London will distribute given to all interested person

The mayor of London — Boris Johnson has decided to lay out the information, available the city authorities, in special shop London Datastore. It is supposed, that developers of appendices can receive useful data sets in this shop, and municipal data will be free.

London Datastore will open on January, 29th

On a site data about schools, calls of first aid, the London crimes, exhausts of the hotbed gases surrendering office premises, dust, frequency of abortions and others will publish.

Besides, the fund 4ip television channel Channel 4 will offer developers within the limits of this initiative of 200,000 pounds sterling. This money will go on creation of the innovative appendices using sets of the London data.

Data.gov in the USA

It's the first similar shop of data in the Great Britain. In the United States governmental portal Data.gov where departments spread the collected information for free use by all interested persons already functions.

Young and Rubicam has defined the best idea of year

The idea of a site for Orange from agency Shalmor Avnon Amichay Y&R Interactive Tel Aviv has been recognised the most innovative.

Tony Granger Young and Rubicam's Global Chief Creative Officer and Y&R's Global Creative Board named the winner of the annual award "Idea of the Year". Campaign from Israeli agency Shalmor Avnon Amichay Y&R Interactive for the world's largest telecommunication operator Orange became idea of year the Internet. The campaign name: "When the lights are off, the site is on" — perfectly expresses sense.

Orange have created the new Internet a portal of cinema and entertainments www.whenthelightsareoffthesiteison.com. The advertising campaign Main task was to prove what to look cinema on the Internet as fine, as well as at a cinema. Being based on a stereotype, that the necessary mood at a cinema is created during the moment when in a hall light dies away, designers have created a site which opens, only when in a room switch off light. Such effect is reached by a combination of the web camera and the unique technology, capable to analyze intensity of illumination.

As a result of an advertising campaign "When the lights are off, the site is on" portal Orange for one month became №1 in the country among entertaining portals. The number of visitings has grown on 50%.