WORLD”, the best campaign being, undoubtedly, at all festival.

The second Grand prix has been awarded AKQA London for Fiat “Eco:Drive”, and the third — 42 Entertainment for a virus “Why So Serious?”, created for a film “Dark knight”.

By interactive agency of year it is recognised Goodby, Silverstein and Partners for granting of the considerable quantity of demands in nomination Cyber.

Also it has been handed over 15 gold, 29 silver and 33 bronze awards to representatives of only 16 countries. Cyber Lions — the first of already last 9 competitions in which the United States have won first place on number of awards — 21 Lion, including 1 Grand prix and 6 gold. On the second place British with 14 awards, are traditionally good in advertising in digital space Swedes — 10 awards.

GRAND PRIX
Category Interactive Campaigns
THE BEST JOB IN THE WORLD / TOURISM QUEENSLAND / ISLANDS OF THE GREAT BARRIER REEF
CUMMINSNITRO Brisbane, AUSTRALIA

THE BEST JOB

Young and Rubicam has defined the best idea of year

The idea of a site for Orange from agency Shalmor Avnon Amichay Y&R Interactive Tel Aviv has been recognised the most innovative.

Tony Granger Young and Rubicam's Global Chief Creative Officer and Y&R's Global Creative Board named the winner of the annual award "Idea of the Year". Campaign from Israeli agency Shalmor Avnon Amichay Y&R Interactive for the world's largest telecommunication operator Orange became idea of year the Internet. The campaign name: "When the lights are off, the site is on" — perfectly expresses sense.

Orange have created the new Internet a portal of cinema and entertainments www.whenthelightsareoffthesiteison.com. The advertising campaign Main task was to prove what to look cinema on the Internet as fine, as well as at a cinema. Being based on a stereotype, that the necessary mood at a cinema is created during the moment when in a hall light dies away, designers have created a site which opens, only when in a room switch off light. Such effect is reached by a combination of the web camera and the unique technology, capable to analyze intensity of illumination.

As a result of an advertising campaign "When the lights are off, the site is on" portal Orange for one month became №1 in the country among entertaining portals. The number of visitings has grown on 50%.

Microsoft wishes to sell the advertising agency to 5 large companies

Corporation Microsoft carries on negotiations for sale of agency Razorfish with five large players of the advertising market, writes The Wall Street Journal.

The buyer can use advertising technologies Microsoft and, probably, will receive on-line advertising stock on hundred millions dollars.

For sale Razorfish Microsoft has employed Morgan Stanley. Such agencies as WPP, Omnicom Group and Publicis Groupe have already become interested in active Microsoft. They discuss the expanded format of commercial cooperation with Microsoft. Except the specified three companies, Microsoft, according to edition sources, carries on negotiations with Interpublic Group and Dentsu.

The Wall Street Journal notices, that negotiations have preliminary character. The transaction will be hardly concluded the next months. Moreover, newspaper sources inform, that Microsoft has not solved definitively a question on active sale.

Razorfish — one of the largest digital marketing agencies in the market. Microsoft has got agency within the limits of the six-milliard transaction on purchase aQuantive. Razorfish, it is known for that has developed an emblem for Bing. In 2008 gain Razorfish has made 400 million dollars.

6 most popular and doubtful ways of an estimation efficiency of a site

It was found out, that many experts in marketing are not able to use counters of statistics and services of web analytics which are available on the majority of corporate sites.

The main error consists that they pay superfluous attention to formal data which have no practical value. Instead of the tool for decision-making site audit turns to gathering "powerful", but senseless data “for the reporting”.

1. Visitings (variants of names: the Traffic, Visits, Visitors). Describes number of visits on a site during a certain time interval. It is used as the characteristic of popularity/popularity of a site: it is more traffic — the site is better. Why happens useless? The number of visits is equated to quality. Traffic sources, depth of visiting of a site, an indicator of converting of visitors in clients are lost sight.

2. Time for a site. It is used as the characteristic of interest to a site: it is more than minutes - the site is more interesting. Why happens useless? This indicator matters only for substantial projects (for example, news sites). For corporate sites, Internet shops important not time increase (it can be small), and converting.

3. Exit pages. Pages from which more often visitors leave from a site. Why happens useless? In a reality on the big site it is difficult to reveal the obvious anti-leader as the disorder of variants of pages of an exit is very great. Also this indicator says nothing about the exit reasons that is more important.

