Since January, 13th the Chinese authorities have blocked access from country territory to site Internet Movie Database (IMDb.com), belonging to company Amazon and being the world's largest database of the film industry. On it informs British edition The Register. The Chinese administration motivated with nothing the actions.
International film portal
The resource content is accessible in 5 languages — besides the English version is available also German, French, Spanish, Italian and Portuguese copies of a site. Besides news of cinema base IMDb contains data almost about all films which ever were acting in film in the world, some of which are officially forbidden to distribution to China. Also the site allows the users to accept active participation in filling and cataloguing of a database of films, that too could serve as an occasion to access closing to a resource in territory of the Peoples Republic of China.
The Chinese authorities in large quantities block access to the Internet
Lately in China access to many large foreign resources has been closed, including YouTube, Facebook and Twitter. Also the authorities have toughened registration of domain names by citizens of the country and have blocked access to certain sites.
The idea of a site for Orange from agency Shalmor Avnon Amichay Y&R Interactive Tel Aviv has been recognised the most innovative.
Tony Granger Young and Rubicam's Global Chief Creative Officer and Y&R's Global Creative Board named the winner of the annual award "Idea of the Year". Campaign from Israeli agency Shalmor Avnon Amichay Y&R Interactive for the world's largest telecommunication operator Orange became idea of year the Internet. The campaign name: "When the lights are off, the site is on" — perfectly expresses sense.
Orange have created the new Internet a portal of cinema and entertainments www.whenthelightsareoffthesiteison.com. The advertising campaign Main task was to prove what to look cinema on the Internet as fine, as well as at a cinema. Being based on a stereotype, that the necessary mood at a cinema is created during the moment when in a hall light dies away, designers have created a site which opens, only when in a room switch off light. Such effect is reached by a combination of the web camera and the unique technology, capable to analyze intensity of illumination.
As a result of an advertising campaign "When the lights are off, the site is on" portal Orange for one month became №1 in the country among entertaining portals. The number of visitings has grown on 50%.
