If you stand on any of the 48 floating islands in Lake Titicaca, is felt as the earth moves under your feet. Like walking on water or plyvesh on this spongy surface.
Long uros tribe of Indians still live on huge reed boats, but then they built artificial islands, which obzhili starting from the XIV century. This was a vital necessity. In this way urosy avoided meetings with the Aymara Indians, the Incas and the Spanish conquistadors. 11 more images after the break...
Layers of sugar cane, called tortora, mixed with black and the roots of plants, and the island naturally floats on water. Every month, a man involved in that replaces the old sgnivshy because of contact with the water layer to a new, also wreathed of the cane. In huts and boats are also a limited shelf life.
SEO is same area of marketing relations, as well as any another. She also allows you to be engaged directly SEO, to earn thus money.
So in what image, you can earn by means of knowledge in the field of SEO. Before you five ways:
1. SEO in your company. 2. Agency SEO. 3. Independent adviser SEO. 4. SEO-formation. 5. Advancement of your own projects.
All these models — excellent receptions of earnings by means of SEO, and at everyone it is possible to reveal pluses and minuses.
1. SEO in your company
Arguments pro You are engaged in advancement of sites in own company. The weight of advantages here consists that all departments on which your work — technical financial department can depend are initially enough closely connected, besides, you thoroughly know from within that company on which work. To you trust, your income is stable, and risks are minimum. Besides, requirements in the form of reports, schedules, deadlines in such situation are is more often excluded: from you simply demand excellent functionality and stable work and attendance of a site.
Arguments contra Undoubtedly, is and some minuses about which you should know: first, you are engaged only in one or several thematic projects, working on one company. It threatens that it can bother you simply. Besides, in repartitions of the company at you as at expert SEO, not so it is a lot of ways for development. You and remain expert SEO, and it will be difficult enough to you to pick up other post. And than you will be engaged, when the site becomes popular enough?
2. Agency SEO
Arguments pro Work is favourable to agency SEO, because you are surrounded by similarly conceiving people who are infected by the same ideas. You have a possibility to develop and study. The agency gives the chance to you to test in various branches, to aspire to perfection in the conditions of a competition.
Arguments contra To agency to survive in the conditions of the market, to have to be constantly in search of new clients so, to offer privileges (probably, in the form of lower fee of experts). Besides, agencies, as a rule, expose rigid terms for project performance — after all the project needs to have time to be checked in agency before to show to the client.
3. Independent adviser SEO
Arguments pro In this case you — to itself the boss. You to anybody do not report, build the schedule of works and performance term. You completely carry out the control, you are free in the actions. You do not need to report to anybody, you receive profit directly in the hands.
Arguments contra You are deprived support and resources of command work. You accept the decision, but also the risk of failures several times is more. To all other, to "Singles", ability to sell the work (it is desirable more expensively) is necessary.
4. SEО skill
Arguments pro The main benefit — you should not work directly with projects. You only give materials and knowledge, and clients apply them to the resources. The potential of such form of earnings is huge, and investments it is not required practically any.
Arguments contra Certainly, the competition is extremely high: many web masters have already become skilled in methods and receptions SEO, and much is what to tell to beginners. Annually leaves and is on sale hundreds and hundreds books, grants, instructions. You should offer something essentially new.
5. Advancement of your own projects
Arguments pro Business online allows you to work directly on itself, to be engaged in that really is pleasant to you. You should not be arranged under opinion of the client, you have more open space for experiments. You are not constrained by terms, you realise the potential, and you dispose of your incomes. Your motivation much more above.
Arguments contra Certainly, own business is always higher risks. The income can be astable enough, especially during first time, but you not with the right to throw all — it is necessary to be persistent. Besides, all duties will lay down on your shoulders — not only SEO, but also goods advancement, and business operations.
Company Google — the recognised technical genius and the Internet figure. We daily use fruits of developers of this company, and today we will try to adopt one more achievement Google — principles of successful Internet marketing.
Recoupment of investments
This relation of average increase in profit to volume of investments, method of an estimation of investment projects when as the major criterion of an acceptability duration of the period during which initial expenses pay off acts. For Google this aspect is always important.