4. Number of transitions. Volume of the traffic from a concrete source (a banner, a site, the contextual announcement). It is used for an estimation of utility of a source and decision-making on advertising. Why happens useless? Quality and traffic converting is not considered. The link on page of a large portal will give more visits, than from pages of a small profile site. However last can give more than interested clients.

5. Average indexes and percent. Favourite products of statisticans — average indexes on a site and growth in percentage. Examples: average time for a site, an average of visitings in month, traffic growth on 11% etc. With their help dynamics of activity on a site is traced. Why happens useless? “The average temperature on hospital” helps some experts in marketing to embellish a real state of affairs. An example: growth of average time on a site on 25% can be obliged to simple growth of the "garbage" traffic, instead of improvement of quality of using by a site.

6. Relations. Other popular way to show dynamics and to hide a real state of affairs with the help of "the objective statistics”. An example: the traffic relation in March 2009 by March 2008 makes 2.5. Why happens useless? Also quality of changes is not considered. Besides, relations deform a real situation in absolute numbers.

Wednesday, August 19, 2009

Density of keywords — one of the major aspects at ranging

Aim to take high positions in results of search delivery of search systems (SERP) it is caused by desire to direct on a site a considerable quantity of target visitors.

Density of keywords — one of the major aspects which everyone who wishes to achieve positive results in advancement of sites should know. At present ranging of sites depends on density of keywords in search systems.

So, first of all let's be defined for the purpose of search optimisation (SEO).
Present, that you sell ceramic dolls from the commercial site. We will assume, that someone in a search line will enter a phrase «ceramic dolls». How you consider, on what place in results of search delivery (SERP) there will be your site by this inquiry? Whether there will be your site in ТОП-10?

If your site is allocated with nothing among others similar can even not count on the first lines in results of search delivery (SERP). Your site, in that case, will settle down very far from top.
Imagine the buyer who searches just for that you sell, but cannot find your site since your site is very far from the first page of results of search delivery (SERP). Really you think, what the user for the sake of your site will rummage 1000 results of search delivery (SERP)?

In our case the purpose of search optimisation (SEO) is use of the methods, capable to lift a site in results of search delivery of search systems on a key phrase «ceramic dolls».
In the general case the purpose of search optimisation (SEO) consists in application of the various methods, capable to lift an advanced site in results of search delivery of search systems on necessary keywords and phrases.

Results of numerous researches confirm that fact, that if the potential visitor/buyer will not find your site among the first 20 results the potential client or will take advantage of these 20 results, or will search by other search inquiry. That's it now the density of keywords solves very many.
Search systems use the special algorithms in the work, allowing to count density of keywords and according to results define ranging of sites by various search inquiries.

You, probably, noticed, that on page of results of search delivery fat keywords entered to us in a search line are allocated. Thanks to it, we can choose the sites most suitable for our needs from huge set.

The thematic highly specialised articles optimised under certain keywords or phrases, is the best decision in the circumstances. Let's return to our example about ceramic dolls. It is necessary for us to write articles optimised under a key phrase «ceramic dolls». Thus, when the web-syorfer in a search line of search system will enter a key phrase «ceramic dolls», our site will be order above in results of search delivery (SERP).

Placing on the site articles optimised under those keywords which are searched most often by your potential visitors/buyers, you, thereby, improve positions of the site in results of search delivery of search systems on these keywords or phrases.

In connection with capital improvement of algorithms of search systems you cannot get for the first lines in results of search delivery by frequent repetition of keywords or phrases. For it severe punishment will follow.

The theme of density of keywords in article still remains burning. We will assume, that you wish to write article in volume to 500 words, optimised under a key phrase «ceramic dolls». What percent repeatability (density) of keywords or phrases in article with such parametres is ideal? 4% (20%), 7% or at all 12% can?

You should be extremely cautious, since for the big percent search robots can apply strict measures in relation to your site, and the underestimated percent will be at all insufficient for hit for the top lines of search delivery. How to be? What to choose?

True answers to all these and other numerous questions are known only by developers of algorithms for search robots… But they are silent…
The majority of web masters in the work the density of keywords in a range from 3% to 15 % adhere.

One web masters wrongly believe, that, having inserted a keyword or a phrase in heading of web page and in the beginning of each paragraph, it will give amazing effect. Others also wrongly believe, that, having used 18 times a key phrase «dolls ceramic» and 2 times «ceramic dolls» in article from 500 words, having received 4% density of keywords, they will achieve tremendous effect.

