Higher Education is the top level of Higher Education in the World. Higher Education teach in higher educational institutions, universities, academies and colleges. In some countries there are own traditional names or variations of the specified institutions. Depending on the form of training, the country, system and a profile, term of reception of higher education fluctuates from 4 till 9 years.
Higher Education: from Ancient to New Times
Higher Education allocation in a certain life experience degrees was created in the countries of the Ancient East more than thousand years BC. Then the youth studied philosophy, poetry, data on minerals, heavenly bodies, plants and animals.
The oldest university in the English-speaking world and the first in the Great Britain — the Oxford University, is based about 1117 by English clergy who has decided to educate the clerics (unlike continental, the English priests were often illiterate).
In the US informal conversation all high schools usually are called college, even if they not colleges, and universities. Despite many problems in the field of secondary education, the Higher Education in the USA is considered one of the best in the World. In the USA more than three thousand higher educational institutions of different kinds. However, the Higher Education in high schools becomes more and more burdensome for the simple citizens, many prefer to buy degree, because so more cheaply and faster.
With 2007-2008 for 2008-2009 the tuition fee in high schools of the US has grown on 15%, and in private — on 7%, that all the same there is more than rate of inflation for same time.
Traditionally, the product takes root on the market by means of various methods: advertising in mass-media, motivations to purchase of given product through newspapers and magazines, virus marketing, preview trailers on TV and on the Internet, and many other tricks.
Competent Sales = Competent Promo Actions
Sellers try to convince the consumer what their product is the best. Necessity in the competent promotional products of is especially necessary to the competitive goods. The strategic success on the market is caused in time by the created advertising campaign and... good promotion.
Start of the commercial project should make furore, i.e. draw attention, make stunning effect. In industrial marketing among kinds of advancement it is more preferable to use publicity (or a complex of the PR-actions directed on creation of the company style); on the second place — ADV!
Halls where is on sale furniture and accessories of Scandinavian company IKEA is very unusually arranged: they completely simulate rooms of the huge house, such as: bedrooms with beds, bathrooms with faience, drawing rooms with satellite TV, children's rooms with toys, vestibules with bar mats, loggias with hangers, etc.
Besides, it's difficult enough to get out of shop. The buyer finds not at once a way out of show rooms and... walks, captivated by an abundance of the goods. As a rule, with money it's simply impossible to be kept in such situation from purchase. Besides it, trading advisers give exclusive lanyards with a logo IKEA, thus it some kind of a sign — We Wait For You Again!
One of effective tools of management of sales is use of discount cards. All trading cards work within the limits of the certain discount program. The purpose of the discount program is to involve new clients at the expense of granting of discounts. Besides it large shops (for example Sears Brands, LLC) released the special free Sears coupon codes & Deals for original virus advertising of the products.
Coupon Codes & Shopping Cards
All variety of the shopping cards is reduced to two models of their functioning: credit and discount. Exists and the mixed scheme.
Credit cards can work both under the advance payment scheme, and under the scheme of the delayed payment. At use by buyers of the credit cards, the main respectable factor is possibility of discounts. Thus, online shopping coupon codes are favourable for buyers (discount systems and best prices), and also for a sellers (real goods turnover and constant buyers).
The account of the buyer can be conducted in a shop database, access to which is carried out at the help of a card with a magnetic strip, and can be conducted in memory of a microcircuit on a card and be displayed in a database in the end of day, after gathering of settlement transactions from all trading terminals or cash desks.
The credit card allows to define a scale of discounts depending on size of the currency account. Such type of the discount scheme induces the buyer more often to fill up the account. According to HSN's marketing researches, after introduction of the firm HSN coupon codes — sales have grown on 26%, and it only for the first 3 months.
The classical scheme of loyalty consists in calculation of the special prize-winning points. The card usually stands out free of charge. The time factor is sometimes entered — bonuses should be saved up for certain time. Otherwise they "burn down", and all should be begun anew.
The United States of America — one of World leaders of export of Higher Education. The basic specialisations of the US High Schools — various business trades and high technologies.
The US Educational System
In the USA the great variety of universities and colleges and to orient in this variety is difficult enough. Certainly, there are various ratings of universities, but even Americans do not trust them. Besides it, boarding schools in the US and Canada have the internal estimation of knowledge level, therefore school ratings are rather irrelevant indicator.
Entrance examinations in High Schools of the USA do not surrender — the intro is carried out by results of special school tests (SAT). Degree release after which students receive degree of the bachelor, lasts on the average 4 years. Specialisation begins with a 3rd year — profound studying of some the subjects directly connected with the future profession. However, schools that treat learning disabilities have considerably reduced time of teaching since the given schools have the specialised adapted teaching program.
Distinctive feature of programs of the US High Schools — the majority of students independently choose the curriculum.
The Bachelor is the First Scientific Step
The 1st step for a bachelor degree is the incomplete higher education which should be carried out in a higher educational institution with the basic professional educational programs. After training end on the given level of the higher education the student can continue higher education (usually by default) or, at will, without total certification to receive the diploma about incomplete higher education. The volume and the maintenance of incomplete higher education are reflected in the appendix to the diploma.
The bachelor's degree is the diploma confirming successful development of the 2nd step of the Higher Vocational Education. The International Baccalaureate schools are the respectable standard of general educational High Schools not only in the USA and Canada, but also in the countries of Europe and Asia.