For example, for conference , Google allow us to use the office, also as well as for other events of the world of a network. The recoupment of investments here is available — action has been appointed to Saturday when the general activity of users of a network is insignificant. In the same case of 300 best hackers have wished to participate, see conference from the Indian campus and to discuss their interesting themes. Besides, the salary which the Indian branch of the company is ready to pay to the expert, makes 50000. Even if only ten persons will respond to the vacancy offer, benefit Google is obvious.
Powerful word in perspective directions
If you are a leader in any perspective or unique direction, you are successful. Google such progressive method of calculation of "importance" of page as PageRank — a method of the account of authoritativeness of a site is actively beaten out in leaders among search systems as uses, for example. It is the new concept of definition of relevance of sites, and Google quickly moves ahead in it successful a direction of improvement of search characteristics.
Advancement of own products
Google is proud of all products developed by the company, and actively them advances. Each innovation is described many times and constantly on a kind at consumers.
Google urgently recommends each new working out. For example, delivery in results of search of video of results with Youtube, search of inquiry in the field of a resource of Group Google and Google-video. Or for example, active advancement of service Google Booksearch by a page insert in TOP on the majority of inquiries. Someone considers, that it is too actively imposed. But how differently you tell to overwhelming majority of people about the invention?
If you cannot be the first in a certain category — has come to master time the own. It is the law well-known to the majority of experts in marketing, the given true not many however use... Google could not overcome popularity Microsoft in desktop sets of office, and has given way, having left itself a perfection way on a search field. Though the same Microsoft and Yahoo still try to win and this market, using algorithms Google instead of improving the services.
To avoid difficulties by means of use qualitative and during that time of a legal product. As though you named the software which observes of each your step? If it not service Google — the espionage software, if Google — the panel of tools. It is so-called “confidential marketing” or “marketing of the mutual consent” — when the company purpose in achieving from the client of the maximum degree of loyalty and trust without importunate advertising — “Make the passer-by the friend, and the friend — the buyer”.
Conversations on importance SEO in the field of public relations for last years become more and more intensive. For example, the same press releases - fine means of optimisation. With development Google and Yahoo News, optimisation by means of press releases became excellent possibility of long-term and short-term advancement in search systems.
Both public relations can be used for optimisation, and optimisation can be applied to advancement of public relations. Merge of area of PR-technologies to area of SEO-technologies inevitably. Any of these technologies is not based on a seed capital or advertising. Advancement in offline and online-publications works also, as well as web page advancement in search systems. PR-managers are ready for a long time to uses of SEO-technologies in the work.
But at the same time it's clear, that experts in public relations cannot influence a policy of the company. At the same time corporate PR-blogs can operate the content somehow. Work methods can be different:
* press releases; * on-line collections of press releases; * corporate blogs; * spets-reportings and official documents; * email-archives; * radio-interview archives; * on-line seminars;
All these methods can be used both in the separate PR-company, and together with a corporate site.
This popular belief of many bloggers — to underestimate knowledge of the visitors. Sometimes you can and know well the readers, but nevertheless give to them less, than they deserve that or in a condition to consume. To consider the subscribers as rubble, to think of them, as about herd of rams which needs to be collected in one place which will easily go there where will direct which will get on all your tricks. Readers are too people, and it is not necessary to them to refuse in intelligence. Many of them — experienced users and bloggers. Certainly, you are free to suppose certain assumptions concerning prospects of their behaviour, but do not incur it is too much.
Here examples of the sites, helping to analyze and direct your relations with readers:
* ; * ; * ; * ; * .
2. Conceive too much
The set of the ideas begun by you and projects can end not too successfully — catching at once for some affairs, we have not time to make any well enough if we are in time in general. By the end of work we have a heap of partially finished, absolutely useless projects. For efficient control projects it is possible to use special programs, for example, Basecamp. By means of this tool it is possible to create lists, labels, to trace time. One more useful program — . This tool periodically keeps a sreen-shoty within day on which you can make then full representation that you have made within day.
3. Take a great interest
It is a usual trap for those who is engaged in advancement of sites. It is possible to trace infinitely increase or falls traffic inflow as your position in delivery of search systems changes, but frequent checks of statistics can take away too much time useful to you. Limit itself. In particular, such programs can help with it, as . This tool allows you to see that loss of time which you spend for nothing for this or that website.