If you for advancement of your site do not use articles optimised under thematic both highly specialised keywords and phrases you lose the powerful tool the Internet — marketing. Without it it will be heavy to you to take high positions in results of search delivery of search systems.

At all do not forget about admissible for each search system density of keywords.

If you wish to transform target visitors of your site into the single buyers or even constant clients, use in the work the highly specialised optimised articles.

5 elements of web page in which it's necessary to place keywords

The lost key

All of us have read a large quantity of articles about how to select keywords and correctly to make of them the list as by means of keywords to make a site, relevant to certain search inquiries. Let's consider the problem more detailed placings of keywords on web pages.

From that knowledge where and how to place keywords on web page, success or a failure of your SEO-company depends.

On each web page there are 5 elements in which it is necessary to place keywords:

1. Page heading (tag title).
2. Page keywords (Meta-tag keywords).
3. The page description (Meta-teg description).
4. The alternative text for pictures (Alt-tag).
5. Web page contents (tag body).

From all elements of web page set forth above the most important of all are page contents. In more details about it further.

For now let's disassemble this list one after another.

Element №1. Page heading (tag title)

At first we will disassemble page heading (tag title). This element the very first and most important of all other elements in the block head any web page.

Heading of web page you can observe the browser Internet in the uppermost line. To be convinced of it, start any browser, for example, Internet Explorer, Opera or Mozilla Firefox, come on any site and compare contents tag title with the uppermost line in these browsers. Search systems use this tag in the purposes — for gathering of the information on a site and subjects definition, and also use in results of search delivery (SERP) as the web page name.

In web page heading it is recommended to use from 60 to 115 symbols. Following data there should enter: the company name if it is the known company and as the most important keywords.

Remember! Web page heading — the short description.
Besides the aforesaid contents tag title are used as the web page name at addition in browser bookmarks.

Element №2. Page Keywords (Meta-tag keywords)

Now we will talk about Meta-tag keywords and description. Some time back Meta-tag keywords it was used at site addition in an index of search systems. But these times of business of bygone days... Now search systems simply ignore this tag since cases of use of it tag in the "dirty" purposes are frequent. Some search robots pay attention to this tag for definition of subjects of a site.

Keywords should be divided a comma. In the list beginning place the most important keywords, further on decrease of their importance. Search robots have ceased to pay attention to the register in which there are the keywords, therefore now all keywords can be printed in the bottom register.

There is a recommendation rather Meta-tega keywords: to use either 25 keywords, or 1000 symbols. It is better to use not an individual keyword, and a word-combination from 2-3 words.

Element №3. The page description (Meta-tag description)

Meta-teg description — one more element of a site in which it is necessary to place keywords. Search robots look through this tag about presence of keywords, and also, compare contents to contents of the site. Very important circumstance is also that search robots use contents Meta-tag description as the web page description in results of search delivery (SERP).

Data tag should contain the short description of web page, but no more than 50 words.

Element №4. The alternative text for pictures (Alt-tag)

Alt-tags Represent the text description of contents of a picture i.e. if for any reasons the picture is not loaded, and this picture has an alt-text instead of a picture this text will be displayed.

Alt-tags Apply to convenience of those the Internet of users at which for any reasons the drawing is not displayed.

Many search systems index contents of it tag, accordingly keywords there can contain. Only do not forget, that the alt-text should correspond to the image, to be a so-called text equivalent. Do not use alt-tag with reference to images of design of web page, such as dividing lines, markers …

Element №5. Web page contents (tag body)

So, at last we have reached the basic element of a site — tag body, an element which contents most of all interest Internet users. The basic search robots any more will not give you 1 line in results of search delivery (SERP) only because of presence of several repetitions of a keyword on page of your web site. There there can be only the most relevant to concrete search inquiry web page.

That it to achieve, you should introduce the picked up keywords in a code of web pages, observing frequency of their repetition. Adhere to a following rule: for each concrete page will choose 1-2 keywords and optimise corresponding page under them.

Present, that you prepare presentation of your new site or the goods. Then, for example, slides of yours PowerPoint presentations — paragraphs. They should be short and accurate. The same as and in PowerPoint presentations, you can use lists for transfer of benefits of your site or the goods, each time focusing attention to the picked up keywords.

Introduce the picked up keywords in listed above 5 elements of each web page, and you rather improve the current positions and results.