4. Frequent crossroads
Often, when we do not know where to move further, we simply throw the begun. There are projects which demand a lot of time, but return happens is small. And sometimes we in general waste time on absolutely useless things for us. Here there will be not out of place such practice: make the list of all your problems, and note time spent by you on performance by each of them (here can it is useful such programs as Basecamp). And now calculate value of each problem. Think, that it was necessary to make right now, and that could be made and later. And now check up, whether the column "priority" coincides with a column “spent time”. Perhaps you spend for some problems disproportionate to their position in a column of the importance time?
5. Do not observe integrity
Actions which conduct you to your ultimate goal, and actions which are simply carried out, but do not approach you to result, to distinguish sometimes happens difficultly. Try to carry out has not simply put, and transformations of which there is your ultimate goal as a puzzle. You should accurately to itself represent, as each executed action will be entered in an overall picture.
6. Forget or throw out on an idea wind
All your ideas have been realised? Do not spend itself for nothing. Here the tools, helping to keep ideas: : a network of base tools to create records quickly and easily. Mindjet: helps to organise ideas, to concretise, draw between them parallels, to connect. Even easier — recorders, for example, a dictophone in your player or a mobile phone.
7. Blindly trust
On the Internet any can be "expert", but those who really understands network processes, it is not enough. The careful analysis of this or that niche helps to allocate eventually about five professionals. It is not necessary to believe everything, that is written. The best way to find trustworthy information and inspiration sources - to calculate these five professionals of a niche. These resources Here too will help: — service of the analysis of blogs; — news online-agregator; — makes a rating of popularity of blogs.
These are five positive and five negative factors with which the search system is considered, defining a position of your blog in delivery.
5 positive factors
1. Use of keywords in headings. 2. Links. 3. Texts of entering links. 4. Links in a site. 5. Age of a site.
5 negative factors
1. The server is often inaccessible. 2. Very similar or duplicated content. 3. Proceeding links on sites with bad reputation. 4. Participation in sale of links. 5. Double title and meta-tags for many pages.
Ideas for creation of the optimised content do not roll on road. Often updated content will pay off good inflow of the traffic, thereby — to secure with trust of search systems. However, especially if your blog exists already long enough, ideas for a content corresponding to criteria SEO can run low. Here five ideas which will help you to receive a push for creation of the optimised content.
1. Esteem other blogs. Reading of another's blogs — a reliable source of ideas. Certainly, speech does not go about copying. Their content can simply give a necessary push for your own ideas, push on interesting thought. It helps to find a theme, or to look on habitual on the other hand. 2. Look through . This service will help to find out the latest popular inquiries for your subjects within day. Having understood tendencies of reader's requirements, it will be easy to you to choose a vital topic. 3. Look through comments. It never takes away a lot of time, but for nothing to read and answer it is not necessary. Each time, looking through comments, prepare a sheet of paper — there you will write out most often meeting questions, themes which more all interest readers. That can be easier — give to your readers that they wish to see. 4. Use tool Keyword Suggestion. One of the best ways to create the new optimised content on your blog. It is possible to use Keyword Suggestion for revealing both new key phrases of your subjects, and the most popular. Each such inquiry gives idea at least for one article. 5. Analyse page of questions and answers. Recently this tendency grows: after all ideas of posts simply lay on a surface. Readers set to community questions on which would like to receive answers — why to you not to give them. You can use such resources, as and .
1. Listen to the statistican — whether there are no failures on the traffic or any similar unhealthy tendencies. 2. Check indexation by inquiry [site:yoursite.com] in Google — whether the number of pages has changed sharply. 3. Check up, whether there are no problems with a site in Google Webmaster Tools. 4. Pay attention on Google PR (the grey strip is the extremely bad sign). 5. Make search in "name-domain" (without a zone, i.e. trend-web.blogspot, for example) — if there is no among the first pages, almost for certain a foul shot. 6. Check up, whether considers Google your site "dangerous": http://www.google.com/safebrowsing/diagnostic?site=trend-web.blogspot.com 7. Check up HTML a code of pages a site about presence there "another's" links or other alien inserts. 8. Check up other your sites. Happens so, that Google gives a foul shot to the domain on which NS are placed. 9. Make search in Google on exact occurrence of a long phrase from any page of a site — that page about which you a phrase took, should be on the first place. 10. Check up, whether is not present such, that site pages are shown only at parametre addition &filter=0 in url search or in pressing on “show omitted results” (usually similar sanction is imposed for a double-content).
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The very first key question of ranging. Barriers to search robots automatically reduce all your work on advancement and to a monetization on are not present.
The majority of the companies and private persons simply gives attention to technical questions a little. Especially as to a small-scale business: if the big enterprises still can appear "afloat" small become practically "invisible".
Pages, the text of images, IFRAME, session ID — all it should you be familiar and work on your blog.
2. A content
Keywords in your text is that allows people to find you, and accordingly, and to realise the goods, service etc. Keywords describe your resource, help to understand, for what you the blog is made.
Often developers in a pursuit of optimisation forget about users for whom the site and is intended. The content should not only have the optimised density of keywords, but also is logically competently built, in other words — is extremely legible. It will give to your site utility so, attendance and popularity will not keep waiting long.
3. Trust
In common people known as "links".
Links are yours progress of your ranging in search systems. The set of articles on the Internet is devoted how to make so that people have started talking about you. You need only to realise importance of trust.
Certainly, this article, probably, and not so is useful in respect of optimisation by key inquiries, but nevertheless it is sometimes important to designate those bases with which all begins. These rules — that skeleton on which your success of interaction with readers and clients keeps. And already on this skeleton you build own way SEO.Definition "foul shot" from Google.
At conference the basic directions of development of search technologies were discussed:
1. Vertical Search — vertical search: on pictures, video, etc.
2. Semantic Search — are focused on use of inquiries on a usual spoken language, build systems which can "understand" real sense of search inquiries.
3. Discovery Engines — some search systems work over that it is as much as possible full and is structured to give answers to questions in certain areas. Examples: and .
4. New Presentation Models — and many work improving appearance of results of search, visualising them and breaking on semantic groups.
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If you've ever pondered how many hours of your life are wasted standing cross-legged in a queue for the toilet, you might empathise with this. A world record for the longest toilet queue was set on Sunday, when 756 people lined up to visit a latrine in central Brussels.Belgium sets world record toilet queueThe record breaking queue: you call that a queue? That's not a proper queue, that's just an inchoate mob, why can't people queue properly aaarggh grblblb fnngngngn feel my impotent English rage
And after all that, it wasn't even a real toilet. Nightmare.
The event was organised by the United Nations' children's agency UNICEF, to raise awareness for the need for clean water on World Water Day.
More after the break...
Each participant a wristband with his or her number in the line and T-shirt certifying participation in the event. They did not, however, actually get to relieve themselves, as the toilet was a fake - although based on the same design UNICEF uses in third world countries.
UNICEF spokesman Benoit Melebeck said: 'The Guinness Book of Records told us we needed to get at least 500 people in the queue to get the record.'
Melebeck said the event was to raise public awareness and eventually funds for the need for more pumps, wells, latrines, and hygiene education for children in third world countries.
The unusual ritual in a small provincial town of Castillo de Murcia, in Spain,
The unusual ritual in a small provincial town of Castillo de Murcia, in Spain, at the end of spring, from 22 to 25 May each year passes, one of the most bizarre religious rituals. This ritual is dedicated to one of the most important Catholic holidays - the body of the Lord. More images after the break...
The ancient ritual of El Kolacho collects city residents and tourists from all over the world. Artist ritual in the yellow-red dress (this is Kolacho) with a whip or a stick in his hand passes through the city with the sound of the drum. Rhythm, struggle in the passage Kalach might Trans.
Once Kolacho comes to the central square, he jumps to the run-through of infants who have not yet turned six months. Children previously put in a number of blankets, or on mattresses, rasstelennye on earth. Residents believe that, jumping, Kolacho kills childhood diseases and takes all the evil in themselves.
The Potala Palace (Tibetan: Wylie: Po ta la; simplified Chinese: traditional Chinese: is located in Lhasa, Tibet Autonomous Region. It was named after Mount Potala, the abode of Chenresig or Avalokitesvara. The Potala Palace was the chief residence of the Dalai Lama until the 14th Dalai Lama fled to Dharamsala, India, after an invasion and failed uprising in 1959. Today the Potala Palace has been converted into a museum by the Chinese. The building measures 400 metres east-west and 350 metres north-south, with sloping stone walls averaging 3 m. thick, and 5 m. (more than 16 ft) thick at the base, and with copper poured into the foundations to help proof it against earthquakes. Thirteen stories of buildings – containing over 1,000 rooms, 10,000 shrines and about 200,000 statues – soar 117 metres (384 ft) on top of Marpo Ri, the "Red Hill", rising more than 300 m (about 1,000 ft) in total above the valley floor. Tradition has it that the three main hills of Lhasa represent the "Three Protectors of Tibet." Chokpori, just to the south of the Potala, is the soul-mountain (bla-ri) of Vajrapani, Pongwari that of Manjushri, and Marpori, the hill on which the Potala stands, represents Chenresig or Avalokiteshvara. 12 more images after the break...
History
The site was used as a meditation retreat by King Songtsen Gampo, who in 637 built the first palace there in order to greet his bride Princess Wen Cheng of the Tang Dynasty of China. Lozang Gyatso, the Great Fifth Dalai Lama, started the construction of the Potala Palace in 1645 after one of his spiritual advisers, Konchog Chophel (d. 1646), pointed out that the site was ideal as a seat of government, situated as it is between Drepung and Sera monasteries and the old city of Lhasa. The Dalai Lama and his government moved into the Potrang Karpo ('White Palace') in 1649. Construction lasted until 1694, some twelve years after his death. The Potala was used as a winter palace by the Dalai Lama from that time. The Potrang Marpo ('Red Palace') was added between 1690 and 1694. The new palace got its name from a hill on Cape Comorin at the southern tip of India—a rocky point sacred to the bodhisattva of compassion, whom is known as Avalokitesvara, or Chenrezi. The Tibetans themselves rarely speak of the sacred place as the "Potala," but rather as "Peak Potala" (Tse Potala), or usually as "the Peak.
The palace was slightly damaged during the Tibetan uprising against the Chinese in 1959, when Chinese shells were launched into the palace's windows. It also escaped damage during the Cultural Revolution in 1966 through the personal intervention of Zhou Enlai, who was then the Premier of the People's Republic of China but who personally opposed the revolution. Still, almost all of the over 100,000 volumes of scriptures, historical documents and other works of art were either removed, damaged or destroyed. The Potala Palace was inscribed to the UNESCO World Heritage List in 1994. In 2000 and 2001, Jokhang Temple and Norbulingka were added to the list as extensions to the sites. Rapid modernisation has been a concern for UNESCO, however, which expressed concern over the building of modern structures immediately around the palace which threaten the palace's unique atmosphere. The Chinese government responded by enacting a rule barring the building of any structure taller than 21 metres in the area. UNESCO was also concerned over the materials used during the restoration of the palace, which commenced in 2002 at a cost of RMB180 million (US$22.5 million), although the palace's director, Qiangba Gesang, has clarified that only traditional materials and craftsmanship were used. The palace has also received restoration works between 1989 to 1994, costing RMB55 million (US$6.875 million). Daily visitorship to the palace was restricted to 1,600 a day, with opening hours reduced to six hours daily to avoid over-crowding from 1 May 2003. The palace was receiving an average of 1,500 a day prior to the introduction of the quota, sometimes peaking to over 5,000 in one day. Visits to the structure's roof was banned after restoration works were completed in 2006 to avoid further structural damage. Visitorship quotas were raised to 2,300 daily to accommodate a 30% increase in visitorship since the opening of the Qingzang railway into Lhasa on 1 July 2006, but the quota is often reached by mid-morning. Opening hours were extended during the peak period in the months of July to September, where over 6,000 visitors would descend on the site.
Architecture
Built at an altitude of 3,700 m (12,100 ft), on the side of Marpo Ri ('Red Mountain') in the center of Lhasa Valley, the Potala Palace, with its vast inward-sloping walls broken only in the upper parts by straight rows of many windows, and its flat roofs at various levels, is not unlike a fortress in appearance. At the south base of the rock is a large space enclosed by walls and gates, with great porticos on the inner side. A series of tolerably easy staircases, broken by intervals of gentle ascent, leads to the summit of the rock. The whole width of this is occupied by the palace.
The central part of this group of buildings rises in a vast quadrangular mass above its satellites to a great height, terminating in gilt canopies similar to those on the Jokhang. This central member of Potala is called the "red palace" from its crimson colour, which distinguishes it from the rest. It contains the principal halls and chapels and shrines of past Dalai Lamas. There is in these much rich decorative painting, with jewelled work, carving and other ornament.
The Chinese Putuo Zongcheng Temple, built between 1767 and 1771, was modeled after the Potala Palace. The palace was named by the American television show Good Morning America and newspaper USA Today as one of the "New Seven Wonders".
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